Don't forget to join the #50listenerchallege on Patreon! It seems our beloved lighting industry has suffered a long time from a lack of cohesion all around. Lighting Showrooms especially are missing an opportunity to join our voices and work to be better partners all around. Plus -- feeling alone drowning in all your admin work? Well, don't! I'm right there with you. Thank you so much for listening and your support!

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Lighting Industry, you've been challenged. 50 supporters of this podcast. C'mon, you can do it. Link is below and it takes mere moments to support not just this podcast, but our entire industry. Also, more input on manufacturers selling direct to consumer and how I really think we should be strategically partnering together as showrooms and manufacturers. Don't delay, support today! And THANK YOU!

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This week, I'm full of questions and would love your feedback! From social media to the economy to re-pricing the showroom (yet again), there's a lot that seems to be hanging over us right now. I don't have all the answers, but I do have some questions -- join me in the conversation! 

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I'm just going to ask - do we need lighting industry therapy? Our professional relationships have real fractures and I think this disconnect is trickling down through all parts of our business lives. What can we do to support one another and actually resolve these challenges in our partnerships? Thank you for listening and for your support! 

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I got some great tips on how to vacay from a Light Files patron member, and I wanted to share those suggestions in case anyone else faces this same challenge.  Next up, pricing policies from manufacturers... should policies be different in accordance with different grades of goods? Does a one size fits all pricing policy really work in today's economy? Listen to hear all my thoughts on this one! Let me know what you think too -- follow the podcast and support on Patreon and thank you!

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You might have noticed I recently took a short vacation but I have a really difficult time being away from work, so I'd love to know -- how are you able to vacay and gain that much needed recharge from time away from the day-to-day grind? Also, I discuss industry fragmentation and possible new solutions to growing business for showrooms. Our big question: How do independent lighting showrooms re-capture the majority of lighting, fan and controls distribution in North America? We once had it, but now it is very diffuse. So how to we regain our footing and start to de-fragment our industry? I can't wait to hear your thoughts! Thank you for your support of the lighting industry and this podcast!

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What do you think about SPIFFs (or is it SPIF?) as a showroom owner or manager? I have a lot of feedback direct from the independent lighting showroom about this topic, courtesy of the Lighting Showroom Association. I go over the good and bad and the perhaps needed changes to this classic business practice.  What do you think? I can't wait to hear! Thank you for listening and for your support of the Light Files!

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I saw something on social media this week that really blew me away - did you see it too? I'm not yet sure what this means for the lighting industry and lighting showrooms, but I think it is something and we must consider all long term impacts of these decisions and act accordingly. Also, it is past time that we accord value to the services we provide; we know our worth as lighting experts for a job well done -- why do we give so much away for free? Can't wait to hear your feedback and thoughts! Thank you for listening and your support and a special thank you to anyone who pledges support through patreon.com/lightfiles!

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I'm going there again - direct to designer sales. Showrooms don't like or want it, but in many cases it seems here to stay so how do we navigate this landscape and remain a successful industry? The challenges are real, they aren't easy, and there's no easy solution here, but let's get talking about it! I also discuss a real value-add opportunity that sales agents can provide lighting showrooms to increase lighting sales for all of us. I can't wait to hear your feedback - good, bad or otherwise! Thank you for listening and for your support!

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Welcome back to the office after a week at Market! I review my two least favorite Market questions, give thanks, and discuss a few ongoing issues and news I learned at Lightovation next week. It was great to see everyone and I can't wait to do it again in January! Thank you so much for your support and for sharing the podcast!

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