Ever thought about joining the dark side? In this episode, we’ll explore the transition from multifamily operator to vendor with Jen Chestnutt, Senior Director of Demand Gen at RealPage. In this episode, multifamily professionals curious about making the leap to the vendor side will glean insights into B2B marketing, tech company culture, and the translation of skills between sectors. Join us as Jen shares invaluable advice on positioning oneself in the prop-tech realm, from leveraging networks to optimizing resumes. For those pondering a shift from operator to vendor, this conversation promises actionable wisdom to guide your next steps.

In this episode, we delve deep into the profound relationship between individual growth and community involvement. Our guest, Adalyia Parker, showcases the transformative power of being deeply rooted in both her local community and professional spheres, like the Apartment Association of Greater Memphis, #NAAGives,  RPM Careers, and Melanin in Multifamily. Discover the reciprocity of impact: how active participation can elevate a community and, in turn, how that same community can inspire, challenge, and nurture an individual's growth.

Building a brand isn't just about design and messaging; it's about embedding the essence of a location's culture, history, attractions, and vibe. From identifying neighborhood hotspots and historic sites to understanding the benefits of cross-promotion with local businesses, Stacey Feeney, Founder of Zipcode Creative, shares the importance of location in apartment branding. Drawing insights from her recent curated day in Deep Ellum, she will also illustrate how a location's unique attributes can be seamlessly integrated into brand messaging, making it more genuine, relatable, and influential.

On this episode, we sit down with Jessica Fern-Kirkland, who journeyed from a leasing agent to the president of a prominent property management company and is now a sought-after multifamily leadership consultant. Dive into a conversation about the shifts in the multifamily industry, as we challenge the worth of traditional 'street cred' in our digital age. Discover what today's job qualifications really look like, the essential modern skills for industry success, and the evolving standards of work ethics. Plus, Jessica reveals the unique support that today's entry-level employees require and guides us on how to smoothly transition from age-old practices to contemporary multifamily strategies. 

One year after the final episode of Sydney's previous show, Renter Obsessed, she's joined by the original cast of characters from the inaugural episode to launch Life After Leasing. They discuss their own Life After Leasing career paths and give you a preview of what to expect when you join the Life After Leasing community. Are you a multifamily lifer?