AI can now generate prototypes, content and product ideas at speed — but Figma’s Andrew Hogan says the real edge is still human judgment.

In this episode, Owen Rask chats with Andrew about what AI is changing inside teams, why design is becoming more valuable, and how leaders are using better tools to communicate ideas with more clarity. They explore why senior designers may be worth more than ever, how non-designers are increasingly doing design work, and why businesses are taking on bigger projects because AI expands what feels possible.

If you want to understand where AI is creating value, how creativity is changing, and what this means for product teams, founders and investors, this is a sharp and practical conversation.

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