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I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective. ... more
FAQs about Life Science Marketing Radio:How many episodes does Life Science Marketing Radio have?The podcast currently has 266 episodes available.
November 14, 2017How Virtual Reality Will Change Life Science MarketingIt's here. The future, that is. I got to experience virtual reality at the ACP-LS annual meeting in Boston last month. Then I sat down with Chris Bybee, the president of Raindrop, to talk about … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more23minPlay
October 30, 2017Focusing on the Nitty Gritty of Buyer Personas for Better Lead Generation and ConversionKnowing your audience is essential for any type of successful communication. If you are doing content marketing, you probably have a few different types of people in your audience, even for the same … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more32minPlay
October 16, 201740 Minute Sales Training: The Customer Buying ProcessMany life science companies are shifting from a focus on technologies to be more focused on their customers. I asked Jeff Mazzeo, VP of Marketing at Waters Corporation, "What's driving that … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more39minPlay
October 03, 2017How Waters Manages the Shift from a Technology Focus to a Customer FocusMany life science companies are shifting from a focus on technologies to be more focused on their customers. I asked Jeff Mazzeo, VP of Marketing at Waters Corporation, "What's driving that … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more25minPlay
September 18, 2017How Artificial Intelligence Can Dramatically Improve Your Pay Per Click CampaignsDo you ever wonder about all the clicks you pay for that aren't relevant to your offering? Even if you have built a pretty good exclusion list, you could still be wasting money. It's not reasonable … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more38minPlay
September 07, 20173 Marketing Lessons from an ESPN PodcastESPN is in the storytelling business. Sports are nothing but stories in which we imagine ourselves as players in some way. "What does it feel like to..." The Trials of Dan and Dave is a … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more13minPlay
August 21, 2017How You Can Become an Exceptional LeaderNot just great. Exceptional. You know someone who fits this description. It's someone you admire. He or she has a seemingly magical ability to drive a vision and make things happen. If you'd … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more38minPlay
August 14, 2017Growing Your Business with Customer Loyalty EventsYou've probably heard me say, "The most effective marketing you can do is to keep an existing customer happy." In this episode, I spoke with Bonni Scepkowski of Stellar Meetings and Events about how … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more38minPlay
July 31, 2017Best of LSMR – Volume 3 – Content MarketingI pulled together some highlights from the last year, all related to the topic of content marketing in the life sciences. 1:30 Andy Bertera - How NEB Owns the Buyer's Journey How NEB sees … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more39minPlay
July 17, 2017How A Content Strategist Collaborates with Peers to Master ExecutionWe've talked frequently on this podcast and on my blog about developing a content strategy. This episode looks at it from a different angle. It's about how to coordinate and execute your strategy … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more38minPlay
FAQs about Life Science Marketing Radio:How many episodes does Life Science Marketing Radio have?The podcast currently has 266 episodes available.