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I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective. ... more
FAQs about Life Science Marketing Radio:How many episodes does Life Science Marketing Radio have?The podcast currently has 266 episodes available.
March 14, 2017Can You Really Develop a Content Marketing Strategy in an Online Workshop?Well yes, of course you can. In this short solo episode I explain why an online workshop is ideal for both small and large companies. The reasons are different, but there are benefits for both. I … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more11minPlay
March 14, 2017Can You Really Develop a Content Marketing Strategy in an Online Workshop?Well yes, of course you can. In this short solo episode I explain why an online workshop is ideal for both small and large companies. The reasons are different, but there are benefits for both. I …...more11minPlay
February 28, 2017REPLAY: How the ACS Uses Content Marketing to Attract ScientistsThe American Chemical Society uses content marketing to attract scientists to their products - journals, which contain more content. How do they do it? How do they persuade scientists to publish in … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more19minPlay
February 28, 2017REPLAY: How the ACS Uses Content Marketing to Attract ScientistsThe American Chemical Society uses content marketing to attract scientists to their products - journals, which contain more content. How do they do it? How do they persuade scientists to publish in …...more19minPlay
February 14, 2017Why Hiring the Most Qualified Person Might Be a MistakeSteve Jobs said hiring is one of the most important skills a manager can have. Bob Penney is passionate about building teams. Not in the sense of "Let's all go rock climbing." Rather it's assembling a … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more44minPlay
February 14, 2017Why Hiring the Most Qualified Person Might Be a MistakeSteve Jobs said hiring is one of the most important skills a manager can have. Bob Penney is passionate about building teams. Not in the sense of "Let's all go rock climbing." Rather it's assembling a …...more44minPlay
January 30, 2017The Tables Are Turned: An Interview with Chris ConnerAfter 55 episodes of Life Science Marketing Radio, my good friend and colleague, David Shifrin, decided it was time to flip things around and interview me. We talked about the vision for both my … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more39minPlay
January 30, 2017The Tables Are Turned: An Interview with Chris ConnerAfter 55 episodes of Life Science Marketing Radio, my good friend and colleague, David Shifrin, decided it was time to flip things around and interview me. We talked about the vision for both my …...more39minPlay
January 03, 2017How New England BioLabs Owns the Customer JourneyNew England BioLabs has been ranked at the top of life science companies for its Customer Experience. How they do that? And how they think about elements of the customer journey as contributing to … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more54minPlay
January 03, 2017How New England BioLabs Owns the Customer JourneyNew England BioLabs has been ranked at the top of life science companies for its Customer Experience. How they do that? And how they think about elements of the customer journey as contributing to …...more54minPlay
FAQs about Life Science Marketing Radio:How many episodes does Life Science Marketing Radio have?The podcast currently has 266 episodes available.