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I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective. ... more
FAQs about Life Science Marketing Radio:How many episodes does Life Science Marketing Radio have?The podcast currently has 266 episodes available.
April 02, 2018Using Google Analytics to Make Better DecisionsGoogle Analytics is a handy tool right out of the box for understanding your website performance. But if you spend a little more time inside the application you can get some very useful information … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more23minPlay
March 21, 2018Using Data to Discover Opportunities in Life Science MarketingHow can you spot trends in research to be more effective with your marketing efforts? What type of publicly available data will let you do that? And once you've spotted a trend, what then? These … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more24minPlay
March 05, 2018How to Find New Leads Through Social Media...we set out to become a more approachable company and in the end, it helped us also to fill the sales funnel in a really, really massive way. Social media can be overwhelming, but you can get a … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more48minPlay
February 20, 2018Illumina Created a Podcast to Grow the Genomics MarketIllumina has significant market share in genomics. How would they reach beyond their current users to grow the market for genomics analysis? A podcast of course! Paul Bromann is a Scientific … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more31minPlay
February 06, 2018How to Make Your Content Marketing 25% More EfficientIan Lurie knows how to make content marketing work. I interviewed him after his presentation at the ACP-LS Annual Meeting last October. He shared a lot of ideas and resources to help all of us make … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more25minPlay
January 23, 2018Conversation Skills You Need to Get What You Want...conversations lead to relationships, relationships create opportunities, opportunities lead to sales...-Phil M Jones I find a conversations challenging in some situations. Hosting this podcast has … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more32minPlay
January 08, 2018Understanding Your Brand with The Red ThreadTamsen Webster told me " Most organizations don't know why they act the way that they do." That's a big problem for branding, because the gap between what is likely your aspirational brand (how you … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more50minPlay
December 22, 2017How Life Science Sales and Marketing Will Evolve with Artificial IntelligenceEthan Kopit assures me that artificial intelligence is going to make our jobs easier and more interesting. Rather than replacing us, it's going to automate the routine tasks we shouldn't be spending … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more33minPlay
December 12, 2017Personalizing the Customer Experience via Web PortalsIt's becoming easier than ever to personalize every bit of a customer's digital experience with your company, from the web to the products they have in their lab. This is good news in many … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more22minPlay
November 27, 2017The Importance of Market Share and How to Get ItCompanies with significant market share have a huge advantage over the competition. It's a form of social proof that has a big impact on a customer's buying decision. Mike Cammarata returned to … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more31minPlay
FAQs about Life Science Marketing Radio:How many episodes does Life Science Marketing Radio have?The podcast currently has 266 episodes available.