“Social media is ultimately about being a part of the insider conversations that are happening in your niche among your dream customers every day online,” Dave Gerhardt, Founder Brand. The question is, could it be used in an even better way for your business? Is it the perfect place to advertise for B2B (over organic reach)? The ever-evolving “facebook for careers” offers more than meets the eye, per our latest guest Matt Weltz—marketing whiz, ad agency alum, and Performance Marketing Team Lead at Updater. Lead gen with LinkedIn? Yes, indeed—by building the right audience and using the right creative. Plus: You’ll hear more about Updater’s experiments with LI’s new Thought Leadership ads—and how you could make your B2B multifamily ads pack a (professional, obvi) punch.

Can you feel the dramatic tension? In our newest episode, marketing and theater take center stage, along with multifamily proptech specialist and spotlight-seeking theatre alum Justin Jones. What parts do storytelling, world-building, and character development play in your marketing? How can you achieve blockbuster success from your strategies? Join us as we learn from the twists and turns of theater to captivate your audience like never before.

Be a friend, make a friend. The emphasis on “family” in multifamily is key in our latest episode, where we look closely at the world of multifamily mentorship and community building. 

From inspiring journeys to smart strategies, we'll hear from Tara Samuels, as well as one of her successful mentor-mentee matches: Adrian Danila and AJ Ahmed. These three remarkable professionals are set to shape the future of the multifamily industry. Turning their passion for mentorship into a movement, forging lasting connections, and empowering others is just part of a days’ work. Tune in to snag valuable insights and advice around building the network you need to thrive in multifamily housing.

Follow AJ for DIY tips from your favorite maintenance technician. @Ajthetechnician on Instagram, YouTube, and TikTok. 

Where can personal PR take your multifamily career? Want to be considered an industry thought leader? Been aching for a byline? Answers to this and plenty of other pinpoint questions will be taken on by our guest Jessica Fiur, Editor-in-Chief of Multi-Housing News and Commercial Property Executive. Jessica has won numerous awards for her writing and has springboarded many businesses and careers (including my own) into the spotlight. But how do you get an editor to notice your work? Gather tips and tricks to elevate your own profile —and maybe land a few interviews yourself.

What is the future of multifamily revenue management? Marc Rutzen, CEO of HelloData.ai, joins us to share the industry's current landscape of revenue management, what the class action lawsuits could mean for existing tools, and why black box algorithms are a thing of the past. Marc lives and breathes multifamily data and has successfully sold an automated underwriting platform to Walker & Dunlop in 2019 for its data extraction capabilities. After the acquisition, he led Walker & Dunlop's data science, product, and customer success teams as SVP of Information Technology, before being promoted to Chief Product Officer in 2021.

Competition for proptech startups is fiercer than ever... and not the kind of fierce you'd see on Project Runway. In the last few years, real estate firms tightened their budgets and consolidated the number of proptech vendors. Not only that, venture firms are slower to fund proptech startups, wanting to see traction first. How do you make your proptech startup standout so you can land those initial customers and beyond? On this episode, we'll delve into the world of marketing for multifamily tech startups. We'll hear from Jen Tindle, who founded and exited a real estate data integration startup. A staggering 71% of her customers came from inbound. And we'll hear from yours truly! I'll share the marketing strategies I’ve learned along my way at Knock, Updater, and Revyse!. Whether you're building a proptech company or interested in marketing strategies, this episode is for you.

Dive into the heart of what makes employees tick and what ticks them off, as we unveil the results of Swift Bunny's 2024 Employee Engagement Risk Report. Be the first to discover the key factors that not only inspire loyalty and extend tenure among employees but also the leading irritants that drive them away. From well-known challenges like compensation and career progression to newly emerging risks that are setting the stage for 2024, this report is a goldmine of insights. Hear from Jen Piccotti, the CEO of Swift Bunny, and Kara Rice, the VP of Education, as they unpack the statistics and stories behind how actively listening to employee feedback can significantly boost retention rates. 

Download Swift Bunny’s 2024 Employee Risk Report

Get ready to up your multifamily conference game as we sit down with two true industry powerhouses and IRL besties, Allyson Mutch, who’s run events for Lease Labs, Knock, and Updater, and Jessica Fritz the Sr. Events Manager at Zumper. These experts have the insider secrets to supercharge your ROI at these high-stakes events, and they're here to spill the beans. From managing colossal booths to throwing unforgettable parties, from nailing pre-event marketing to post-show ROI tracking, they've got the playbook you need to take your brand to the next level in the world of multifamily conferences. Don't miss this exclusive conversation with the best in the business – your brand's success is about to reach new heights.

From elaborate stages to Easter Eggs years in advance, you have to admire Taylor Swift’s ability to create, plan, and execute elaborate stories and immerse her fans in her world. She’s built a brand and an empire and is now the 2nd highest-paid woman in music (after Ri-Ri). In this episode, we will learn how Taylor tells a story, and how you can use those skills for your strategic thinking. We’ll talk about how T-Swift is constantly innovating and reinventing herself. We’ll dig into how she curates her brand and provide tips for your property and personal brand. And we will talk about the importance of having goals and planning ahead.

From renting apartments from their own apartment to building a brokerage that has leased over 27,000 and is now developing a high-rise, Amy and Aaron Galvin of Luxury Living share practical strategies for scaling their operations and insights into building a niche within leasing. Their company has successfully completed 60+ lease-up campaigns throughout Chicago and shares best practices for marketing and leasing in a lease-up environment. The husband and wife team also offers a blueprint for balancing growth with sustainable business practices and strategies for working with your partner.

Learn more about Luxury Living Chicago: luxurychicagoapartments.com