Life in Digital

*Trigger warning - traumatic birth*

Nothing can prepare you for a difficult birth and our next Life in Digital podcast guest, Natalie Dawson, Strategic Agency Sales Director at The Ozone Project, shared the trauma she experienced giving birth to her beautiful son, who was born with William’s Syndrome, and her journey back to work where she continues to grow and the lessons she is bringing now she is approaching her second maternity leave…

Natalie Dawson: www.linkedin.com/in/natalie-dawson

The Ozone Project: www.ozoneproject.com

Resources mentioned: 

https://pregnantthenscrewed.com/

https://comebackcommunity.co.uk/comeback-coach/

Donate here: https://www.justgiving.com/fundraising/liam-dawson

Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally

www.spheredigitalrecruitment.com

49% of consumers today who depend on influencer recommendations to make purchasing decisions.

“The future is so wide open for partnerships… the more success brands have, the easier it’s going to be for other brands…”

Our next guest of the Life in Digital Podcast: The US Edition is Todd Crawford, VP of Strategic Initiatives and Co-Founder of impact.com to discuss the partnership economy, micro-influencers and the future of advertising. 

To find out more about impact.com, please visit their website: impact.com

The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter. 

Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally

www.spheredigitalrecruitment.com

Our Life in Digital Podcast has gone Stateside! Hear from our VP, North America, Dan Bolter as he hosts leaders from the digital space. New Episodes every month - subscribe to be the first to hear. 

Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally

www.spheredigitalrecruitment.com

“Everyone chases engagement…that space is very crowded – why not look at disengagement?”

On this week’s episode of the Life in Digital podcast, Ed spoke with Jahanzeb Alvi, Growth Director at Exit Bee to discuss consumer journeys, micro-moments and how Exit Bee uses this information to make valuable decisions and target consumers effectively when they are disengaged.

As a start-up, Exit Bee have a lot of room to grow! They’re working on an exciting programmatic road map meaning soon they’ll be able to start programmatically. They are also always continually looking at audience infinities, journeys, and how users behave and engage, figuring out these audiences in a private, respectful way to deliver better experiences whether they’re onsite or ads.

To find out more about Exit Bee, visit their website: https://www.exitbee.com/.

Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally

www.spheredigitalrecruitment.com

On this week’s episode of the Life in Digital Podcast, Ed Steer is joined by Ben Dimond, Head of EMEA at Playground xyz to discuss the attention we pay to adverts, how this can be tracked, and, more importantly optimised for brands and advertisers.

Ben shares the importance of attention rate on adverts in driving sales, and how this can be optimised. Playground xyz recently released a piece of research titled, 'The White Paper' which discusses this further.

To find out more about Playground xyz, visit their website: https://playground.xyz/.

Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally

www.spheredigitalrecruitment.com

Advertising is “becoming people focused and humanised” as we move towards values led partnerships. Our next guest of the Life in Digital Podcast is Didrik Svendsen, CEO & Co-Founder of Tailify, who are shaping the world of influencer marketing, powered by science.

Didrik shares how in only a few years, influencers will account for the largest job role globally and what that means for the future of brands.

We jumped straight into this episode so no introduction from Ed as the guys were busy talking about the results of the Tailify values test…

References:

Values-test

To find out more about Tailify, please visit their website: www.tailify.com

Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally

www.spheredigitalrecruitment.com

“We’re seeing unparalleled growth” in the rise of programmatic and Out-of-Home. In our latest episode of the Life in Digital Podcast, we are joined by Dom Kozak, Head of Programmatic at JCDecaux, recent winner of the 2022 'Ad Tech Hero' award at New Digital Age’s ‘NDA  Heroes Awards’.

Ed and Dom talk about the importance of relevance and how the future of seeing OOH ads in real time, is right around the corner. We delve into digitisation and how programmatic is playing a vital role in JCDecaux and the wider OOH space.

References:

To find out more about JCDecaux, please visit their website: www.jcdecaux.co.uk

Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally

www.spheredigitalrecruitment.com

This week Ed is joined by Peter Wallace, SVP of Sales from GumGum to uncover how digital advertising technology is evolving and where the growth areas are for the industry in the years’ ahead.

Peter goes into detail of how the combination of using creativity and contextualisation in advertising can add value and reach the targeted audiences without needing the use of cookies.

He shares how attention and attribution will evolve and become more significant over the next 12 months.

To find out more about GumGum, please visit their website: www.gumgum.com

Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally

www.spheredigitalrecruitment.com

During a time where the Ad Tech industry has been disrupted due to cookies being banished in Europe and new legislations strengthening the protection of consumer data.

It has ultimately forced brands and publishers to explore new ways of making use of their data sets without compromising consumer data privacy.

James Prudhomme, CRO at Optable joins Ed on this week’s episode of our Life in Digital Podcast. James goes into detail about the emergence of data clean rooms in the Ad Tech industry and how this platform creates a secure and compliant space for companies who are tackling the loss of third-party cookies.

To find out more about Optable, please visit their website: www.optable.co/

Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally

www.spheredigitalrecruitment.com

“Almost 60 per cent of women regularly experience microaggressions at work”.

To kick off 2022, we have a special bonus episode with Karen Carter, COO at Bloom. Bloom is a professional network for women in communications that champion women in all stages of their careers. 

Ed and Karen go into depth on how industries can tackle unconscious gender biases, barriers women face to equality and shining light on the overall challenges women encounter in the workplace. 

To find out more about Bloom, please visit this website: www.bloomnetwork.uk

Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally

www.spheredigitalrecruitment.com