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31 years ago Greg McAfee started his business with $274 and a truck. Today, McAfee Heating and Air is a multi-million dollar company and is now one of the top HVAC companies in the midwest. He is also the best-selling author of “Build And Grow Your HVAC Business” and a regular contributor to both DucTales Magazine and the HVACR Business Magazine. He is a master at creating a winning company culture, as his business has been named as one of the “Best Places To Work” in his town of Dayton, Ohio. A dedicated entrepreneur who also coaches other HVAC business owners, he has the experience and has dealt with almost every possible situation that can come up. Pour one and enjoy!

How do you avoid failure in business?

How do you become well known within your market?

How do you brand a business?

How do you innovate in your business?

What is the biggest mistake you’ve ever made?

If you have $40k to invest after 1-year in business, knowing what you know now, how would you invest it?

What does the future of HVAC look like?

Is there a way to reduce emissions on my furnace?

What keeps you going when things are bad?

And more!

Find Greg:

On the Web: https://www.gregmcafee.com/

Via Email: [email protected]

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca
Contact them today for HVAC Digital marketing

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With close to two decades in the HVAC industry, Sam Wakefield has seen it all. Starting out as an attic rat and working on an install crew, he quickly learned he wanted to be on the other side of the table: selling the jobs versus installing them. As many of us feel, he was gripped with fear, doubt, and anxiety of someone rejecting him and telling him no. He invested in himself and changed his mindset to change his circumstances. Now, he fully understands why customers get heated by sales pitches. It took breaking down the process and creating his own sales system. He has personally sold millions in equipment, winning multiple sales awards, and teaching businesses both big and small to sell millions for themselves. Join us as Sam breaks down his “Close It Now” sales system. 

What is the best investment to make? 

How do I get buy-in from my team for training?

What are some questions to ask during the sales process?

The 3-step sales process to sell on every appointment!

What’s the weirdest thing about modern life that people just accept as normal?

What was the worst date that you’ve ever been on?

How do you get a prospect to answer your questions?

How do I overcome the ‘I want to think about it’ objection?

And more!

Find Sam:

On the Web: https://close-it-now.com/high-performance-coaching 

On the Web: https://closeitnow.net/

Via Email: [email protected]

On Facebook: https://www.facebook.com/groups/closeitnow

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

Contact them today for HVAC Digital marketing

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Tall Paul has been around the HVAC industry for well over a decade. Starting out as a territory rep for Lennox, he moved through various roles while fine-tuning his craft. Today, he is the co-host of To The Point Home Service Podcast; and is the VP of Sales with Contractor Commerce, which is an easy-to-use eCommerce platform for contractors. Having interviewed top leaders in the home services industry, along with his knowledge of marketing for home service businesses, this episode will be sure to hit on one of the two biggest stressors facing business today: marketing. See you at 2 pm MDT. 

The best dad joke ever!

How to take your HVAC business online?

What’s the best way to implement an online store for a growing HVAC company? And what are the problems you can run into?

How do I sell full HVAC systems online?

How do I still create a brand experience when everyone is selling online?

How can I give more information to a consumer about an HVAC system?

What’s the weirdest conversation you’ve eavesdropped on?

Uhhh, Paul asks us about, well, us.

How has your upbringing influenced your life?

Find Paul:

On the Web: https://www.contractorcommerce.com

On Facebook: https://www.facebook.com/paul.redman.9237

Email: [email protected]

Phone/Text: 303-217-0859

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

Contact us today for HVAC Digital marketing

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Travis Smith is the second-generation owner of Sky Heating, AC, Electrical, and Plumbing, based out of Portland, Oregon. His journey started out with Sky Heating being predominantly (85%) focused on the new construction side of the business, but along the way, they completely changed their model and removed new construction altogether. An interesting move that I am sure will be a topic on the show. Another topic? How to successfully add in additional lines, such as plumbing and electrical. Forever a master of mindset and leadership, today’s show won’t disappoint. Oh yeah, he also owns Oregon Ductless Heroes. So, two businesses, two brands, one roof. 

How to take an HVAC business from new construction to residential service?

Can you use QR codes on TV?

When should I add on additional services to my HVAC business?

How do I grow a plumbing division? How do I grow an electrical division? 

What SOPs should I create for my HVAC business?

How do you market your HVAC business?

How do I define an ROI in marketing?

What is the top zip code for marketing?

What do you think you do better than 90% of people?

What KPI’s do you track? And how do you track them?

What is your biggest failure?

And more! 

Find Travis:

On the Web: https://www.skyheating.com

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

Contact us today for HVAC Digital marketing

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Greg Fox is the owner of Fox Family Heating and Air, a family-owned and operated business based out of Rancho Cordova and serving the Sacramento Valley area. Along with his wife Melissa, they have built a world-class business by being fast, honest, and friendly with a unique knack for being heavily involved with both the customer experience and the business operations. Fun fact: they have a YouTube channel with over 30,000 subscribers! Plus, when he moved to California he has $10 in his pocket and no job. Going to be s great story!  Pour one (or three), sit back, and enjoy!

How do you balance running a business for profit while also treating people right?

How do you give decision-making authority to employees?

How do you work with your wife in your business?

What is the process like to start a business?

What should I know before adding another product line to my business?

Why and how to start a YouTube channel.

What website or app has completely changed your life for better or for worse?

What is the best tool to use for editing photos? Hint: see out link below!

What do mentally tough people do?

Want to know about the Greyhound Bus? Check out our after hours!

And more! 

Find Greg:

On the Web: https://www.FoxFamilyHVAC.com

On Facebook:

Canva Link: https://www.canva.com/join/vcd-fwf-rnq

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

For HVAC Digital Marketing: https://www.onpurposemedia.ca/hvac-digital-marketing

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In today’s show, Evan and Thaddeus ask the question: how you can ride the summer success into the slow season? Well, now you know! We break down: 

How do you maximize every service call?

Is there a good way to capture information? 

What is the last book you read, and what was the lesson?

What’s something horrible that everyone should try at least once?

What are the best SOP’s to create?

Is there a good way to make decisions?

What can being a parent teach you about running a business? 

And more!

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

For HVAC Digital marketing: https://www.onpurposemedia.ca/hvac-digital-marketing

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Sam Matsuk is the co-founder of Top Line Heating and Air, based in southeast Pennsylvania. Sam, like many business owners, was a technician first. In his first month in business, he soon realized what goes into making a business successful, and it was very much fake it till you make it. Dialling in their SOPs and marketing, they were able to finish 2020 off at around $1.5 million, finishing their first calendar year at $2.2 million, and are now pacing to be at $7 million after 2 full years in business. Going to be a great show talking about the challenges and rewards of starting a new business and entering into growth mode quickly. 

Why he decided to get more than 2-3 installs per month.

How digital marketing changed his business. 

What should I focus on when starting an HVAC business?

How do you filter out the haters?

What factors do you consider when doing a rebrand?

What type of digital marketing is best for an HVAC business?

How to streamline your SOPs.

What are the best business books to read?

How do you get more employees?

How do you get more leads for an HVAC business?

And more!

Find Sam:

On the Web: https://www.ToplineAir.com 

On Facebook: https://facebook.com/sam.matsuk.7 

Email: [email protected] 

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca and HVAC Unleashed https://www.hvacunleashed.com 

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Jeff Tauzin is the owner of Dougs Service Company. Founded in 1988 by his father, Jeff took over operations in 2005 after being around the HVAC industry his entire life (his grandpa even had a business!). The wow factor here: they are on pace to do $6 million in 2021 with a general population of around 250,000 people (they are based in a town of just 11,000 people!). 

How to run a business with family?

What is the best practice in hiring family and friends?

If you could go back in time and tell your former self one top from yourself today, what would it be?

How to increase your net profit.

What is your philosophy when it comes to marketing?

How do you simplify your business?

How do you find your employees and get them to buy into what you are doing?

And more!

Find Jeff:

On the Web: https://www.calldougs.com 

On Facebook: https://www.facebook.com/jeff.tauzin.96

Email: [email protected]

Phone: 985-637-4410 

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media https://www.onpurposemedia.ca and HVAC Unleashed https://www.hvacunleashed.com 

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We are blessed to have none other than UNCLE JOE! The legend himself, on the show today! For those that don't know Joe Crisara, he has been in the trades for 44 years and is America's service sales coach training over 7000 technicians on his Pure Motive Serivce™! Starting out as a plumbing and HVAC tech before owning his own company. It was through his own struggles that he learned how to create real value for customers and present it in a way that makes it irresistible. 

We got into:

How to convey what you do so that it generates curiosity and creates a loyal follower

Why there's no such thing as a self-made person

What is the toughest Pure Motive of all?

How to bring the art and science of communication together

How to convey the meaning a purchase with have for a customer

Find Joe: 

On the Web: servicemvp.com

On Facebook: https://www.facebook.com/groups/1550374268369881

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media (https://www.onpurposemedia.ca)

For HVAC Digital Marketing: https://www.onpurposemedia.ca/hvac-digital-marketing