The 'Jobs To Be Done' approach (or framework) encourages a focus on what your end-user is trying to achieve when they access a product, service or experience. As professor Theodore Levitt puts it: 'People don't want a quarter-inch drill, they want a quarter-inch hole'. John talks to Ger Driesen, Learning Innovation Leader at the learning system provider aNewSpring, about how it can be applied to learning. Could this make for a more learner-centred approach to learning design, or might it raise conflicts with the priorities of organizational development? And what is the role of AI under this framework?

• 0:00 - Intro
• 3:24 - Ger's journey in learning
• 6:36 - The jobs-to-be-done framework
• 8:57 - How it will affect learning
• 12:14 - Examples of how the framework specifics work
• 20:41 - How the framework plays in an organisation
• 22:29 - The impact on L&D professionals
• 24:03 - Does AI have a role in this?
• 26:27 - Where to follow Ger

Links

• An overview blog for JTBD for learning design: https://www.anewspring.com/the-jobs-to-be-done-approach/
• A 'why JTBD' blog: https://www.anewspring.com/improve-learning-design-jobs-to-be-done/

Follow Ger

• Linkedin: https://www.linkedin.com/in/gerdriesen/
• Twitter: @GerDriesen
• Ger's learning notes: https://www.anewspring.com/gers-learning-notes/
• Website (company): https://www.anewspring.com/

Contact John Helmer

• Twitter: @johnhelmer
• LinkedIn: https://www.linkedin.com/in/johnhelmer/
• Website: https://learninghackpodcast.com/
• Patreon: https://www.patreon.com/LearningHack