John talks to Tom Hickmore, award-winning Creative Director of video learning company Nice Media, about his newly released book Watch & Learn. The book aims to help learning professionals in designing, commissioning and producing effective video drama for learning. Tom has also produced a popular series of videos drawing particular lessons from hit movies and TV series such as Game of Thrones, Breaking Bad and the Bond franchise. But can video dramas for learning paid for by organizations ever aspire to comparable levels emotional intensity? ---------- 03:14 Who is Watch & Learn written for? 06:15 How can a learning video emulate movies & TV? 13:38 How adventurous are learning clients prepared to be? 18:02 Drama and storytelling 24:30 What formal constraints do learning videos have? 34:52 Do technicians and actors see corporate as just a meal ticket? 40:06 Is now a great moment for learning video? ---------- Tom's book: Watch & Learn: Designing, commissioning and producing effective video drama for learning. https://www.amazon.co.uk/Watch-Learn-Designing-commissioning-producing/dp/1739930002/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr= Contact Tom Twitter: @TomHickmore LinkedIn: https://www.linkedin.com/in/tomhickmore?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BNcva0yKPSzadWRV01aos5Q%3D%3D Nice Media: https://www.nicemedia.co.uk/ Contact John Helmer Twitter: @johnhelmer LinkedIn: https://www.linkedin.com/in/johnhelmer/ Website: http://johnhelmerconsulting.com/ Download the new white paper from Learning Pool written by John Helmer & Ben Betts – Suite Dreams: The Past, Present and Future of Learning Systems https://learningpool.com/suite-dreams/