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I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective. ... more
FAQs about Life Science Marketing Radio:How many episodes does Life Science Marketing Radio have?The podcast currently has 266 episodes available.
July 03, 2017Use an Editorial Calendar Like a Media Boss to Streamline Your Content MarketingJoan Boyce knows the publishing business. So who better to talk to about how an editorial calendar is really used by a media company and how to make one for your life science content marketing … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more41minPlay
June 19, 2017Using Account Based Marketing and Sales to Find Untapped Potential RevenueAccount Based Marketing is a popular topic right now. What does it look like in the life sciences market? Ethan Kopit, a co-founder of Acenna Data explained it to me very well. Although it has a … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more34minPlay
June 05, 2017Life Science Marketing Agencies: The RFP is DeadThis episode is primarily aimed at life science marketing agencies but in-house marketers will learn a few things about how to build better relationships with agencies and improve the selection … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more28minPlay
May 23, 2017Connecting Life Science Marketing Budgets to OutcomesLife Science marketers have lost the link between strategy and execution. The goals they are looking to achieve are often replaced with activities they think they should do. As a result, according … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more38minPlay
May 09, 2017How Branding and Marketing Were Key to This Life Science Startup's ValuationA life science startup that isn't thinking so much about branding and is focused only on technology, might be missing an opportunity. Echo Laboratories manufactures a revolutionary microscope that … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more21minPlay
May 09, 2017How Branding and Marketing Were Key to This Life Science Startup's ValuationA life science startup that isn't thinking so much about branding and is focused only on technology, might be missing an opportunity. Echo Laboratories manufactures a revolutionary microscope that …...more21minPlay
April 25, 2017How to Establish Authority by Helping Google Understand Your NicheGoogle's objective is to rank content that either helps somebody complete a task or answer a question. Life science marketers have an opportunity to both learn from Google and help draw the roadmap … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more39minPlay
April 25, 2017How to Establish Authority by Helping Google Understand Your NicheGoogle's objective is to rank content that either helps somebody complete a task or answer a question. Life science marketers have an opportunity to both learn from Google and help draw the roadmap …...more39minPlay
March 28, 2017Aligning Products and Communications with Customer NeedsHave you ever been "gifted" a product from R&D and then expected to figure out who wants it and why? Surprisingly, this isn't uncommon. This episode is all about avoiding that problem and even … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more32minPlay
March 28, 2017Aligning Products and Communications with Customer NeedsHave you ever been "gifted" a product from R&D and then expected to figure out who wants it and why? Surprisingly, this isn't uncommon. This episode is all about avoiding that problem and even …...more32minPlay
FAQs about Life Science Marketing Radio:How many episodes does Life Science Marketing Radio have?The podcast currently has 266 episodes available.