Who has time for marketing? You do! In this episode, with a powerful assist from Zelle Duda of Lighting and Bulbs Unlimited in Charlotte, NC, I discuss five easy ways to create impactful marketing for your business that will pay off time and time again. There's a learning curve and time investment, but once you have your building blocks in place, maintenance is the easy part. Interested in receiving Zelle's Marketing Guide? Email me [email protected] or if you are a LSA Showroom Member, the file was posted 6/17/21 to our Facebook group.  Thanks for listening and your continued support!

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In a follow up to last week's episode "Is the Lighting Industry in Danger," I share some real, actionable items that we can pursue as an industry to provide stability and support for the independent lighting showroom distribution channel and safeguard our mutual futures and success.  Have feedback or insight to share? Please reach me @lisalightslife or via email [email protected]. Thank you for your support and sharing this podcast with an industry friend! 

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Are we collectively ignoring real threats to the lighting industry via factories selling direct to consumer and a million other tiny challenges that are chipping away at manufacturers and independent lighting showrooms alike?  This week, I'm asking this tough question and urging conversations and collaboration to safeguard the future of the lighting industry.  Your feedback is valued and important and thank you!

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Let's talk about it -- as an industry, we need to share information better and faster. From Lightovation attendance to pricing changes, there is so much room for improvement and increased engagement in the lighting industry. So let's get sharing and working together! Finally, a beautiful lighting philosophy statement from Cole Semanko of Vintage Fans & More. Thanks for listening, supporting and sharing! 

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Our first light file this week is on my own personal lighting philosophy; I hope you'll find something of interest and I would love to hear from you on what your personal lighting philosophy is (please message or email me). The second light file is my (potentially) unpopular opinion on the necessity of having an electrician/service tech on every independent lighting showroom staff.  As always, thank you for listening, sharing, liking, rating and subscribing! 

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We start this week with a discussion of the timely receipt of information and how many of us have become "margin erosion" managers in our day-to-day jobs more than we might like. Our discussion then becomes theoretical - how do you collaborate everyday with your mistakes (and successes)? Lastly, let me know what your lighting philosophy is! Please email or message me and I thank you for your listening and support!

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The outpouring of support after last week's episode was tremendous and makes me remember why I love what I do and what a great industry lighting is. There are challenges, and I'll discuss more than a few in this episode, but if we work together to elevate our industry as a whole; well, success for everyone going to be the outcome. Thank you for listening, subscribing, and sharing the Light Files! Follow the podcast on Instagram @lightfiles and if you'd like, support the podcast on Patreon: www.patreon.com/lightfiles. And thank you!

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Y'all... I'm stressed! And here to talk all about it! What does the future hold long-term for the independent lighting showroom distribution channel? And what are we working on now to ensure our long-term viability? Where do we go from here? Let's get the conversations going! Also, please be sure to subscribe to the podcast, it goes up every Tuesday morning. Follow us on Instagram @lightfiles too! 

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I spend much of this episode on a deep dive on logistics issues and the pain this is causing all of us, especially inside showrooms. It seems better, more fluid communication might be the answer. I would love to hear your thoughts on this and tips on how you're keeping a positive attitude and great mental energy as we ride out the end of this pandemic. You can find me on Instagram @lightfiles and please like, subscribe and share! 

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You know those moments when you're at your worst? Why do we have them and what are we really feeling and protecting? How do we turn the most frustrating moments as leaders into something awesome and positive for ourselves and our businesses? Join me in the conversation @lightfiles on Instagram or reach out via email. Your feedback is so important and please don't forget to share with a fellow industry friend! 

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