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Lori Tschohl is no stranger to owning a business. She started with a McDonald’s franchise that did $10M/year, decided she wanted to retire so she sold it but then got bored of travelling so she bought not one but TWO Pandora franchises, decided she didn’t want to travel to those locations as much, so she then decided to start an HVAC company in her local area. (Run-on sentence, I know). Their HVAC business started out as solely commercial work, and after 5 years they made the move to add on residential. They are now doing about $1.5M/year in just residential after 2 short years. Lori sits on the advisory board for Service Nation Alliance, is a member of LadyTitans, and is a member of the Women in HVACR. She is an ambassador for women in the trade and is constantly mentoring women in the HVAC industry. Normally a wine drinker, she said she would get into the whiskey with us today. Better get yourself a bottle, too!

How do you find the things to work on your business?

How do you approach customer service?

Is there a way to handle negative clients?

If humanity was put on trial by an advanced race of aliens, how would you defend humanity and argue for its continued existence?

What have you learned from traveling and how does it relate to business?

How do you lead and mentor women in the trades?

How do you recruit people into your business?

Is employee ride-along worth it?

Should I do an annual succession planning seminar? 

Find Lori:

Via Email:  [email protected] 
Via Cell: 360-316-6065

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

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Today’s show marks our one-year anniversary (ish) of the show! I say -ish because we didn’t even have a show name other than “hey let’s drink whiskey and shoot the shit with people live on Facebook”. And here we are… 1 crazy year later! Rather than hear us gush about how much we love y’all, we decided to one of our very first guests, Trent Booth!

• What can you start, stop, and keep in your business?
• do you feel like there is a space to be vulnerable with the people who are working for you?
• Thoughts on the Leadership
• What is the most powerful hack that you can do for your business?

Connect with Trent:

 FB / IG / LinkedIn: @trentbooth

TikTok: @thebenttruth

Email: [email protected] 

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

For HVAC Digital marketing: https://www.onpurposemedia.ca/hvac-digital-marketing

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Britney Weaver got her start in the HVAC world about a decade ago as a dispatcher. From there, she grew into a role as the lead maintenance coordinator and eventually became the General Manager at Lead Nina - an HVAC Sales Training company. Having been on the other side of the desk, her passion is in helping owners and technicians grow their business from a foundational point of view. Fun fact: she has 6 kids! With a different perspective than many, it will undoubtedly be a fun conversation. Pour yourself your favourite drink and watch!

How do I get more maintenance agreements?

What did you do to create a business for your old clients?

What would you say to business owners who are putting a limitation on their own business and are unwilling to get further training?

What is the best way to wake up in the morning?

How difficult is it to not bring work problems up at home when you work with your spouse? And how do you separate that and create a better work-life balance?

What is your goal going into a sales presentation?

Find Britney :

On The Web: https://www.LeadNinjaSystem.com 

Via Email:  [email protected]

On Facebook: https://facebook.com/britney.woodrow

Links to Gene Slade episode 

Listen on Spotify: https://open.spotify.com/episode/4cXSK2PceZH2WeX6h87dtK?si=5df6414c89b54549

Watch on YouTube: https://www.youtube.com/watch?v=M8hiSC0uCoQ

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca
For HVAC Internet Marketing: https://www.onpurposemedia.ca/hvac-digital-marketing

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After spending 10 years in the restaurant industry, Jerry Rollins got into sales with a window, siding, roofing and door company. Honing his craft there, he took his skills over to HVAC sales full-time. After 6 years of being a top salesperson there, he decided to get into sales training full-time. In addition, he is the host of ToolShed, a training show for the skilled trades, and is centered around a total giveback to the industry. Excited to dive in and chat sales, training and even Schedule Engine (he’s the Director of Training and Development). Come have a beverage with us!

How do you plan your life? 

How do you have a good team meeting?

What law would you get rid of?

How to find and train the right team?

How to hire and interview? 

How to finish the year strong?

Is there a way to get more online booking?

And more!

Find Jerry :

On The Web: https://www.scheduleengine.com

Via Email: [email protected]

Facebook Group: https://www.facebook.com/groups/setoolshed

On YouTube: https://www.youtube.com/channel/UCM1XNmb_8RGwIKZj5jNE92w/

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

For HVAC Internet Marketing Reach out to us at [email protected] or 888-428-0662

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Jeff Packard is the owner of One Stop Heating & Air, a Utah-based company, that is on pace to complete 2021 with total revenues of $3.5 million. Not too shabby for having started his business in 2018 with just him and a truck. Today, he has over 15 employees. It hasn’t always been an easy road for him to get to where he’s at and is eternally grateful and fortunate to be where he is at today. He has a love of people, and his superpower in growing his business is being able to connect with his customers. 

How can you become a better leader?

How to measure success.

What do you invest in for marketing as an HVAC company?

How did you create your brand?

What's the last book you gave up on and stopped reading?

How do you balance being in the field and being in the office?

How do you create long-term clients? 

What training should I do for my team?

If you could do one thing to make your life easier, what would it be?

How do you deal with stress?

And more!

Find Jeff :

On The Web: https://www.OneStopUtah.com/

Via Email: [email protected]


Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

Contact us today for HVAC Digital marketing

Send us a text

Have you ever thought “should I start my business over again?” And if you have, how do you do it? Well, that thought happened to Stacy Fore. See, they had built their business with a bad culture to start and the only way to fix it was to scale their business back down to the basics. Strip it all away. From there, they implemented a series of changes and rebuilt their business with the right pillars in place. The biggest pillar? Culture. Excited to dive in to hear their story and to share their journey on their way to their best years ever. Tune in!

How do you work with your spouse in the same business? 

What was the biggest mistake you made in growing your business?

What is your philosophy on management?

What is Lady Titans?

How can you get better at listening?

How do you create a winning culture? 

What are your company values?

How do you deal with recovery and addictions in business?

How do you network with the groups online?

How do you market an HVAC business?

And more!

Find Stacy :

On The Web: https://www.calltripleplay.com 

Via Facebook: https://www.facebook.com/stacy.fore.5 

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

Contact us today for HVAC Digital marketing

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Jonathan Bannister is the founder and CEO of Cornerstone Marketing Solutions, a top-tier full-stack marketing company that specializes in the HVAC (and home services) industry. Coming with over 8 years of experience, he's on the cutting edge of some new breakthroughs to help home services companies rapidly grow their marketing dominance. Pour one and take some notes!

Why should you hire a specialized marketing company?

What are some new ways people can generate clients with marketing?

Is video content the future of marketing?

What percent of businesses will execute video marketing? 

Is video marketing like branding? 

Should I hire a videographer for my video content?

How do I get my tech to create video content?

Can you impersonate anyone famous? 

And more! 

Find Jonathan:

On The Web: https://thecsms.com/ 

Join Our Facebook Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

Contact us today for HVAC Digital marketing

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Brian Cohen is the lead Business Strategist with SF&P Advisors. They are a full-service business valuation, accounting, research, financial analysis and success strategy firm dedicated to mergers and acquisitions in the HVAC and plumbing space. That was a mouthful, but here’s what you need to know: the sale of your business is one of the biggest decisions you are going to make. Wouldn’t it be nice to know if you are getting fair value for your hard-earned work? But how do you do that? What if you want to acquire a business, what do you look for? That and more!

How can you prepare for the tax code changes?

Why are so many businesses being sold right now?

How to not get screwed when selling a business?

The 8 things to know to maximize your sale price.

What is the most important thing to know when selling a business?

Why are sellers more financially educated more now than before?

How important are service contracts in the valuation of a business?

Find Brian:

On The Web: https://www.sfpadvisors.com

Via Email: [email protected]

Call Him! 954-226-3409

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca
Contact them today for HVAC Digital marketing

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Forward Is A Way Of Life. That is the motto for Amanda Triolo over at Grasshopper Heating and Cooling. It wasn’t always that way. In fact, when she took over the business it was a commercial install-only company with 3 employees. Then the spring of 2020 happened and she had to pivot her business or face the real reality of not having a business. Today, they are a team of over 17 people, went through a complete rebranding process, focus entirely on residential, and have hit an astounding 984% growth rate. Talk about a rocket ship 🚀🚀

What she did to completely turn around her company 

How to rebrand an HVAC company

What does “forward is a way of life” mean?

How can accounting be helpful in an HVAC business?

How do you maximize every service call?

How to provide better customer service. 

What’s expensive but totally worth it?

What is it like to be a successful woman in a male-dominated industry?

What should men know about having a woman in a leadership role?

What is the Eisenhower Matrix and how does it work in a business?

What are the biggest struggles you have as a business?


And more!

Find Amanda:

On the Web: https://www.gograsshopper.com

Via Email: [email protected]  

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca
Contact us today for an unbelievable HVAC Digital Marketing experience

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Anthony Perera is no stranger to business success. Having started and sold three companies in three different niches prior to starting Air Pros, he knows a thing or two about radically scaling a business. That is why in just 4 years he’s taken Air Pros USA to a $50M per year company with no plans on stopping (soon, with a recent acquisition, will be $100M (!) per year), and was recently named the #1 Fastest Growing Company in South Florida. He has also been named as an honoree in the 2021 South Florida Business Journal’s 40 Under 40 Awards. Anthony has a strong belief that it is easier to build a brand than it is to build a business. One of many topics that we will be getting into. Be sure to have your pen, paper and favorite beverage (or three) ready. 

How to avoid analysis paralysis. 

How easy is it to build a brand?

What do I need to consider when building a business?

How can I have success in an HVAC business?

What is romanticized in modern culture but shouldn’t be?

What is the difference between debt-equity and private equity?

What is the biggest mistake made in acquiring a business?

What does it take to have success?

And more!

Find Anthony:

On the Web: https://www.airprosusa.com

Via Email: [email protected]

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca
Contact us today for HVAC Digital marketing