Life in Digital

Out of some $400 Billion of online ads, as many as 40% or approximately $160 Billion worth are seen by bots and not humans. That’s $160 billion of wasted advertising spend by brands!

Our latest guest on this week’s episode of the Life in Digital Podcast is Justin Wenczka, CRO at Verasity. Verasity has a US patent to its Proof of View technology that detects and eliminates ad fraud and only records, on the blockchain, genuine human views of ads and video content.

To find out more about Verasity’s mission is to significantly increase engagement and advertising revenues for video publishers on any video platform, please visit their website: https://www.verasity.io

Sphere Digital are specialists in placing marketing, sales, analytics, product & creative talent globally

www.spheredigitalrecruitment.com

Our latest guest on this week’s episode of the Life in Digital Podcast, Yaroslav Kholod, Head of Programmatic at Admixer, brings insight into how the ad tech industry in Eastern Europe (CIS) has adapted to standardising their practices.

Yaroslav talks about how important it is to have relations with publishers and advertisers when going global and how the SaaS DSP product is helping companies who are looking for a barrier-free entry into the programmatic world. CTV remains a vulnerable ecosystem with plenty more standardisation to take place.

Find out more about Admixer and their personal approach to help businesses turn programmatic advertising into a scalable revenue channel by visiting their website: https://admixer.com/

www.spheredigitalrecruitment.com

Our latest guest on this week’s episode of the Life in Digital podcast, Nick Pinks, CEO and Founder of Covatic goes into depth on how personalisation can still be formed whilst prioritising consumer privacy.

In this episode, Ed hears from Nick about the work Covatic are doing to tackle the industry shift by combining privacy and personalisation to create the perfect solution, discussing how the industry is making reparations from the impact of Covid, and insight into the future of the Ad Tech industry.

Covatic: covatic.com

Nick Pinks: www.linkedin.com/in/nicholas-pinks/

Sphere Digital are specialists in placing marketing, sales, analytics, product

www.spheredigitalrecruitment.com

The amount of pirate websites and apps is on the rise and it’s now easier than ever to find and consume content via channels that are engaged in IP crime.

It’s estimated that the top pirate web domains earn around $7 million in ad revenue annually.

In this week’s episode of the Life in Digital Podcast, Ed chats with Peter Szyszko, CEO and Founder of White Bullet, a software company which sits at the intersection of content protection and brand safety.

Whether you work for a brand, publisher, agency or have any involvement with the world of online advertising, this week’s episode promises to provide you with some interesting insight into the murky world of digital piracy, and what companies need to do to protect their IP and ensure their brand is safe online.

Peter Szyszko: www.linkedin.com/in/peterszyszko

White Bullet: www.white-bullet.com

Sphere Digital are specialists in placing marketing, sales, analytics, product ​& creative ​talent globally

www.spheredigitalrecruitment.com

Diversity, inclusion, equality… it’s fast making its way to the top of the agenda for most businesses.

However, more is still needed to be done to move the topics away from simply a box ticking exercise to one which drive positive change and involves everyone at every level across an organisation.

In this week’s episode of the Life in Digital Podcast, Amy spoke with the incredible Jasmine Dotiwala.

For those unfamiliar with Jasmine’s experience, she’s currently part of Netflix’s UK Editorial and Publishing team and has built an enviable career in the world of TV and media, holding positions with Viacom, the BBC, ITV, Channel 4 and Sky.

Alongside these roles, in her roles as Head of Youth Engagement, Head of New Talent and now advisor at Media Trust, Jasmine has been instrumental in creating new pathways for talent from all backgrounds to get into the media and creative industries.

Jasmine Dotiwala: www.linkedin.com/in/jasminedotiwala

Media Trust: mediatrust.org

In this week’s episode of the Life in Digital Podcast, Ed caught up with Matthew Newcomb, CEO of Inskin Media, the global leader in delivering unmissable and unforgettable digital advertising campaigns for brands.

Throughout this episode, Matthew talks to Ed about how Inskin’s platform generates greater attention online for their clients, the role of creativity in effective brand campaigns and driving sales, as well as the future of advertising experience online for consumers.

Matthew Newcomb: www.linkedin.com/in/matthewnewcomb/

Inskin Media: www.inskinmedia.com/

For anyone looking to grow their teams in the coming months and create a hiring process that centers around focusing on the right values and behaviours then this episode isn’t one to be missed.

Amy speaks to Kitty Day, Head of Talent at A Million Ads, the personalisation experts who help their clients harness data to create personalised advertising with more context and relevance to better connect with people.

Kitty shares her experiences of how to create a culture that’s transparent, inclusive and fun, as well as why A Million Ads concentrate on hiring for culture-add rather than culture-fit.

For more information on A Million Ads and how they’re helping their clients leverage the power of proper personalisation to drive their campaigns and create more powerful engagement, make sure to visit their website: https://www.amillionads.com/

Kitty Day: https://www.linkedin.com/in/kitty-day-ba7739b0/

Effectively measuring brand lift, disruption to and by publishers in recent years, the need to deliver the right content to engaged audiences – the list of topics dominating the industry is a diverse one.

In our latest episode, Ed’s joined by industry heavyweight Tom Jenen who’s currently working as Brand Metrics’ Chief Revenue Officer, but who’s also an experienced advisor and Director for a multitude of technology and media businesses globally.

We’re lucky enough to have Tom breakdown his 20+ years in the industry, as he covers the journey which has taken him to his current role, and the work he and the Brand Metric team are doing.

Tom Jenen - www.linkedin.com/in/jenen/

Brand Metrics - www.brandmetrics.com/

WomenPresent - www.linkedin.com/company/womenpresent

Creating a diverse, equal, and inclusive company, it’s been a topic on many companies’ agendas for a while now.

But where do you start, what journey do you need to go on and what organisational changes do you need to make to drive a culture shift and bring D&I to the forefront?

This week, Amy’s joined by Akama Davies, Director of Global Solutions & Innovation at Xaxis and Co-Founder of We are Stripes, a DEI consultancy whose mission is to address the ethnic imbalance in the creative and advertising sectors.

In one of our most relevant discussions to date, Akama talks Amy through the work the team at We are Stripes are doing to support companies in their quest to address their approach to delivering robust, genuine D&I talent strategies.

The pair also discuss the media and wider societal impacts surrounding race and the Black Lives Matter movement have had on D&I, as well as how us as individuals can drive change and create positive actions within the workplace.

For anyone seeking to address their D&I policies in 2021, the actionable takeaways Akama shares throughout the discussion are not to be missed.

Akama Davies: www.linkedin.com/in/akama-davies-84537015/

We are Stipes: www.wearestripes.org.uk/

Xaxis: www.xaxis.com/

As the wants and needs of the consumer change, the role of conversational advertising allows for better engagement, two-way conversations and ultimately puts the user experience front and centre.

On this week’s episode of the Life in Digital Podcast, Ed’s joined by Steffen Svartberg, Founder and CEO of Cavai, a conversational advertising platform which allows for more captive and valuable ad experiences on display, mobile and video.

For more information on Cavai and the work they’re doing to help brands build their reputation and engagement with consumers through conversational advertising, take a look at their website: https://cavai.com/

Steffen Svartberg: https://www.linkedin.com/in/steffensvartberg/