Life in Digital

Advertising is a $5 billion industry and the average attention span is 5 seconds… so how do you compete?

This week we're joined by Ben Williams, founder and managing director or Kiln. Kiln is a growth agency, working with founders in the media-tech space with a focus on strategy, business development and product.

In 2019, Kiln supported the founders they work with to raise over 2.5 million dollars in funding.

In this episode, we dived into how successful companies get started, innovation and hyper-growth in the media tech space

Ben has over 20-years’ product and business development experience across the media, entertainment and technology industries. He is passionate about driving innovation, and has held senior positions at Apple, InMobi and Channel 4.

Links: 

Kiln: https://www.linkedin.com/company/wearekiln/

Ben Williams: https://www.linkedin.com/in/benjwilliams/

Audio mob: https://audiomob.io/ 

Christian Facey: https://www.linkedin.com/in/christian-facey/   

Wilfrid Obeng: https://www.linkedin.com/in/wilfridobeng/ 

Fabrik: https://fabrik.io/

Giants technology: https://www.giantstechnology.com/

Matter innovation: https://matterinnovation.com/

Growth lab: https://www.growth-lab.co/

The Captain Class: https://www.amazon.co.uk/Captain-Class-Hidden-Behind-Greatest/dp/1785030280

Advisors of Kiln:

Cat Agostino: https://www.linkedin.com/in/cat-agostinho-227a053/

Andy Chilcott: https://www.linkedin.com/in/andychilcott/

Simon Huntley: https://www.linkedin.com/in/simonhuntley/

Darren Thompson: https://www.linkedin.com/in/darren-thompson-b6052318/

Jay Richards: https://www.linkedin.com/in/jaykrichards/

Other mentions:

Dion Price  - https://www.linkedin.com/in/dionprice/

Adam Patterson - https://www.linkedin.com/in/adampattison/

This week on Life in Digital, we're joined by Lisa Targett, UK General Manager at Tribe.

We focused in on the rise of influencer marketing and the need for purpose to be built into brand and creator campaigns.

Lisa also shared the ways in which the team at Tribe has been able to stay connected, albeit across multiple time zones and whilst still working remotely.

Links

Lisa Targett: https://www.linkedin.com/in/lisatargett/

TRIBE: https://www.tribegroup.co/

Marketers in Pyjamas: https://www.tribegroup.co/marketers-in-pyjamas

Today on Life in Digital I’m speaking to the experts in Gen-Z on why brands should take notice of this audience that hold 4.4 trillion in spending power.   

Imagen, one this year’s Techround100 finalists and its founders Jay Richards and Cat Agostinho.

Imagen Co-founder and CEO, Jay Richards is the 5th of 6 children from migrant parents. From a rebellious start while at school to now the Founder of Imagen and a Forbes 30under30 entrepreneur, he credits his Business Studies teacher at school for guiding his sense of entrepreneurship in the right direction at the right time and now aims to provide opportunities for Gen Z to shape their future.

Cat Agostinho is Co-founder and COO of Imagen. Cat has been a supporter and promoter of talent throughout her career and also founded dawn in 2009 - a community dedicated to inspiring and developing women’s careers both personally & professionally. Cat was listed as an IPA Women of Tomorrow Finalist 2018 and a contributing member to the Conscious Advertising Network (CAN). 

Together we dived into the world of Gen Z, tackling everything from activism, the erasure of physical borders to the impact that Covid is having on employment for this generation.

Links: 

Imagen: https://imageninsights.com/

Jay Richards (Twitter: https://twitter.com/jaykrichards), (Linkedin: https://www.linkedin.com/in/jaykrichards/)

Cat Agostinho (Twitter: https://twitter.com/Cat_A), (Linkedin: https://www.linkedin.com/in/cat-agostinho-227a053/)

Techround100 finalists: https://techround.co.uk/?s=imagen

Forbes30under30: https://www.forbes.com/profile/jay-richards/#59ada1d58e53

Dawn: https://dawnuk.co.uk/

Conscious Advertising Network (CAN): https://www.consciousadnetwork.com/

Free Resources for upskilling in the digital sector: https://www.spheredigitalrecruitment.com/blog/2020/05/free-resources-to-up-skill-during-furlough

Black Lives Matter: https://www.blacklivesmatter.uk/

This week we're joined by the brilliant Darren Thompson, Kiln Associate and Entrepreneur. Join us for an in-depth conversation about the Black Lives Matter movement, why we should avoid using the term BAME, how change comes from within, and what life in digital is like for the Black community.

Links

Darren Thompson https://www.linkedin.com/company/2744200/admin/

Kiln Radio Episode 'Black Lives Matter' with Ben Williams and Chris Lambert  https://kiln-radio.simplecast.com/

Chris Lambert's 'A Letter To My White Friends' https://www.esquire.com/uk/culture/a32743745/a-letter-to-my-white-friends-george-floyd/

https://blacklivesmatter.com/

The Unmistakeables https://www.theunmistakables.com/

Imagen https://imageninsights.com/

Stamped from the Beginning by Ibram X. Kendi‎

Why I'm No Longer Talking to White People About Race by Reni Eddo-Lodge

How to be an antiracist by Ibram X. Kendi‎

Clean Getaway by Nic Stone

The Faraway Truth by Janae Marks

We address why trust is at an all-time low for consumers. Speaking with the leading ethical agency, Good Loop, we caught up with Julia Hitchman, Head of Brand and Agency partnerships on purpose-led advertising and which businesses are going to stand the test of time.

Show Notes: