Hogy Lure Company was founded by Captain Mike Hogan who designed and tweaked each product in the field. Captain Mike has fished all over the country and has developed products and techniques along the way, all with big fish in mind.

The company was started in 2004 when Captain Mike left his office job in Boston and moved back to Cape Cod to get closer to its tremendous saltwater fishing. He began running inshore fishing and offshore fishing charters again, focusing on trophy class fishing. He doesn’t use live or dead bait, so he needed baits for particular situations to compete with live bait anglers. As a result, he saw a demand for large-style soft baits that mimicked the larger baits he was trying to imitate. Captain Mike spent many months working on the unique blend of soft plastic and finally came up with the current plastic blend that Hogy Lure Company uses today. He immediately saw how effective large soft baits were for both inshore fishing and offshore. Never intending to bring the new lures to market, Captain Mike used them on his charters and gave them to his friends who referred to them as “Hogy's”

Capt. Mike's first experience selling Hogy Lures was at a sportsman show in Massachusetts. He remembered the mountain of soft baits he had on the table at a time when he didn’t even have packaging. Much to his great pleasure, he sold out by early afternoon the first day. The same thing happened at the following show in Rhode Island. It was then that he knew he was on to something. In 2005, Hogy Lure Company was incorporated and later filed for a patent, which was finally received in 2009.

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