John Helmer talks to Paul Matthews, Founder and CEO of People Alchemy, about learning transfer, the business of ensuring that what is learned results in real and measurable change in behaviours and performance. Coming from an engineering background, Paul was motivated to focus on this area by the high failure rate he observed in organisational training initiatives.   01:58 How is Covid affecting Paul and his business? 03:12 Why is learning transfer important? 07:48 What is learning transfer? 08:36 What is the best way to make it happen? 11:42 Learning transfer: elephant in the room? 14:23 Who owns learning transfer? 16:12 How generic are the guidelines for good transfer? 21:20 L&D's lack of control 22:42 Measuring learning transfer 25:14 Can L&D get the data it needs? 28:23 Is Kirkpatrick still relevant? 31:46 Is workflow learning helpful for transfer? 36:50 Is he optimistic for the future of learning transfer? 40:56 Top tips for learning transfer   Mentioned in the discussion: Julie Dirksen on behaviour change (the elephant and the rider) https://medium.com/learnmaps/designing-learning-experiences-for-elephants-cbebd272e942 Dr Ina Weinbauer-Heidel - 12 Levers of Learning Transfer https://www.amazon.co.uk/WHAT-MAKES-TRAINING-REALLY-WORK/dp/3746996775 Evaluation models mentioned: *Kirkpatrick *Brinkerhoff *Phillips *Thalheimer Here's a handy summary of learning evaluation models https://elearningindustry.com/4-learning-evaluation-models-can-use   Contact Paul: paul-matthews.com (Personal Website) peoplealchemy.com (Company Website) Twitter @PeopleAlchemy LinkedIn linkedin.com/in/paulmatthews100   Download the new white paper from Learning Pool written by John Helmer – 'Experience: Theory, design and supporting technologies for an experience-based learning culture' https://learningpool.com/theory-design-and-supporting-technologies-for-an-experience-based-learning-culture/   Contact John Helmer Twitter: @johnhelmer LinkedIn: https://www.linkedin.com/in/johnhelmer/ Website: http://johnhelmerconsulting.com/