At IKEA, we are guided by our vision to create a better everyday life for the many people and their pets. We believe that creating a better life starts with a better life at home. 

Each year IKEA launches its Life at Home Report; it’s the longest running and biggest study of life at home across 30 different countries. This year the report found that Privacy is lacking in our lives, which has a big impact on our general wellbeing. Privacy is one of the most important emotional needs at home, however it is also one that Australians feel they don’t get enough of.   

Pets can get stressed too, especially when they are on their own and missing their parents. help your fur child relax and enjoy their privacy and life at home while you’re out, play these soothing sounds of a day in the life of Mr Chuck, a bubbly Adelaidean dash hound. 

Learn more about Mr Chuck’s involvement with the IKEA Mindsets campaign here: www.IKEA.com.au/MINDSETS. 

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