Life in Digital

As the talent landscape evolves, inclusive recruitment is becoming a top priority for companies looking to create diverse and inclusive work environments. In this episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Cynthia Gomez and Jennifer Nickrenz, Global Senior Talent Parters at Taboola, to discuss the strategies and best practices for attracting and retaining top talent in a competitive market.

"It's crucial to build a culture of internal mobility and promote a healthy work-life balance to prevent burnout and attrition."

Taboola: www.taboola.com

The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.

Sphere Digital is a specialist in placing marketing, sales, analytics, product, and creative talent globally.

Catch up on all previous episodes via our new website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/

www.spheredigitalrecruitment.com

As attention metrics revolutionize the advertising landscape, industry professionals must adapt their strategies to effectively capture and measure ad success. With ad performance relying more on the attention garnered than mere impressions, it's time to explore the power of attention in the digital advertising world.

We're back with a thought-provoking episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Mike Follett, MD of Lumen, a leading attention technology company, to discuss the future of digital advertising and the significance of harnessing attention metrics for optimized ad campaigns in a cluttered online environment.

“It’s essential to shift our focus from counting impressions to truly capturing attention.”

Mike's profile: www.linkedin.com/in/mike-follett

The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.

Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally

Catch up on all previous episodes via our new website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/

www.spheredigitalrecruitment.com

Female-founded teams perform 63% better than male-founded teams and generate 35% higher return on investment for VC investors. Despite these impressive numbers, female founders only receive 2% of the investment capital available from Angels and VCs, making the need for more support and investment in women-led businesses crucial...

Our latest episode of the Life in Digital Podcast is a must-listen for anyone interested in the challenges that female entrepreneurs still face in today's world. We sit down with Jo Eckersley, the founder of Bubbl Tech, a mobile marketing technology company, to discuss her journey and the struggles of female founders. 

We also delve into the role of mentorship and networking in supporting female entrepreneurs, stressing the importance of honest conversations about mental health challenges and the need for successful female founders to mentor others coming up through the ranks. Don't miss this inspiring episode as we celebrate International Women's Day on March 8th.

Jo's profile: www.linkedin.com/in/joeckersley

Bubl: https://bubbl.tech/

Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally

Catch up on all previous episodes via our new website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/

www.spheredigitalrecruitment.com

Looking for insights on how to make recruitment and hiring more accessible and inclusive for everyone? 

In the second episode of our  'Leading with Inclusion' series on the Life in Digital podcast we're joined by the brilliant Jennie Child, Founder of Balance, to talk about inclusive hiring for neurodivergent talent.

Jennie shares what hidden barriers and unintentional biases can exist within the hiring process. How "culture fit" in the creative and media industries can lead to homogeneity and exclusion.

Jennie also emphasises the importance of making adjustments and accommodations for candidates during the hiring process and recognises the challenges that neurodivergent individuals may face in getting accurately diagnosed with conditions like autism.

This episode offers valuable insights into how we can create a more inclusive and accessible hiring process for all individuals. 

Jennie Child: www.linkedin.com/in/jenniechild

Balance: balanceandinclusion.com

The Inclusive Hiring Digest: balanceandinclusion.com/inclusivehiringdigestnewsletter

Ellie Middleton (Founder of the unmasked): www.linkedin.com/in/elliemidds

Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally

www.spheredigitalrecruitment.com

Welcome to 'Leading with Inclusion', a new series on the Life in digital podcast that provides tangible tools and insights for diversity, inclusion and equity in the digital sector.

In this series, we will be talking to industry leaders, experts and advocates who are driving change within their organizations and pushing for a more inclusive digital landscape.

Our podcast started in the midst of the Black Lives Matter movement and DEI is something we want to keep front of mind for our listeners.

We're kicking off with Naren Patel, trustee of NABS and Founder of Media For All [MEFA].

MEFA came about after Naren discovered that despite over 200,000 Londoners working in media, less than 10% of the workforce is non-white, and less than 4% hold positions in c-suite groups.

What started as a speed mentoring session where all the industry leaders were people of colour, quickly turned into the network MEFA, representing and supporting hundreds of Black, Asian and other Ethnic talent in the media industry.

Naren Patel: https://www.linkedin.com/in/naren-patel/

MEFA: https://www.mediaforall.org.uk/

Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally

www.spheredigitalrecruitment.com

With third party data tracking on the decline, contextual targeting is on the rise. According to Statista, between 2020 and 2027, contextual advertising spending is expected to grow 13.3 percent annually.

Kicking of 2023 with a brand new episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Erin McCallion, Chief Marketing Officer at GumGum, to discuss the trajectory of her marketing career and the importance of finding contextual opportunities with a cookie-less future fast approaching…

“It’s happening and it’s important that brands and agencies are making these pivots.”

Erin's profile: www.linkedin.com/in/erinkmccallion

GumGum: gumgum.com

The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.

Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally

Catch up on all previous episodes via our new website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/

www.spheredigitalrecruitment.com

In 2024, the number of people watching Connected TV will surpass the number of paying TV viewers, this presents a huge opportunity for the industry as spend of advertising is predicted to grow by 27.2% in 2023, up to $27 billion in the US. With predictions of double-digit growth through to 2026.

“We’re at a critical junction where media companies are realizing, they need to do more…”

On this week’s episode of the Life in Digital Podcast: The US Edition, Dan and Joe Lospalluto, US Country Manager for ShowHeroes, discuss the creativity within CTV and how ShowHeroes can help Media and Publisher clients monetize this.

Joseph Lospalluto: www.linkedin.com/in/josephlospalluto

To find out more about ShowHeroes, please visit their website: https://showheroes-group.com/

The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.

Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally

Catch up on all previous episodes via our new website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/

www.spheredigitalrecruitment.com

“There are so many new creative formats emerging to get customers to interact, whether this includes QR codes or voice commands – there’s been a big surge within the CTV space.”

On this week’s episode of the Life in Digital Podcast, Ed spoke with Sarah Lewis, Global Director of CTV, and Steve Filler, UK Country Manager, at ShowHeroes, to discuss the future of CTV within the Media and Publishing industry across the UK and Europe.

Stay tuned as we will be releasing a special episode for the US markets in the coming weeks.

To find out more about ShowHeroes, visit their website here: https://showheroes.com/

Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally

www.spheredigitalrecruitment.com

“This is how brands can look at their own success, they don’t care so much about clicks, they care if they are occupying the space in your brain that leads you towards them when you need them”...

This week on Life in Digital Podcast: The US Edition we hear from Tom Jenen, Chief Revenue Officer at Brand Metrics, for his second appearance on the podcast. Tom and Dan discuss brand lift, long-term growth and driving sales across the US and globally. 

Tom Jenen: www.linkedin.com/in/jenen

To find out more about Brand Metrics, please visit their website: www.brandmetrics.com

The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.

Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally

www.spheredigitalrecruitment.com

“First-party data is everything in the future, that’s the first thing that broth brands and publishers need to understand”

Our next guest of the Life in Digital Podcast: The US Edition is James Prudhomme, Chief Revenue Officer at Optable, to discuss all things about first-party data, data clean rooms, and how the US is adopting these practices.

James Prudhomme: www.linkedin.com/in/jamesprudhomme

To find out more about Optable, please visit their website: www.optable.co

The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.

Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally

www.spheredigitalrecruitment.com