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I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective. ... more
FAQs about Life Science Marketing Radio:How many episodes does Life Science Marketing Radio have?The podcast currently has 266 episodes available.
April 27, 2020Selling in the Time of Covid 19 - Without Meeting Your CustomersLemar Ashhar describes how he finds prospects and develops relationships on LinkedIn using content. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more0minPlay
April 17, 2020The Life Science Talent Hunt - What's Happening?Leslie Loveless describes what life science companies are looking for and how it has changed in the last few years. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more0minPlay
March 31, 2020Brand Storytelling in the Age of Corona VirusDavid and I discuss what content is appropriate and how to produce it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more0minPlay
February 25, 2020How Culture Drives Marketing Tactics at New England BiolabsAndy Bertera describes the culture at NEB and how it influences their marketing tactics. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more0minPlay
February 04, 2020Aligning Your Marketing Strategy with Business StrategyLiz Ingle Explains how to make sure your marketing strategy matches your business strategy and how to avoid or overcome a disconnect. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more0minPlay
December 03, 2019Creating and Deploying Long Form Content for More RevenueI met Chris Walker, CEO of Refine Labs, through this LinkedIn post. I liked his take on long form content (surprise!) and asked him to join me on the podcast. He advocates an audience first … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more27minPlay
November 20, 2019Saving Money in Your Event BudgetFor most life science companies, I'm pretty sure the event budget makes up the biggest fraction of the total marcom budget. Sometimes it's over half. If you are producing or hosting the event, such as … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more28minPlay
November 05, 2019Bringing Strategy and Creative TogetherSuccessful marketing is based on strong branding and positioning. Then your creative communications must tie back to your strategy. Patricia Malone of Freshblood Group explains why it's important … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more34minPlay
October 22, 2019How Does C&EN Promote Content?Sondra Hadden describes the tactics C&EN uses to promote content to grow it's audience and help advertisers get a return on investment. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more24minPlay
October 08, 2019Putting Structure Around Your Biotech StartupA new business has a lot of things to think about and choices of where to put their resources so it can start making sales and gaining traction. Lisa Thurston helps companies put some structure … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more24minPlay
FAQs about Life Science Marketing Radio:How many episodes does Life Science Marketing Radio have?The podcast currently has 266 episodes available.