Michelle Cordeiro Grant is the Founder and CEO of Lively,  a community and brand that inspires women to live passionately, purposefully and confidently through experiences and products including bras, bralettes, undies, swimwear, loungewear, fragrance and active bras. Michelle launched Lively 2016 and has amassed and cultivated a network of 100,000+ ambassadors, opened four stores, and coined the term “Leisurée,” a whole new category blurring the aesthetic lines of lingerie, active, swim, and loungewear focusing on the best elements of high style and ultimate comfort. She grew the business from its concept stage to $105M acquisition in just a few years, beating the odds of female-founded companies and has not only been able to maintain her business throughout the pandemic but has been able to thrive with record breaking sales due to her leadership.
On today’s episode we get into Michelle’s career journey and at what point she decided to make switches throughout her career, why it’s important to let go of what you thought you wanted and pay attention to what actually genuinely excites you and what doesn’t, at what point she had the idea of creating Lively and why she decided to take an intermediate step and work for a startup before taking her first steps in building her own company, tactical ways to build and foster a community and why her team is her biggest driving force.

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