John Helmer talks to Juliette Denny, Managing Director and Ideologist-in-chief of award-winning learning tech company Growth Engineering. Juliet’s life mission is to eradicate dull online learning, ‘It breaks my heart, she says, ‘that something that should be so fun has all the qualities of a beige sock.’ They discuss the controversies over gamification and its basis in brain science and learning theory.   01:50 Her start in learning 04:13 Does gamification work? 09:02 How does game psychology work in learning? 13:32 Tapping into the limbic brain 19:30 The social dimension of gamification 25:35 Learning theory and the theory wars 33:05 How is she coping with the crisis? 36:27 What should we focus on in the return to 'normal'   Mentioned in the discussion:   Digital Game-based Learning by Marc Prensky https://books.google.co.uk/books/about/Digital_Game_based_Learning.html?id=XBwiAQAAIAAJ&redir_esc=y   Self Determination Theory (Deci & Ryan) https://www.learning-theories.com/self-determination-theory-deci-and-ryan.html   Growth Engineering website: https://www.growthengineering.co.uk/   Juliette on Twitter: @juliettedenny Juliette on LinkedIn: linkedin.com/in/juliettedenny   Contact John Helmer Twitter: @johnhelmer LinkedIn: https://www.linkedin.com/in/johnhelmer/ Website: http://johnhelmerconsulting.com/