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We are still in beautiful Phoenix, AZ for the Women in HVACR 19th Annual Conference and we are excited to bring in Sarah Ghirardo and Lauren Vahey for the first time in the podcast! Sarah is the senior marketing operations manager at ServiceTitan while Lauren is the customer experience director at Nicholson Plumbing, Heating & Air Conditioning, Inc., based in Holliston, MA. They are also part of LadyTitans, a community-organized group that focuses specifically on supporting women in the trades. It is also a customer-led, ServiceTitan-sponsored diversity charter and a group to empower women to be better at what they do and to help others see the value of women in the trades!

In this episode, we talked about what LadyTitans is and why it exists, the qualifications needed in order to join LadyTitans, how can you help your employees, as a leader, fight for credibility and insecurities in leadership, and of course the podcast staple, the one question they wish people ask more often but they don’t! Another fun episode is on its way so go get your drinks and notepads and enjoy this one! 

0:00 - Intro of Sarah & Lauren
1:18 - What is Lady Titans and why does it exist? 
5:17 - What are some struggles that need more attention? 
9:51 - How can you as a leader help your employees help with the fight for credibility & insecurities in leadership?
14:19 - If a leader in our industry is struggling, what sort of words of affirmation can you offer? 
16:31 - A Story of Lady Titans Comradery 
18:59 - What are the qualifications needed for Lady Titans? 
22:35 - How to join Lady Titans
22:49 - What is one question you wish people would ask you more but don't? 

Find Sarah:

On The Web: https://www.servicetitan.com/ladytitans
On The Web: https://www.servicetitan.com/
Facebook: https://www.facebook.com/sarah.pellettghirardo
Facebook: https://www.facebook.com/groups/ladytitan
TikTok: https://www.tiktok.com/@sarahghirardo

Find Lauren:

On The Web: https://nicholson-hvac.com/
On The Web: https://www.servicetitan.com/ladytitans
Facebook: https://www.facebook.com/groups/ladytitan
Facebook: https://www.facebook.com/NicholsonHVAC
Instagram: https://www.instagram.com/nicholsonplumbinghvac/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662
Sponsored by Sera. Sign up now! https://sales.sera.tech/hvac-revealed
Sponsored by Profit Rocket. Start. Launch. Grow. https://www.callprofitrocket.com/
Contribute NOW to the Women in HVACR Endowment Fund! https://www.womeninhvacr.org/endowment

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Travel time once again! 🛫 🛫

Yes, we are recording live episodes again on the road! This time, we are in lovely Phoenix, AZ for the Women in HVACR 19th Annual Conference!

For the first time in the podcast, we welcome the tandem of Danielle Putnam and Madeline Hughes! They are both from The New Flat Rate, Inc. where Danielle is the president, and Madeline is the sales manager! The New Flat Rate is an automatic add-on selling system AKA menu pricing. This system is designed for HVAC, Electrical, and Plumbing companies. It will integrate perfectly with your service software, and help you improve your billable hour!

In this episode, we talked about what will happen if you hand customers the power of choosing prices, the things that business owners can do to ensure their pricing is set up properly, and what to say when someone pushes back against a new pricing model. Sit back, relax, and enjoy this episode!

0:00 - Introducing Danielle, Madeline, and The New Flat Rate
3:26 - What happens when you put the power of choosing prices into the hand of the customer? 
6:34 - What are some things an owner can do to ensure their pricing is set up properly? 
8:42 - How can getting really efficient in your business help with pricing? 
13:17 - What do you say to someone who pushes back against a new pricing model? 14:45 - What are the processes for technicians around this method?
17:51 - People love to buy, they hate to be sold 
18:38 - What is one question you wish people would ask you more but don't?

Find Danielle:

On The Web: https://thenewflatrate.com/
Facebook: https://www.facebook.com/TheNewFlatRate
Twitter: https://twitter.com/DanielleKoop
YouTube: https://www.youtube.com/user/NewFlatRate
Instagram: https://www.instagram.com/thenewflatrate/

Find Madeline:

E-mail: [email protected]
Facebook: https://www.facebook.com/TheNewFlatRate
YouTube: https://www.youtube.com/user/NewFlatRate
Instagram: https://www.instagram.com/thenewflatrate/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662
Sponsored by Sera. Sign up now! https://sales.sera.tech/hvac-revealed
Sponsored by Profit Rocket. Start. Launch. Grow. https://www.callprofitrocket.com/
Contribute NOW to the Women in HVACR Endowment Fund!
https://www.womeninhvacr.org/endowment

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This week, we are excited to welcome Itay Paz to the podcast! For those who do not know Itay, he is the founder and CEO of Morning Dough and the managing director at the Digital Marketing & Affiliate Marketing Expo (#DMIEXPO). He is an entrepreneur, an international speaker, and a veteran in the digital affiliate marketing world with extensive knowledge in digital marketing, SEO, e-mail marketing, content marketing, conversion optimization, and monetization. If you are curious about what Morning Dough provides in the industry, it is a daily e-mail that makes online marketing news clear, actionable, and enjoyable, and can be consumed in 5 minutes or less! Don’t take e-mail marketing for granted! It is still an essential aspect of marketing your products and services to potential clients!  If you want to find out more about Morning Dough, the #DMIEXPO, and how to nail your e-mail marketing, then this episode is for you! Grab your drinks and join the conversation as we are in for another fun episode to end the month of October.

As an international speaker, what did it look like to make a huge shift in the face of the uncontrollable circumstances presented by the pandemic?

How can you capture offline topics and bring them online as content?

Why is it a terrible idea to cut marketing spending first in the face of hard times?

What are some general stats that one can expect for an open rate and why should you not sweat the stats?

What are some tips for building out emails and frequency?

Why shouldn’t you just write a crazy clickbait-style subject line for the email?

Why is it so critical to write for your audience, both for readers AND for the person writing the emails?

Why is it so important to invest in building your database and how can it help you actually save money on marketing?

How can you address spam complaints?

Find Itay :

On The Web: https://www.morningdough.com/

On The Web: https://www.dmiexpo.com/
On The Web: https://www.morningdough.com/contact/

Facebook: https://www.facebook.com/morningdough

Facebook: https://www.facebook.com/itaypazfan

Twitter: https://twitter.com/itaypaz

Linkedin: https://www.linkedin.com/in/itaypaz/

Linkedin: https://www.linkedin.com/company/morningdough/

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662
Sponsored by Sera. Sign up now! https://sales.sera.tech/hvac-revealed

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EPISODE 100 ALERT! 🚨🚨

Yes, you read that right! This is our 100th episode and we are in Las Vegas, NV for the Profit Rocket Summit! We are excited to have Tommy Mello and Dan Antonelli back on the podcast for this special episode! Tommy is the owner and CEO of A1 Garage Door Service. He is also a speaker, consultant, trainer, and home services consultant at The Home Service Expert, the no.1 learning resource for goal-oriented home service entrepreneurs. He is also the host of The Home Service Expert Podcast and the author of Home Service Millionaire. 

On the other hand, Dan is the president and creative director of KickCharge Creative and the author of Branded Not Blanded. His passion for brand building and logo design goes all the way back to when he was hand-lettering trucks at 15 years old! He took that same passion and brought KickCharge Creative to life, a full-service, award-winning advertising agency that’s setting the standard for marketing small and mid-sized businesses in everything from branding, vehicle advertising, and print collateral to web design and digital strategy.

We talked about Tommy’s experience working with Dan and KickCharge, what a victim mindset looks like in a team and how can you avoid it, and the value of radically taking care of your people. These two legends in the industry are about to make this episode EPIC so you better not miss this one! 

 
0:00 Intro 
1:08 - What's it like working with Dan Antonelli and KickCharge? 
3:20 - What does a victim mindset look like in a team and how can you avoid that by hiring the best of the best? 
5:13 - Why should you consider raising your prices? 
6:13 - What is the value in radically taking care of your people?
10:50 - What did the bottom of the bottom look like for Dan in business? 
16:08 - Does KickCharge work with one-man vans?
18:30 - Why not put anything out that's not quality?

Find Tommy:

On The Web: https://a1garage.com/
Facebook: https://www.facebook.com/thomasmello
Instagram: https://www.instagram.com/officialtommymello/
Linkedin: https://www.linkedin.com/in/tommymello/

 Find Dan:

On The Web: https://www.kickcharge.com
E-mail: [email protected]
Facebook: https://www.facebook.com/KickChargeCreative
Twitter: https://twitter.com/kickcharge
Instagram: https://www.instagram.com/kickchargecreative/
Linkedin: https://www.linkedin.com/company/kickcharge-creative/
Linkedin: https://www.linkedin.com/in/danantonelli/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662
Sponsored by Sera. Sign up now! https://sales.sera.tech/hvac-revealed
Sponsored by Profit Rocket. Start. Launch. Grow. https://www.callprofitrocket.com/
Sponsored by Chiirp. Sign up now! https://chiirp.com/hssr/?fpr=opm

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We are excited to have Matt Girouard and Jamie Bocchino on the show. Just in case you’re living under a rock, we are still here in beautiful Las Vegas for the Profit Rocket Summit! For those of you who don’t know our guests, they are both from NextGen Aire, an HVAC service company based in Amesbury, MA, where Matt is the owner and founder and Jamie is the office manager! NextGen Aire is a family-owned and operated business specializing in residential and commercial heating and cooling solutions since 2018.

In this episode, we talked about NextGen Aire’s goals for the coming year and their plan on how they will achieve them, their experience in identifying and terminating a cancerous employee, and the effect it had on the company’s culture, and their take on the Profit Rocket Growth Summit! Another fun episode is coming your way so sit back, relax, and enjoy this one!

0:00 - Intro

1:12 - What was it like identifying and removing a cancerous employee?

4:37 - What has the culture been like since then? 

12:12 - What do the NextGen Aire goals look like in the coming year and how do you plan to achieve them? 

16:57 - What is your take on the Profit Rocket Growth Summit and the Profit Rocket Business Blueprint?

18:25 - What advice would you have for anyone who has hesitation taking time off from their business to go to events and invest in themselves?

Find Matthew:

On The Web: https://nextgen-aire.com/

Facebook: https://www.facebook.com/nextgenaire
Instagram: https://www.instagram.com/nextgen_aire/

Linkedin: https://www.linkedin.com/in/matthew-girouard-24b0a4115/

Find Jamie:

On The Web: https://nextgen-aire.com/
Facebook: https://www.facebook.com/nextgenaire
Instagram: https://www.instagram.com/nextgen_aire/
Linkedin: https://www.linkedin.com/in/jamie-bocchino-b18aa2174/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662
Sponsored by Sera. Sign up now! https://sales.sera.tech/hvac-revealed
Sponsored by Profit Rocket. Start. Launch. Grow. https://www.callprofitrocket.com/
Sponsored by Sera. Sign up now! https://sales.sera.tech/hvac-revealed

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Guess where we at? That’s right; Vegas, baby!!! For the 2nd time in our podcast, we welcome Ismael Valdez on the guest’s chair! For those of you who don’t know Ismael, he is the owner and CEO of Nexgen Air Conditioning Heating and Plumbing which is based in Anaheim, CA. His journey started out as a young aspiring HVAC technician over 15 years ago and he hasn’t forgotten his roots. He believes in the family unit and treats every customer like they are part of his own. His continued commitment to fairness and dedication to core values has helped his business grow exponentially! 

In this episode, we talked about why Ismael thinks that memberships are dead, the importance of reverse engineering the customer experience, and an update on where he is at on his mission to make an impact on the trades and help disadvantaged youth. This episode is EPIC in so many ways! Wanna know why we said that? Go get your drinks and enjoy this episode now!

0:00 - Intro

0:40 - Why do you think MEMBERSHIPS ARE DEAD?

10:24 - Why is it so important to reverse engineering the customer experience and how can an owner do that? 

12:48 - What are your 7 steps for the customer journey? 

16:24 - How can we become more efficient on the backend so that we can be more profitable?

17:45 - Where are you at on your mission to make an impact on the industry and help disadvantaged youth since being acquired?

Find Ismael:

On The Web: https://nexgenairandplumbing.com/
Facebook: https://www.facebook.com/NexgenAC
Linkedin: https://www.linkedin.com/in/ismaelvaldez/
Linkedin: https://www.linkedin.com/company/nexgenair/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662
Sponsored by Sera. Sign up now! https://sales.sera.tech/hvac-revealed
Sponsored by Profit Rocket. Start. Launch. Grow. https://www.callprofitrocket.com/

Generally, one of two things happen, and we've all been there before... Either we get busy recovering from the summer that we forget to take time, reset, and adjust our course for NEXT summer in the fall. Or our summer sucked so badly that we don't know where to being to prep for next summer. No matter what camp you fall into, TJ Harnett from Flywheel Coaching Group can help you! Join us as we dive into all things operations so YOU can crush NEXT summer in the fall.

How can you use the fall to leverage next summer? 

How can you choose the best business coach for your operation?

What is a “happy call” and how can you get the highest value out of those calls?

What’s another way you can reach out to clients that’s not sales-y?

What are some unique ways to gather reviews in a personal way?

What is the ideal Google Review rating?

What are some ways that you can be more present?

Find TJ :

Facebook: https://www.facebook.com/thomas.hartnett.96
Facebook: https://facebook.com/groups/flywheel
Via Email: [email protected] 

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662
Sponsored by Sera. Sign up now! https://sales.sera.tech/hvac-revealed

Send us Fan Mail

We are still live here in Las Vegas, NV for the Profit Rocket Summit and we are excited to have Roland Serb for the first time in the show! For those of you who don’t know Roland, he is the operations manager at Access Heating & Air Conditioning, Inc. an Idaho-based HVAC service company that is responsible for keeping homes comfortable and providing quality HVAC services for 50 years! He has previously worked in the construction industry before he joined his father-in-law at Access Heating & Air. His passion is to carry his father-in-law’s vision of building great people to serve great people and to have a hand in the growth of the business! In this episode, we talked about the time that he let go of a top-earning employee who was detrimental to the business, the reason why you should recruit and terminate someone based on core values, and the things he learned on his journey to managing managers! Sit back, relax, and enjoy another episode full of nuggets and fun! 

0:00 - Intro
0:39 - What was it like having to let go of a top-earning employee who was cancerous to the business? 

5:10 - What happened in the office after letting go of that employee? 

8:57 - Why should you hire and fire based on core values and what does that look like?  
9:28 - What are some things you've learned on the journey to managing managers? 

12:34 - What is one question that you wish people would ask you more but don't?

Find Roland:

On The Web: https://accessheating.com/
Facebook: https://www.facebook.com/accessheating
Linkedin: https://www.linkedin.com/in/roland-serb-3874011b8/
Linkedin: https://www.linkedin.com/company/access-heating-&-air-conditioning-inc-/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662
Sponsored by Sera. Sign up now! https://sales.sera.tech/hvac-revealed

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Yes, we are still in Vegas and yes, we are still at the Profit Rocket Summit. This episode is going to be EPIC because now, we got the man behind this awesome event! Our guest is none other than the man himself, Victor Rancour! If you don’t know Victor, he is the CEO of the Profit Rocket Group and the owner of Absolute Airflow. He’s known for his knack for starting and scaling companies! His passion for not only growing his own companies but also helping others not have to go through some of the same struggles he did has led him to create the Profit Rocket Business Blueprint, an open network for business owners who want to take their companies to the next level! In this episode, we talked about the goal behind the Profit Rocket Summit, the value of pivoting and pivoting quickly in the business, what to expect in the Profit Rocket Blueprint and how it will help business owners in terms of growing their businesses and having more wins! Plus, he gives us an inside scoop about next year’s event so be sure to check that one out! Get your drinks and enjoy this episode!


0:00 - Intro

1:00 - What was the goal behind the Profit Rocket HVAC Growth Summit? 

5:03 - What's the value in pivoting and pivoting quickly in business? 

6:13 - How can the Profit Rocket Business Blueprint help owners grow their business faster and get more wins in the books?

7:39 - Where can you find the Profit Rocket Business Blueprint & what can they expect?

9:22 - What would your business look like if you had the blueprint before you started your business? 

12:00 - When's the next event?? 

Find Victor:

On The Web: https://www.callprofitrocket.com/
On The Web: https://www.absoluteairflow.com/
Facebook: https://www.facebook.com/VictorRancourOfficial
Facebook: https://www.facebook.com/RocketPodcastWithVictorRancour/
Facebook: https://www.facebook.com/absoluteairflowoc/
Instagram: https://www.instagram.com/victor_rancour/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662
Sponsored by Sera. Sign up now! https://sales.sera.tech/hvac-revealed

Send us Fan Mail

Yes, we are still here in beautiful Las Vegas, NV for the Profit Rocket Summit. Joining us in this episode is the tandem of Blake Monforte and Jordan Wiggins! They are both selling technicians at billyGO. If you’re unfamiliar with billyGO, they are a home services company based in Grapevine, TX that specializes in emergency plumbing repairs and comprehensive AC and heating services at an honest and affordable price. In this episode, we talk about their humble beginnings, why billyGO has their service technicians act also as sales technicians, why they give their clients a hug, and why they love HVAC Success Secrets: Revealed! Sit back, relax, get your drinks and enjoy this great episode!

0:00 intro 

0:39 - How did you get started? 

8:56 - In terms of a selling technician's point of view, what are some things that you can do to make sure customers ask for you by name? 

14:40 - Why is it that Billy Go has service technicians also operating as sales techs? 

18:10 - Why do you love the HVAC Success Secrets Revealed podcast so much? 😉

Find Blake:

On The Web: https://www.billygo.com/
Facebook: https://www.facebook.com/BillyGoNOW
Facebook: https://www.facebook.com/blake.monforte
Linkedin: https://www.linkedin.com/company/billygo

Find Jordan:
On The Web: https://www.billygo.com/
Facebook: https://www.facebook.com/BillyGoNOW
Facebook: https://www.facebook.com/jordan7489
Linkedin: https://www.linkedin.com/company/billygo

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662
Sponsored by Sera. Sign up now! https://sales.sera.tech/hvac-revealed