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Want to make better offers?
Learn from your mistakes.
Or, better yet, learn from mine.
I've launched at least 30 offers over the last four years, and... some went better than others.
But, each time I made a mistake, I wrote it down and created a checklist for myself.
Today, I am sharing this *updated-and-improved* checklist with you.
In spring of this year, Google and Yahoo made significant changes to how they decide which emails to pass on to the recipients' inbox, spam folder, and even which emails to just delete.
Yep, if you get this wrong, many email service providers will straight up delete your email without letting the sender or the recipient know what they did.
Listen now or download the free report.
Back in 2021, Apple introduced a change to how they process every email in Apple Mail.
To improve security and performance, they preload (aka open) the data from every email.
After September 2021, your open rates are inflated. Every email sent to someone who uses Apple Mail counts as an open (even though they may or may not have actually read it).
I have a client who saw her open rates double in 1 month.
But!
All is not lost.
In September 2023, an updated version of iOS made a major change to which new podcast episodes will be downloaded.
Short story? Downloads dropped a ton (more drastically for established podcasters) across the board.
This episode is about what to do in that case and the next time something goes wrong.
I first implemented a dashboard for a client 4 years ago.
I included all the important metrics I could think of. There were about 30, and it took me 1.5 hours to populate it every month.
I wanted to keep track of everything that could possibly affect revenue. When revenue went up or down, I would be able to look at the rest of the business, see what moved and *boom* that would be my answer.
4 years later, I have narrowed those 30 metrics down to 8.
I've included them in a free dashboard that you can download.
I can now get all the data in 15 minutes, and I can still see the primary metrics in this client's business that usually result in changes in revenue.
Download it. Fill it out for your business. Add or subtract metrics as needed.
Feel in control.
Listen now to feel in control of your coaching business.
Most life coaches don't naturally want to create content.
They want to get their certification and have clients show up at their door.
But, learning how to WANT to create the content that will attract your ideal clients is the name of the game.
It usually comes down to feeling more genuine and authentic when you market so that you WANT to market your business.
I want you to be so EXCITED to talk about your business that you feel COMPELLED to create content.
THEN, you have everything you need to build your business and build in the flexibility to also live your life.
After learning (making mistakes) through many (25+) launches...
I've found the most likely things to go wrong during a launch.
Each time I made a mistake, I wrote it down and created a checklist for myself.
Today, I am sharing this checklist with you.
It's for launches of all sizes.
It's short as it only contains reminders from things that have gone wrong. It's not a step by-step guide.
Feel free to add to it to make it your own.
Download it here.
My goal is to make your next launch bring in even more revenue and for you to help even more people.
Sound good?
As usual, I did the research so you don't have to.
If you've ever tried to figure out which web hosting service to use, maybe you noticed...
They're all so dang similar!
Similar features, pricing, customer support.
You didn't imagine it. Your research was accurate.
You just have to pick one of the big names, and you'll be great.
Then, follow the 3 step process I teach you in this week's podcast episode...
Want to know exactly how I...
All in 3 hours?
Listen now.
How is growing a coaching business just like traveling with young kids?
You have to learn how to do hard things.
Listen to learn how and move faster in your business than you ever have before.
From the publisher's feed
As a business coach and provider of all the online business services you may need, I've created this podcast to be your one-stop-shop to building and growing your life coaching business!