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We are glad to have Dan Antonelli back on the podcast this week! For those who do not know Dan, he is the President and Creative Director of KickCharge Creative, based in Warren County, NJ. His passion for brand building and logo design goes all the way back to when he was hand-lettering trucks at 15 years old. He took that same passion and brought KickCharge Creative to life, a full-service, award-winning advertising agency that’s setting the standard for marketing small and mid-sized businesses in everything from branding, vehicle advertising, and print collateral to web design and digital strategy. Aside from working wonders at KickCharge, he is also releasing a new book called “Branded Not Blanded.” Want to know what this book is all about? Join in our conversation to find out more! Let’s end August with another episode that will get your creative juices flowing!

When is the right time to rebrand?

Why would an owner rename their company and what does that process look like?

What does the quote “a camel is a horse designed by a committee” from your book mean and how does it relate to branding?

How can you build trust and get buy-in with your clients when it comes to decisions that they may not agree with?

What is the psychographics of someone looking to rebrand?

What is the idea of disruption in branding, and how can you leverage disruption to build a better brand?

Who is your favorite client to work with; start-ups or established?

What does the culture look like at KickCharge and how did you develop it?


Find Dan:

On The Web: https://www.kickcharge.com

E-mail: [email protected]

Facebook: https://www.facebook.com/KickChargeCreative

Twitter: https://twitter.com/kickcharge

Instagram: https://www.instagram.com/kickchargecreative/

Linkedin: https://www.linkedin.com/company/kickcharge-creative/

Linkedin: https://www.linkedin.com/in/danantonelli/

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

For HVAC Internet Marketing Reach out to us at [email protected] or 888-428-0662

Sponsored By Sera Systems https://www.sera.tech 

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This week, Victor Rancour returns to the podcast! For those of you who don’t know Victor, he is the owner of Absolute Airflow and the CEO and founder of Service Rocket. His rise in the industry from a top repair man to sales and service manager to owner has been incredible. He took Absolute Airflow from scratch to over $20 million in revenue in 24 months and is now one of the top HVAC companies in California! He co-founded Service Rocket, which helps business owners and their teams grow and improve in order for their businesses to achieve their goals! This episode is going to be FUN! Get your drinks and join the conversation!

What has your journey towards self-awareness looked like? 

What are the one or two things people should be looking at in their business from an efficiency standpoint? 

What checks and balances do you have in place financially today that have changed your business from where it was last year?

When you started to make changes when you started to “trim the fat” so to speak, how did you get buy-in from your team? 

What are some of the forecasting markers you’re looking at for hiring great people? 

How can we as an industry come together more?

What are some lessons you’ve learned from bad partnerships?

Who does Victor want to become? 

What sort of advice would you give someone struggling with determining their core values? 

Find Victor :

On The Web: https://www.absoluteairflow.com/

On The Web: https://www.servicerocketnetwork.com/

Facebook: https://www.facebook.com/victor.rancour

Facebook: https://www.facebook.com/absoluteairflowoc/

Facebook: https://www.facebook.com/RocketPodcastWithVictorRancour

Instagram: https://instagram.com/victor_rancour

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

Presented By On Purpose Media: https://www.onpurposemedia.ca

For HVAC Internet Marketing Reach out to us at [email protected] or 888-428-0662

Sponsored By Sera Systems https://www.sera.tech 

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This week, we are joined by Cassie Pound. She is the current Vice President of Quality Heating, Cooling & Plumbing, based in Glenpool, OK. She’s an 8-year veteran in the HVAC industry; her background always stayed true to HR, sales, and people management and had managerial experience in the retail industry. When she got married in 2013, she decided to pursue other opportunities and entered the HVAC industry with her husband a year later. Since this is a family-owned business, they understand the importance of having efficient and high-quality HVAC systems for the families that they serve in their community. Having this mindset is important because it adds a personal touch to the service they give to their beloved clients. Tune in!

At what point did you do your rebrand?

How do you distinguish yourself from your competition?

How can you create an unmatched culture?

How do you get buy-in from your team for company outings? 

Why it's necessary to meet with each member of my team individually? 

Her biggest challenges in business

Working with your husband and kids and how to navigate all the challenges

How do I set up a call center?

How do you generate business during the slow time?

And more! 

Find Cassie:

On The Web: https://quality-hc.com/

Via Email: [email protected]

Facebook: https://www.facebook.com/QualityHeatingCoolingPlumbing

Facebook: https://www.facebook.com/mrscasslb

Linkedin: https://www.linkedin.com/in/cassiepound/

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

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This week, we are joined by Tom Howard. He is the current Vice President of Customer Experience at Service Titan and the owner of Lee’s Air, Plumbing, & Heating. He got his start at just 15 years old after a guy who fixed their refrigerator offered him a job. After that, he had a job in the finance industry and then went back to Lee’s to be their general manager and eventually became the owner. In his first year back, he almost doubled the company's revenue to $3 million. Now? They are into 8 figures in annual revenue. Switching to Service Titan was part of the catalyst for them, and sees his role as their VP of Customer Experience as an integral part of helping others be able to leverage the platform to have success. Another fun episode is heading your way so sit back, relax, and grab your favorite drink! 

• What does success look like to you?
• What are the biggest challenges of running a successful business?
• What books are you currently reading?
• How do you find a mentor?
• How do you maximize going to an event? 
• What's the most difficult thing about being you?
• How do you create a great company culture?
• Where do you see the future of the HVAC industry going?
• How do you implement new technology to your business?

Find Tom:

On The Web: https://www.servicetitan.com/home

Via Email:  [email protected]

Facebook: https://www.facebook.com/ServiceTitan

Facebook: https://www.facebook.com/LeesAirConditioning

Linkedin: https://www.linkedin.com/in/thomas-howard-80567417

Find Us!

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

For HVAC Internet Marketing Reach out to us at [email protected] or 1-888-428-0662

Sponsored By Sera Systems https://www.sera.tech

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In this week’s episode, we are joined by Michael Torbay. He started his career as a musician and a jingle-writer. Today, he is the creative director of Torbay Partners and a Partner Wizard of Ads, where they abandon the traditional ad agency model and introduce the Wizard of Ads Partner model. This model states that their benefit to the client is in how well the project delivers results, not the amount of hours they spent on the project itself. Michael’s unique approach of creating copies for clients is a thing of beauty; he makes sure that the copies that he is formulating can be turned into a lyric because lyrical copies are easy to remember, even when it is spoken. Time to turn on your creative juices as we are in for a fun episode! Sit back, relax, and grab your drink! 

How to never talk about money again?

What should I stop doing when it comes to marketing?

What is the one question I should stop asking immediately?

How do I know what marketing is working? 

How should I track my advertising? 

How to a/b test my advertising?

Should I do mass media advertising?

How do I position my brand with mass media (radio, TV, billboard, etc) to make sure my message sticks?

What's your story about breaking the law?

How do you reverse engineer the buying process for your marketing campaigns? 

So, Groupon, hey? 

Are sales and marketing the same thing?

How long does it take for a marketing campaign to work?

And more!

Find Michael :

On The Web: michaeltorbay.com

On The Web: http://torbaypartners.com/
On The Web: https://wizardofads.org/

Via Email: [email protected] & [email protected]

Facebook: https://www.facebook.com/michaeltorbay

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

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This week, we are joined by Dennis Yu. If you haven't heard of Dennis, you might have heard about his Dollar A Day Strategy. He started his foray into marketing when he was 15 years old, selling a website with no clue on how to build it. Today, he is the CEO of BlitzMetrics, and over his career has worked with some of the top brands, including Golden State Warriors, Nike, and Rosetta Stone. Dennis' personal mission is mainly focused on mentorship, so he turned his enthusiasm for digital marketing into training to help produce jobs for aspiring digital marketers, with a goal to create 1 million jobs. He's even been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

The backstory from Yahoo Engineer to Education and Training 

How to best work with your digital marketing as an HVAC business?

Is it bad to have the founder as a salesperson?

Is my marketing company ripping me off?

What is the one question you should ask your agency? 

How would you spend $1,000 to give the most happiness to the most number of people possible?

What the heck is the dollar-a-day strategy anyways?

How can I get more calls for my HVAC business?

How do you find the right mentor?

And more!

Find Dennis :

On The Web: https://blitzmetrics.com/

On The Web: https://dennis-yu.com/

Via Email: [email protected]

Facebook: https://www.facebook.com/dennisyu & https://www.facebook.com/getfound

Linkedin: https://www.linkedin.com/in/dennisyu/

Twitter: https://twitter.com/dennisyu

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

For HVAC Internet Marketing Reach out to us at [email protected] or 888-428-0662

Sponsored By Sera Systems https://www.sera.tech 

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Jody Underhill has been around the digital marketing world for quite some time and has worked with some of the biggest names in the industry (like Russel Brunson, Josh Nelson and Frank Kern). He has also worked with some of the top home services companies, too (like A1 Garage door aka Tommy Mello). Instead of talking about digital marketing, we are going to talk about hiring top talent into your business. Jody is the founder of Rapid Hire, a top recruiting firm that utilizes new-age digital marketing - and a proven system - to bring A-Players to the team. Tune in to learn more about how you can stop worrying about the “I can’t find help” scenario, and start focusing on growing your business.

What was the journey from Marketing - Recruiting

What is the difference between passive and active recruiting?

What do you do to increase the speed of your recruiting?

How has the market we’re in created more of a demand for active recruiting?

Thoughts on group interviews?

Do you encourage clients to ride alongs?

What questions do you ask in the prequalification process?

Does this process work for every roll within companies or is it exclusive for green techs?

What is the difference between recruiting and hiring?

What ad copy and photos have gained the most traction and attention

How many apps lead to a hire?

And more!

Find Jody:

On The Web: https://www.RapidHirePro.com

Via Email: [email protected]

Facebook: https://www.facebook.com/jodyunderhill

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

For HVAC Internet Marketing Reach out to us at [email protected] or 888-428-0662

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This week, we are joined by Joe O’Grady AKA Director of Awesomeness and the co-founder of The Service Profit Group. Prior to that, Joe got his start as an Inside Sales Manager at a Florida-based home services company, Clockwork Home Services. It was there that he learned how to train almost everyone, from owners to techs and everyone in between. Having leveled up to a Director of Operations role at a $7 million per year HVAC and plumbing business, he recognized his true calling in teaching and empowering others. At The Service Profit Group, they help HVAC, plumbing, and electrical contractors who are in the home services space increase their bottom line - on average increasing profits by 8 to 14%. Go get your popcorn and your favorite drink as this should be a fun episode! 

How can EOS (Entrepreneurs Operating System) help my business?

How do you understand what your core values are?

Why is it hard to figure out your core values?

How do you plan an exit strategy for your business?

How can you sell more memberships?

What should you spend on marketing as an HVAC business?

What Key Training Indicators (KTI) should I look at? 

What is broke/fix it syndrome, and how do you overcome it?

What is the quickest way for you to lose respect for someone?

What are the trends in HVAC? 

How to avoid racing to the bottom?

How do I show them the numbers in my business?

And more!

Find Joe :

On The Web: https://members.theserviceprofitgroup.com/starter-toolkit/

On The Web: https://calendly.com/thespg/consult

Via Email:  [email protected]

Facebook: https://www.facebook.com/joe.ogrady.79

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

For HVAC Internet Marketing Reach out to us at [email protected]
or 888-428-0662

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This week, we are joined by none other than Billy Stevens! He is the founder of Sera Systems and the CEO of BillyGo. He began his career with Berkeys, an HVAC and plumbing company based in South Texas. Having repositioned their brand to better situate themselves in the market, he noticed another key obstacle in their growth: chaos in the office. Enter in Sera, a software that helps to simplify business operations AND improve your bottom line to help businesses grow. That and more. So get your popcorn and drinks, you will want to listen to this one!  

How can you find a positive out of a bad situation?

What is the biggest thing you can learn about being a business owner?

What is your biggest setback as a business owner?

How do you sell more memberships?

How can you make money with memberships?

What do you wish you had spent more time doing when you were younger?

How do you measure efficiency as an organization?

Find Billy :

On The Web: www.sera.tech

Via Email: [email protected]

Facebook: https://www.facebook.com/SeraSystems

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

For HVAC Internet Marketing Reach out to us at [email protected] or 888-428-0662

Send us Fan Mail

This week, we are joined by the Chicken Lady herself, Kathy Nielsen! She's the owner and consultant of Operations Excellence LLC. After a successful manufacturing and imports career, she became involved in the HVAC industry, where she embarked on a journey from CSR to office manager to GM. Her stint in managing a plumbing company is where she discovered her passion for educating and coaching business owners. Kathy’s passion is for operations, an often overlooked aspect of a business. At Operations Excellence, she teaches business owners and contractors how to increase revenue, improve efficiency and customer satisfaction, and build up leaders. Sit back, relax, and grab your favorite drink! 

How do you shift from a tech to an owner?

How do you hire the right people?

What motivates people?

Is there a way to have better customer service?

Should I record my team's phone calls?

Are there certain words I can use to get more booked calls?

The three reasons why people don’t do something…

Is there a way to still appreciate my team when I need to have a tough convo with them?

How can I manage my personal schedule better?

What is one situation that, when you look back on, you should have just did it?

Can you dress your way to success?

What does your office environment look like and how can it impact your customer experience?

And more!

Find Kathy :

On The Web: https://www.chickenladyspeaks.com

On The Web: https://www.kathynielsenspeaks.com/services/leading-the-trades/

On The Web: https://www.kathynielsenspeaks.com/services/boot-camp/

Facebook: https://www.facebook.com/operations.excellence.llc

Via Email: [email protected] (that’s her assistant!)

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

For HVAC Internet Marketing Reach out to us at [email protected] or 888-428-0662

Sponsored By Sera Systems https://www.sera.tech