What if you could peek inside the process of a top multifamily sales professional? Meet the expert behind some of the most successful B2B sales strategies in proptech: a seasoned leader with over two decades of experience transforming the art of selling into a science of success. His journey through key roles at companies like Rent.com and Knock CRM, culminating in his current position as Vice President of National Growth at Updater, showcases a track record of top revenue generation and innovative sales methodologies. This conversation with Lucas Bourgeois is invaluable for sales professionals aiming to elevate their skills, individuals considering a career in sales, and marketers seeking effective collaboration strategies with sales departments.

What if you could peek inside the process of a top multifamily sales professional? Meet the expert behind some of the most successful B2B sales strategies in proptech: a seasoned leader with over two decades of experience transforming the art of selling into a science of success. His journey through key roles at companies like Rent.com and Knock CRM, culminating in his current position as Vice President of National Growth at Updater, showcases a track record of top revenue generation and innovative sales methodologies. This conversation with Lucas Bourgeois is invaluable for sales professionals aiming to elevate their skills, individuals considering a career in sales, and marketers seeking effective collaboration strategies with sales departments.

Celebrate a remarkable milestone with Lisa Trosien as she approaches her 30th year in multifamily consulting. This episode will delve into Lisa's journey from her beginnings in multifamily to the inception and evolution of her own consulting business. We'll explore how her business has transformed over three decades, uncovering how Lisa keeps her strategies cutting-edge and relevant. Discover the changes and constants in the multifamily industry through Lisa's seasoned perspective, including the major turning points that have shaped our industry. We’ll discuss the impact of her significant LinkedIn following on her business and delve into the strategies behind building such an audience. Lisa also shares insights on maintaining a personal brand that continually meets audience expectations. This episode is a treasure trove of wisdom for anyone interested in the evolution of multifamily housing and the art of building a successful, enduring brand in the industry.

In a time when career setbacks can seem insurmountable, Dana Duckworth's story shines as a beacon of resilience and innovation. Join us for an inspiring conversation with Dana, the Founder of Speak Up Dana and host of The Hilariously Unemployed Podcast. With over 13 years of multifamily housing and people operations experience, Dana transformed her layoff into an opportunity to build a unique brand and a platform for sharing humorous layoff stories. We'll explore how she continues to maintain her brand, deliver for her audience, and her predictions for employment trends in 2024. This episode is a must-listen for anyone looking to find inspiration and actionable paths forward in the face of career challenges.

How do you turn new hires into cultural ambassadors from day one? This pivotal question lies at the heart of our next discussion on "Life After Leasing." We're diving into the art of onboarding for culture with Siobhan Park, a seasoned expert in multifamily marketing and SaaS training at Repli. Siobhan brings a wealth of knowledge on nurturing company culture through strategic onboarding. This episode will explore effective techniques to ensure your organizational values resonate with every new team member. Join us for a session with practical insights and tips to elevate your onboarding process and create a cohesive, value-driven work environment.

In a world where every voice counts, and every story has the power to inspire, Alycia Anderson stands out as a beacon of motivation and resilience. A TEDx speaker, disability advocate, and a trailblazer in Diversity, Equity, Inclusion & Accessibility, Alycia's journey is not just a narrative; it's a testament to the power of embracing one's unique path. In this episode, we speak with Alycia, whose life echoes the ethos of turning obstacles into opportunities. From breaking ground as the first waitress in a wheelchair to her successful career in proptech turned full-time motivational speaker, Alycia's story is a masterclass in crafting a narrative that resonates and empowers. In this episode, we delve into the art of storytelling, the transitions from a corporate job to a full-time speaker, and the nuances of inspiring through words. Whether you're seeking to hone your public speaking skills or looking for that spark to kickstart your journey, Alycia's insights offer a blueprint for harnessing the power of your own story to inspire change and ignite possibilities.

In a professional landscape where advocating for oneself can be as challenging as it is crucial, Marnie Knight stands as a guiding force for women empowerment. As the CEO and Founder of Devvlo, Marnie has dedicated her career to helping women create their success stories. In this episode of "Life After Leasing," we delve into the art of self-advocacy and showcasing value in the workplace. Marnie, with her rich background from acting to economics and entrepreneurship, offers a unique perspective on building leverage and being seen as an expert. We'll explore the realities women face in the workplace, from navigating layoffs to understanding the delicate balance between gratitude and knowing one's worth. Marnie's insights are particularly timely, addressing the challenges and opportunities in today's shifting economy and how women can thrive amidst them. If you're seeking to enhance your career, assert your value, and navigate professional challenges with confidence, this conversation with Marnie Knight is an essential listen.

With a TikTok following of over 300k, John Gonzalez, the VP of Marketing at ITEX Group, has mastered the art of engaging audiences through short-form videos. In this episode, we'll explore the secrets behind creating compelling TikTok content that resonates with diverse viewers. John will share real-life examples of apartments thriving on TikTok and insights from other industries that are leveraging this platform effectively. We'll also delve into his journey of building a massive TikTok audience and discuss the ROI multifamily operators can expect from investing in this channel. Whether you're a TikTok novice or a seasoned creator, this episode is packed with actionable tips and inspiring stories to help you elevate your social media game.

In an era where one-size-fits-all no longer cuts it, how do you craft a corporate brand that resonates with everyone? From the renter searching for their next home, to dedicated employees, and discerning property owners, your brand message must strike a chord with all. Join us on "Life After Leasing" with Tina Miserendino, the Vice President of Marketing and Communications at Avenue5, who's championed dynamic marketing overhauls. Dive deep into the art and strategy of creating a brand for a B2E – Business to Everyone – audience. With the intricate dance of identifying unique company differentiators and developing impactful messaging, Tina shares insights to build brand loyalty and authenticity across diverse customer segments. If you're aiming for a brand that truly speaks to every facet of your business, this episode is your playbook.

Join us for a candid chat with Erica Byrum about the shifts in influencer marketing, especially in the TikTok era. As the influencer marketing world is buzzing, we're also seeing the rise of the creator economy. So, what's the difference, and where are things heading? Erica, with her hands-on experience in the space, will break it all down. We'll tackle how the pandemic changed the game, the increasing push for authenticity, and what this all means for businesses. If you're looking to get a grip on the real deal with influencers and creators, this episode is for you.