Life Coach Launchpad

For one of my clients, I launched her first group coaching program with...

1) A sales page

2) A Paypal buy now button

3) Email sending capability

4) A zoom link to meet on

That's it! 

Her first launch brought in $40k, and her clients had a transformational experience.

You've probably either heard it or thought it before.

Facebook and Instagram ads are too expensive.

But, here's the right question to be asking.

Compared to what?

If you could make $20 on average for every new person on your email list for every $10 you put into ads...

How much would you put into your ads?

The answer?

ALL the money.

But, the thing is that you have to know how to measure the effectiveness of your ads.

Listen to learn how to measure how successful your Facebook ads are.

I created a free diagram to show where your ads fit into the overall process of signing a new client.

Download the free diagram at bjbutler.com/25.

I've been told I'm like a business therapist.

But, that role is really just one of the countless ways that I help my clients.

In the end, I guide my life coaches through a process that delivers them a thriving coaching business.

I do this through coaching or done for your services.

Listen in to all that entails.

Every life coach has been at the early stage of their coaching business:

1) You are eager to improve your coaching skills, but...

2) To get coaching clients, you need to start marketing, create sales pages, learn tech automations, and so on.

When you are developing coaching skills (a super vulnerable situation)

AND

Learning business building tactics (also very uncomfortable)...

It is completely unsurprising that it feels hard...

Some business coaches intentionally make getting coaching clients sound hard so that you buy what they are selling.

Or, have you ever felt overwhelmed because of all the conflicting advice on the internet about how to get clients?

It doesn't have to be that way.

Getting coaching clients does not have to be hard.

It comes down to this one cornerstone practice.

Tell people you are a life coach and how to take the next step with you.

If you are not doing this, then any other activity you do in your business will have little effect.

If you start to feel like getting more (or your first) client feels totally out of reach...

Come back to this one activity.

Getting clients is simple.

Curious how the eclipse confirmed my belief in B minus work?

The day after coming home late from seeing the eclipse, I went for a run.

I was totally drained, wasn't feeling it. But, I kept going.

I looked at my watch and my pace was at 9:30 min/mile, which is about a full minute faster than my usual slow running pace.

Even though that day I was just showing up, wasn't pushing hard...

I was still making steady and marked improvements in my results.

The advantages of B minus work show up everywhere, and it's even more powerful when it comes to getting more clients and making money as a life coach.

So many life coaches find a never ending supply of reasons not to tell people they are a life coach and offer their coaching.

Today's tool, The Projector, stops the excuses.

You have to understand the pain points and challenges that your ideal client is experiencing...

As well as the hopes and dreams that they want to achieve by overcoming their obstacles.

In short, it's the transformation that you guide people through.

An easy way to create any type of content or sales page is to project their before and after into everything you write.

It's easy for you to talk about because you know it so well, and it is an extremely compelling way for your ideal client to know that you get them.

It makes you magnetic.

When my client decided she was ready to add group coaching, I helped her develop a strategy where...

She got paid $40k to build her program!

Then, she made another $40k launching it for the first time!

Her annual profit tripled to $350k that year.

It was interesting that the plan we put in place actually increased the demand for her individual coaching as well.

Sound good? Listen in.

Has someone ever walked you through creating an ad experiment?

Do you know how to make changes to your ad that continue decreasing your $/subscriber?

Did you know that paid ads are for more than just getting subscribers, leads and sales?

Are you curious what goes into your first ad?

What's REALLY fun is finally creating ads that make more money than they cost you.

Any coach can learn how to do it.

When I got to this part of the consultation, my potential client's eyes widened, smile got so big, and she leaned as far forward as possible without falling over.

I told her the story of how I helped another client start her group coaching program featuring an online training portal... and how she got paid to do it!

I explained her business dreams to her even better than she could.

She was hooked.

This episode is about copywriting, but it affects every area of your coaching business.