2019 is the year of video marketing - again! It has been important and continues to be. But just making product or "About Us" videos and posting them to YouTube is unlikely to get the results you want …

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How is your executive presence? The way you speak has an impact whether you are an executive in a high stakes conversation or a manager leading your team. Scott Stiefvater is a public speaking …

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I think this is the first time we've ever talked about media strategy on this podcast. I met Keith Betz at Digital Pharma West earlier this year and thought it was about time we covered it. Keith …

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Cell Signaling Technology (CST) recently won a Life Science Industry Award for Best Digital Advertising. I asked Rebecca Reppucci, Director of Marketing Communications, how they achieved that. When …

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Mike Collins started CEM Corporation in a garage, took it public and then bought it back. And the garage wasn't even his... Most companies talk to their customers as some part of their product …

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You know that person who never understands what you are trying to get across? For somebody out there, you are that person. I'm that person. Jessica Pettitt and I had a light-hearted conversation …

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I recently moderated a panel on media relations at a Chemical and Engineering News (C&EN) event for scientific marketers following the recent ACS fall meeting in Boston. I was lucky to have two …

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think we can all agree sustainability is important. But how does it contribute to ROI? How do you incorporate it into your business? And is there a competitive advantage to be gained from doing …

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Google cares about more than what it sees on the page or the number of backlinks you have from other sites. Those are important, but technical SEO (search engine optimization) can be easier to …

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Sarah Osteen is a leadership coach and works with organizations frequently around communication issues. A common topic is the concept of persuasion and how to use your power and influence to change …

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