With adherence measures playing a major role in Star Ratings, Medicare Advantage plans are rethinking how they engage members—moving beyond transactional reminders to personalized, story-driven content that inspires real behavior change.

In this episode, leaders from Zing Health, Horizon Blue Cross Blue Shield of New Jersey, and SmartStory share how they're using storytelling, data, and behavioral insights to:

• Improve medication adherence and close gaps at scale

• Design culturally relevant, human-centered messaging

• Translate member engagement into measurable Star Rating gains

• Avoid common pitfalls in content strategy and execution

Whether you lead pharmacy, Stars strategy, or member engagement, this discussion offers actionable insights to improve performance heading into the 2026 Star Ratings year.

Download the Episode Guide: Get key takeaways and expert highlights to help you apply lessons from the episode. Download here.

here. Thank you to SmartStory for supporting this episode. SmartStory delivers secure, app-like digital experiences that help health plans improve medication adherence, member satisfaction, and quality performance—without requiring downloads or logins. Learn more at https://www.smartstory.com/

How to Engage: Chat with Us: Share your thoughts with Producer Vekonda Luangaphay at [email protected]