In this episode of The Higher Ed Pulse, hosts Mallory and Seth dive deep into OpenAI's latest innovation, Sora, and its groundbreaking implications for video production in higher education marketing. They explore how Sora, an AI capable of generating video from text prompts, might revolutionize content creation, offering both challenges and opportunities for higher ed marketers and video production companies. They ponder the future of personalized video messaging, SEO strategies, and creative campaign testing in the higher education landscape.

Key Takeaways:

• OpenAI's Sora: A new AI model capable of generating up to one-minute videos from text prompts, potentially revolutionizing higher education marketing and video production 
• Impact on Video Production: Insights into how Sora could alter traditional video production methods, emphasizing the increasing value of authentic, real student content.
• Staffing and Budget Solutions: Discussing how AI-enabled content creation, like Sora, can address higher education's staffing and budget limitations by augmenting content production capabilities.
• SEO and Personalization Opportunities: Exploring the potential of Sora to enhance SEO strategies with video content and create highly personalized student communications.
• Creative Campaign Testing: The potential for using Sora to pressure test creative campaigns, providing a valuable tool for non-creatives involved in the marketing process.

Related Links: 
https://openai.com/sora
https://www.techradar.com/computing/artificial-intelligence/11-mind-blowing-sora-shorts-that-show-why-its-a-chatgpt-moment-for-ai-video
https://www.datacamp.com/blog/openai-announces-sora-text-to-video-generative-ai-is-about-to-go-mainstream

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Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

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