In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Will Fraser, Head of impact.com/Advocate, about the importance of customer advocacy in the partnership economy.

Will was the CEO and co-founder of SaaSquatch, a customer referral platform acquired by impact.com and he has helped companies around the globe build high-performing customer referral programs.

Listen in as their conversation explores how advocacy is crucial because there is a low trust in ads, and people trust the recommendations of their friends. Will also emphasizes the blurring lines between consumers, influencers, and affiliates, and the need for innovative consumer experiences in the affiliate space.

Listen to find out more about:

• How B2B SaaS companies can also benefit from advocacy programs
• Advocacy programs can serve as a farm team for other partnership channels, as advocates can be promoted to influencers or affiliates.
• The importance to have buy-in from the team and commit to the program for at least a year.

Key segments of this podcast and where you can tune in to go direct:
[10:45] Building an Advocacy Program: Benefits and best practices
[23:21] From Advocates to Influencers: The Farm Team of Partnerships
[24:58] The future of Affiliate Marketing?

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