Having the most powerful brand doesn't happen overnight. It's a process which requires time and research.

In this episode of Leveraged Lifestyle Podcast, Catherine lets you in the fundamentals that you should take note of when you want to build and grow your brand online. She’ll enumerate what the popular social media platforms right now are offering and how you could take advantage of their features. And, chances are you’ll need some help through a Virtual Assistant (VA). Discover where to outsource the best VA, what VA qualities should you look into, and which tasks can the VA help you with to grow your brand. Catherine also shares her own stories on social media management, whether doing it herself or with her own team. So, make sure you tune in to learn more how to leverage social media in growing your personal brand.

KEY TAKEAWAYS

• When hiring a VA or bringing someone into your team, think first about the niche they should be doing and know if they can cross other business as well.
• Give new pieces of content. It’s either you created it or curated a list of valuable resources from others. Also, think long-term. Take note of what works and what not works.

• managing and updating your social media accounts
  • replying to messages, blog posts, creating short posts
  • giving a real-time response in multiple time zones
• helping you grow your professional network
  • these are people you want to connect with or invite to check out your product
  • sending birthday, congratulatory, and thank you notes to prospects
  • looking for contacts on your behalf, approach them personally
  • finding influential people, big names in the niche
• curating engaging contents
  • taking a fresh approach
  • creating content similar to how you post, write, interact with your audience
• finding and joining relevant groups
  • making use of Facebook Groups – doesn’t have to be big. It’s better to look at smaller niche groups and the level of interaction of the members.
  • before posting, ask yourself: How can you add value? Then, share your insight and show expertise in your niche.
• sharing your personal content to the business accounts
  • cross-posting across profiles, pages, and groups in different platforms

• Facebook – This is a must. it has 2 Billion active monthly users. It connects people, business, and brands. It is mostly targeted for ads. You can post long-form written content and record real-time through Facebook Live.
• Instagram – A good platform for visual stuff. You can post high-quality pictures, videos, and soundbites about your business, brand, and lifestyle.
• Twitter – Engage in trending topics worldwide. If people want to be updated quicker, they open Twitter. It’s real-time so aim for high-level of engagement by choosing the optimal time to post.
• LinkedIn – A professional setting for your business. You could post articles, promotions, and career opportunities.

BEST MOMENTS

• "This is not about you. Social media, for many people, it's about them... It's understanding what the followers want and what they're expecting from us."
• "The more you give your audience, the more they gonna get back as well."
• "Aim to post every day."
• "And any time you share something on your Facebook page, ask yourself what kind of value you're giving to your followers and fans... Am I giving value on how to build their personal brand? Am I giving value about how I build my property journey..."
• “What your personal brand is what other people are saying about you when you leave the room.”

VALUABLE RESOURCES

• Leveraged Lifestyle Facebook Community - ly/llocfbgroup

ABOUT THE HOST

Catherine Turner, your host of Leveraged Lifestyle.

Catherine has been investing in Property since 2012, with her main strategy now Serviced Accommodation which she, and now her team, have grown from 1 to 18 properties in less than 24 months.

Catherine is probably best known for her public speaking successfully training thousands of people how to create businesses that can be run from anywhere in the world on their own terms, and becoming a world record holder in the process.

Catherine is the host of the podcast, Leveraged Lifestyle, which reached No. 1 in all Business in the iTunes podcast chart in less than 3 hours on launch. Leveraged Lifestyle is all about creating a lifestyle of freedom, through leverage, outsourcing and systematising.

CONTACT METHOD

• Catherine’s Website - http://www.catherineaturner.com/

Leveraged Lifestyle Podcast Details

• iTunes: https://itunes.apple.com/…/leveraged-lifestyl…/id1380225106…

Elevate your Self, Wealth & Health, inspirational, mindset, lifestyle, experts, entrepreneurs, entrepreneurship, woman, public speaking, healthy, body, mind, soul, spiritual, energy, self, worth, development, help, passive income, success: https://www.instagram.com/catherineannt/

In today’s episode, your host Catherine Turner interviews coach, trainer and professional property strategist Jackie Tomes. Jackie is known as ‘The Property Strategist’ and through her business ‘Tomes Homes’ she has built a portfolio worth over 5.5million in just five and a half years, all before the age of 30. Hear how Jackie is able to run a multi-million-pound business and still go on holiday every six weeks. That’s leverage!

Catherine and Jackie discuss how leverage and systems can get you out of your business and help you to achieve your dreams. Hear how you too, can begin leveraging straight away to get more done and focus on the tasks that you enjoy. Learn how different personality types and the impact of wealth dynamics can help you to grow your business and get the right people doing the right tasks.

Finally, get inspired as Catherine asks Jackie a host of quick-fire questions about life, leverage and business advice.

KEY TAKEAWAYS

Catherine: What does a leveraged lifestyle mean to you?

Jackie: Leveraged lifestyle is about living your perfect lifestyle and being able to do that because you have leveraged your business.

Jackie: We’ve gradually systemised the business, my ideal role is to sit in an overall strategic role within the business. I’m still involved heavily in the viewings and the property sourcing,  I didn’t choose property out of passion so it’s important I take as much time as possible to be strategic and ensure we are working towards the vision of the business and we are as systemised as possible.

Catherine: Where do you spend most of your time in the business now?

Jackie: It’s very easy to do too many things at once, so the property strategy business that sits a long Tomes Homes allows me to be creative and help others streamline their business and achieve their goals. The property strategy business is mainly consultancy works and we work with people that are just starting out or people that aren’t quite getting what they want out of their property business.

Catherine: What is your favourite app or software that allows to create more leverage?

Jackie: Asana, this completely revolutionised my brain and allowed me to manage all of my tasks and delegate them to other people. We also started using Slack to communicate within the team which has been a brilliant addition.

Catherine: Whats a top piece of advice that you can share with the listeners?

Focus, don’t try to do too many thing. Do what you do really well and don't move onto something new until you’ve got what you do working really well.

Catherine: If you could solve one problem in the world what would you solve and why?

Jackie: It’s around financial literacy, to teach kids growing up the skills that actually need to be successful on the financial side of their life.

BEST MOMENTS

“I just wanted the passive, residual income to have a better more leveraged life”

“Don’t outsource the things you love about your business. A leveraged lifestyle is about doing the things you love and enjoy.”

“If you're clear on your vision and values you can more easily work towards them or maintain them if you’re living the life you want.”

“I like seeing problems and putting things together to solve problems”

“Investing in property came as a functional facilitator to a leveraged life”

“Wait for 18months - 2years to see the results of setting something up. Focus on one thing and use your time wisely to avoid burnout”

VALUABLE RESOURCES

Wealth Dynamics (Personality profile creator)

http://www.wealthdynamics.com/

http://www.tomeshomes.com/

Episode 1: Leveraged Lifestyle

Life Leverage Online Masterclass - Unlimited Success

Hellofresh.com

Asana.com

Slack.com

ABOUT THE HOST

Catherine Turner, your host of Leveraged Lifestyle. Catherine has been investing in Property since 2012, with her main strategy now Serviced

Accommodation which she, and now her team, have grown from 1 to 18 properties in less than 24 months.

Catherine is probably best known for her public speaking successfully training thousands of people how

to create businesses that can be run from anywhere in the world on their own terms, and becoming a world record holder in the process.

Catherine is the host of the podcast, Leveraged Lifestyle, which reached No. 1 in all Business in the iTunes

podcast chart in less than 3 hours on launch. Leveraged Lifestyle is all about creating a lifestyle of

freedom, through leverage, outsourcing and systematising.

Catherine’s Website - http://www.catherineaturner.com/

LinkedIn: www.linkedin.com/in/catherineturnerspeaker

Leveraged Lifestyle Podcast Details

iTunes: https://itunes.apple.com/…/leveraged-lifestyl…/id1380225106…

Stitcher: https://www.stitcher.com/…/progressivepr…/leverage-lifestyle

ABOUT THE GUEST:

Why did you decide to start investing in property? Maybe you wanted more freedom to do what you love to do? Or more money to spend on your perfect lifestyle? Or perhaps more time to spend with those you love?

But, how can you be absolutely sure that the actions you are taking today in property are actually helping you achieve this? With Jackie you will discover how having a PROPER property strategy will help you to:

• Get focus & clarity on how to successfully scale your property business Remove any frustration, overwhelm & make sure you are building the right business for YOU
• Take control & create a property business that will give you the business / lifestyle balance that you desire

A year ago Jackie would have answered yes to all of these questions, and now she is able to consider projects costing £millions thanks to the power of JV finance. The first ever & only property expert to be an accredited practitioner of BGI’s Strategy on a Page will show you the power of strategy to transform not only your property business, but your life too.

CONTACT GUEST:

Jackietomes.com

https://www.facebook.com/jackietomes1

Elevate your Self, Wealth & Health, inspirational, mindset, lifestyle, experts, entrepreneurs, entrepreneurship, woman, public speaking, healthy, body, mind, soul, spiritual, energy, self, worth, development, help, passive income, success: https://www.instagram.com/catherineannt/

Welcome to the Leveraged Lifestyle Podcast. In today’s episode, your host Catherine Turner is recording live! from Progressive Property Network event in Knightsbridge. She is joined on stage by an inspiring group of entrepreneurs, each of who share their views on a leveraged lifestyle, outsourcing and systemisation and a little bit about their own journey towards financial freedom.

Catherine asks entrepreneurs Stephen, Alex and Ahmed for their perspective on leverage and what it means to them, how they use it and how it has helped to change their lives both in business and at home. This is then followed up by a round of quick-fire questions before the panel of experts answers the audience's burning questions around property, leverage and outsourcing.

Discover the insider knowledge to mastering leverage and the mindset and skill set needed in order to grow your business and outsource everything so you too, can live a leveraged lifestyle.

KEY TAKEAWAYS

Catherine: Can you share a top piece of advice with the audience?

Alex: Focus not on what you’re doing, but who you’re being. You need to grow you in order to grow your business.

Stephen: Really hone in on your vision and visualise what it is you want to achieve.

Ahmed: Don’t over value just one person's opinion, if you’re looking to do something speak to multiple people before taking action.

Catherine: What’s the worst advice you’ve received?

Stephen: Stay comfortable, stay small, stay in your job.

Ahmed: You need the experience to start a business, most people are scared of risk but it’s not going to kill you.

Alex: Start with single-lets, you can skip levels as long as you love what you do.

Catherine: Have you got a favourite online tool or system that you use?

Ahmed:  Citymapper (App) / MileIQ (App)

Stephen: Zappier - Great for connecting other software and apps together

Alex: Happycow (App)

BEST MOMENTS

Ahmed “Now with systemisation and automation,  I can run my business from my iPhone”

Alex “Financial education is vital and having a mentor standing over you who’s been there and done it can really help, especially if you’re scared of failure and unsure if you should take action”

Stephen “Understand what you're good at and what tasks you need completing each week within your business

Catherine “Don’t hire staff just because you want to, you need to be ready for it in your business”

Alex “Just in time information not just in case information”

Ahmed “The world of Serviced Accommodation is much more than AirBnB and Booking.com, you need to tap into the insurance market, the re-location market in order to get around the 90-day rule”

VALUABLE RESOURCES

https://www.capterra.com/

Vivaclub - Business set up with Catherine’s executive PA

App - Hours Tracker (assign values)

Life Leverage Online Masterclass

Episode #012 Leveraged Lifestyle Podcast

https://zapier.com/

24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast changing world - Daniel Priestley

www.Audible.com

www.Xero.com

Plumguide.com

ABOUT THE HOST

Catherine Turner, your host of Leveraged Lifestyle

Catherine has been investing in Property since 2012, with her main strategy now Serviced Accommodation which she, and now her team, have grown from 1 to 18 properties in less than 24 months.

Catherine is probably best known for her public speaking successfully training thousands of people how

to create businesses that can be run from anywhere in the world on their own terms, and becoming a world record holder in the process.

Catherine is the host of the podcast, Leveraged Lifestyle, which reached No. 1 in all Business in the iTunes

podcast chart in less than 3 hours on launch. Leveraged Lifestyle is all about creating a lifestyle of

freedom, through leverage, outsourcing and systematising.

Catherine’s Website - http://www.catherineaturner.com/

LinkedIn: www.linkedin.com/in/catherineturnerspeaker

Leveraged Lifestyle Podcast Details

iTunes: https://itunes.apple.com/…/leveraged-lifestyl…/id1380225106…

Stitcher: https://www.stitcher.com/…/progressivepr…/leverage-lifestyle

ABOUT THE GUESTS

Stephen Turner - LinkedIn: https://www.linkedin.com/in/stephen-turner-turnerinvest

Stephen qualified as a management accountant (CIMA) and worked for 13 years in corporate finance.

Stephen left his day job in 2015 to create and run a number of businesses with his wife and business

partner Catherine Turner, ranging from property investment to eCommerce and business education.

Stephen is a mentor and co-creator of Life Leverage Online Masterclass - LLOM

(http://www.turnerinvest.co.uk/masterclass.html) , along with Catherine. LLOM helps business owners

create the lifestyle they went into business ownership for in the first place, and new business ventures

start as they mean to go on.

Turner Invest Website - http://www.turnerinvest.co.uk/

Ahmed Khan - LinkedIn: https://www.linkedin.com/in/ahmedkhanco/

Ahmed graduated from University in the summer of 2016, he was unsure what to do, but knew he didn’t

want to just get a job. Not getting a job meant he needed a way to create some income to cover living expenses and very quickly worked out serviced accommodation (SA) was the strategy that was going to give him this

Income. Not long after Ahmed started educating himself on the SA strategy, and began taking on apartments on a rent-to-SA basis.

Since then, he has taken part in over 40-serviced accommodation deals, across five different locations,

funding the entire business using other people’s money and running everything using only an iPhone and

an internet connection. Ahmed’s SA business led him to win, Progressive Property VIP Outstanding

Achievement award 2017.

Ahmed’s Website - https://www.ahmedkhan.com

Alex Szepietowski -  Accomplished property investor, coach and mentor

LinkedIn: https://www.linkedin.com/in/alexjamesszepietowski/

Alex founded The Property Coaching Academy (http://propertycoachingacademy.com/) and has recently

taken to living in Bali and working remotely, so he is perfectly positioned to talk about remote working

and all things leverage and systems.

Pippa Mitchell - Host of PPN Knightsbridge

https://www.facebook.com/ppnknightsbridge

Elevate your Self, Wealth & Health, inspirational, mindset, lifestyle, experts, entrepreneurs, entrepreneurship, woman, public speaking, healthy, body, mind, soul, spiritual, energy, self, worth, development, help, passive income, success: https://www.instagram.com/catherineannt/

Are you often in your head thinking about business, or home life, or family, and just not really thinking about yourself? Is the lifestyle you're living is so integrated with your businesses and your family, that you couldn’t separate the two, that you weren't really doing a lot for just you to enjoy your YOU time? We all need some time to just let go, r­­elease and just be us. And so, Catherine brings to you 5 suggestions to get you started on enjoying a bit more of your YOU time!

Elevate your Self, Wealth & Health, inspirational, mindset, lifestyle, experts, entrepreneurs, entrepreneurship, woman, public speaking, healthy, body, mind, soul, spiritual, energy, self, worth, development, help, passive income, success: https://www.instagram.com/catherineannt/

Entrepreneurs and business owners share a common trait, TIME, where we could all do with more of it. So, the solution, is, to hire a virtual assistant, that can help you to scale at an affordable price. In this episode, Catherine shares with you the 5 proven steps for hiring a virtual assistant, highlighting also some of the mistakes in her journey of hiring a virtual assistant so that you can avoid them.

Elevate your Self, Wealth & Health, inspirational, mindset, lifestyle, experts, entrepreneurs, entrepreneurship, woman, public speaking, healthy, body, mind, soul, spiritual, energy, self, worth, development, help, passive income, success: https://www.instagram.com/catherineannt/

To help find and define your strengths,Catherine takes you through a number of questions and ideas for you to think about, and ultimately, answer, which will help you tune into what you're good at, and what you should ultimately, leverage your weaknesses so as to grow, expand and even scale your business into new areas and new business ideas and thus, create the lifestyle that you want.

Elevate your Self, Wealth & Health, inspirational, mindset, lifestyle, experts, entrepreneurs, entrepreneurship, woman, public speaking, healthy, body, mind, soul, spiritual, energy, self, worth, development, help, passive income, success: https://www.instagram.com/catherineannt/

Have you really thought about what you are doing here, specifically? What your mission, your purpose in life? We think we know how we’re living, why we living it, what we’re doing, but we’re not actually, living to our true and highest values. To help youcreate your ideal leveraged lifestyleso Catherine here shares some practical steps and questions that will help you define your vision, your why and your true values.

Elevate your Self, Wealth & Health, inspirational, mindset, lifestyle, experts, entrepreneurs, entrepreneurship, woman, public speaking, healthy, body, mind, soul, spiritual, energy, self, worth, development, help, passive income, success: https://www.instagram.com/catherineannt/

On the contrary, the truth of the matter is to leverage can even save or make you money. So, here Catherine shares 5 different ways, that you can leverage to gain you, either time, money and knowledge.

Elevate your Self, Wealth & Health, inspirational, mindset, lifestyle, experts, entrepreneurs, entrepreneurship, woman, public speaking, healthy, body, mind, soul, spiritual, energy, self, worth, development, help, passive income, success: https://www.instagram.com/catherineannt/

How do you build trust with your virtual assistants or team members who are not physically based with you, who don't work in the same office location as yourself? In this episode, Catherine lays out 8 practical ways/methods to build trust with your virtual assistant, and also between clients and VAs in running a virtual business or a remote business.

Elevate your Self, Wealth & Health, inspirational, mindset, lifestyle, experts, entrepreneurs, entrepreneurship, woman, public speaking, healthy, body, mind, soul, spiritual, energy, self, worth, development, help, passive income, success: https://www.instagram.com/catherineannt/