Library Marketing for Library Marketers

In this episode I'm super excited to talk with Cordelia Anderson, the author of Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions. I've taken her bio from her website to share here with you all:

She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits.

Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.

There are a few books Cordelia mentions during the interview and they are:

• Speed of Trust by Stephen M.R. Covey

• Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin

• Public Relations Strategies & Tactics

Here's the link to Seth Godin's blog!

Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at [email protected].

I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now).

Until next time!

Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.

By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.

This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In this episode, I welcome Meghan McCorkell to the podcast. She is the Chief of Marketing Communications and Strategy at the Enoch Pratt Free Library, a large library system in Baltimore. She has extensive professional experience in Journalism and storytelling, has won multiple John Cotton Dana Awards, and discusses the many events she and her team have run successful campaigns for! Meghan finds inspiration from other libraries rather than books, which I totally relate to. Thank you Meghan!

Curious about the JOhn Cotton Dana Awards? Check out the requirements for submission on EBSCO's website here: https://www.ebsco.com/about/scholarship-awards/john-cotton-dana

There is still time to register for the upcoming Library Marketing & Communications Conference, here: https://www.librarymarketingconference.org/

Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at [email protected].

I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now).

Until next time!

Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.

By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.

This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In our third episode, Author, Outreach Librarian, Accidental Marketer, Information Literacy Instructor, and international guest speaker, Mark Aaron Polger joins me to discuss his love of libraries, love of learning, researching, in addition to market research, helpful data sources, positioning, survey questions, content design and more!

Just a side note, I have been conducting these interviews using Zoom. My camera decided to shut off for the rest of our recording somewhere in the middle of our meeting, and it's noticeable to Mark, so we do talk about it briefly!

Mark is currently on sabbatical from his position as an Outreach Librarian at the College of Staten Island, and is completing his Ph.D. and writing another book at the same time!

Mark Aaron Polger's website: https://markaaronpolger.com/

Find Mark's books on Amazon here: https://amzn.to/3xLYXKS

Find Mark's professional publication, the Marketing Libraries Journal, here: https://journal.marketinglibraries.org/

There is still time to register for the upcoming 2022 Library Marketing & Communications Conference, here: https://www.librarymarketingconference.org/

Mark mentions these data sources in the podcast:

• ACS - American Community Survey - https://www.census.gov/programs-surveys/acs

• Nielsen Data - https://www.nielsen.com/

Have feedback for me? Have topics you'd like me to explore? Have suggestions on how to make my recordings sound better? Please send me questions, comments, constructive criticism, corrections, and anything else that comes to mind at [email protected].

I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now).

Until next time!

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Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.

By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.

This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In this episode, I interview Chris Boivin, Assistant Director of Community Relations and Marketing for the Jacksonville Library system, which has 21 locations serving a large population in Florida. Chris has spent over 7 years in this position, co-managing an exceptionally talented team, and learning a lot along the way. He shares his insight gained from running marketing campaigns, and how it's really not about what "you're" trying to get your patrons, cardholders, users, or customers (however your library labels your guests) to do, it's more about how to figure out what they like, send them that, and that is what conveys the value of your library. Chris also talks about responsive design, emails, the importance of clear CTAs (call to action), and notes that Donald Miller's book "Building a Storybrand" has had a large influence on his work.

Chris also mentions Angela Hursh's fantastic blog, Super Library Marketing, which can be read at: superlibrarymarketing.com.

Chris hosts, plans, and runs a monthly book club specifically for library marketing that meets on Facebook here: https://www.facebook.com/groups/librarymarketingbookclub/

His book club hosts the authors, does Q & A, and invites you to vote on the next book they will read. Chris' book club also has a website in which he posts past meeting recordings. Visit www.librarymarketingbookclub.org to browse and signup to receive emails.

Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at [email protected].

Until next time!

Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.

Hey everyone, thanks for joining me. This is my first episode and I stumble a bit but I'm hoping I will become a better speaker over time and there will be less "uh's" and "erms" to be distracted by.

Please send feedback, ideas, constructive criticism, and anything else that comes to mind to: [email protected]

Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.