How can pickleball become a marketing strategy, a community builder, and a joyful pop-up experience that transforms empty spaces into unforgettable moments?
In this episode, Jakob Eliason shares the entrepreneurial story behind Pickleball Pop-Ups, the company he co-founded that has quickly become the world’s number one provider of temporary pickleball experiences in less than a year. A marketer by trade and the co-founder and chief marketing officer of the business, Jacob explains how his background in digital marketing, sales, startups, and helping innovative entrepreneurs uncover new growth opportunities led him into an entirely unexpected lane: using pickleball to create powerful real-world experiences for brands, companies, breweries, trade shows, and communities.
Jakob also talks about first encountering pickleball in middle school PE, then rediscovering it years later through his business partner and the growing Memphis pickleball scene. What started as a plan to open an indoor pickleball facility called Pickleball 901 quickly evolved when the team began throwing social pickleball events at local breweries and realized there was enormous demand for temporary courts, branded activations, and pickleball experiences that were fun, social, and easy to access. He explains how Pickleball Pop-Ups now brings everything needed for a turnkey event—courts, nets, paddles, barriers, music, branding, and staff—and why this model has taken off so quickly in cities across the country.
Along the way, Jakob reflects on risk-taking, testing ideas, knowing when to pivot, and what pickleball has taught him about joy, connection, and the incredible speed at which this sport builds community. This is an exciting conversation about pickleball, Pickleball Pop-Ups, Pickleball 901, temporary pickleball courts, Memphis, event marketing, community building, entrepreneurship, branding, social fitness, and the life lessons that remind us the best ideas often start as simple experiments and grow because they bring people together in ways that truly matter.
https://www.pickleballpopups.com/
📘 Our book Life Lessons from Pickleball™ is now available on Amazon
Order the book here: https://a.co/d/0bHPFYve
A collection of short, true stories from players around the world about community, resilience, and joy through the game of pickleball.
A portion of proceeds supports Operation PaddleLift, through the Global Pickleball Federation, distributing paddles, balls and nets to underserved communities around the world.
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Music gifted to us by Ian Pedersen: @ianpedersen
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