Life Science Marketing Radio

By Chris Conner

I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.

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4.8

2121 ratings

FAQs about Life Science Marketing Radio:

How many episodes does Life Science Marketing Radio have?

The podcast currently has 266 episodes available.

Life Science Marketing Radio episodes:

December 15, 2020 The Competitive Audit: What and Why
Amy Duncan explains the purpose of a competitive audit for your marketing and what goes into it.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
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0min
November 16, 2020 New Marketing Tactics Stand Out in an Old School Industry
Matt Benson describes how content marketing is differentiating his company in an industry (lab furnishings) where relationships, dealer networks and trade shows have dominated.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
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0min
October 26, 2020 How Does a New Biotech Company Successfully Launch Its First Product?
Frank Dolan talks about the challenges of launching your first product at the same time you are launching your company as a commercial entity. There is an opportunity to establish relationships and build a brand before that happens.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
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34min
October 19, 2020 Incite Curiosity 20 Seconds at a Time with LinkedIn Stories
Matthew Ray Scott talks about how marketers and doctors can take advantage of LinkedIn to grow their business.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
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0min
October 06, 2020 What Kind of Stories Should You Tell on Your Podcast?
Dodi Axelson explains how Cytiva (formerly GE Healthcare Life Sciences) thinks about heir podcast.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
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0min
September 21, 2020 What is a Sales Agent and Do You Need One?
Owen Swift explains what a sales agent is and the advantages for both the company and the individual. He also describes the scenarios where this model makes the most sense.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
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0min
July 30, 2020 Marketing to Life Scientists: When it's Different and When it's Not
Kelly Grover talks about when marketing to scientists is different from marketing to consumers and when it's not.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
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0min
June 03, 2020 Positioning and the Most Overlooked Opportunity
Hamish Mackenzie talks about positioning strategies and the one position that is often overlooked because it seems obvious.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
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0min
May 19, 2020 How to Create Authoritative Content That Matches Audience Intent
Hans Kaspersetz describes a data driven approach to creating content that Google sees as authoritative and meets your audience needs.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
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0min
May 05, 2020 Elevating Innovation and Trust in Life Science
Frank Dolan talks about driving innovation in how products are brought to market in the life sciences along with restoring trust in the biotech/pharma industry.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
...more
0min

FAQs about Life Science Marketing Radio:

How many episodes does Life Science Marketing Radio have?

The podcast currently has 266 episodes available.

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Life Science Marketing Radio

FAQs about Life Science Marketing Radio:

How many episodes does Life Science Marketing Radio have?

Life Science Marketing Radio episodes:

FAQs about Life Science Marketing Radio:

How many episodes does Life Science Marketing Radio have?

More shows like Life Science Marketing Radio

Radiolab

Freakonomics Radio

The Readout Loud