In this Australian Business Podcast episode, Zara McGuffie and Jordan Kidis explore the powerful world of content marketing and how it can be a game-changer for Aussie SMEs. 

This episode breaks down the essential steps to building a content strategy that not only resonates with your audience but also converts. From identifying what your audience genuinely needs, to crafting a practical content plan, tune in to gain actionable insights. 

Topics covered today:

- The importance of content marketing in today's market

- Different types of content marketing 

- Strategies for identifying audience needs, developing core content pillars

- Steps to create an effective content calendar

- How to avoid common pitfalls

- How to market your content 

Resources mentioned in this episode:

- Discovery call with Zara

- Access our Business Owner Network

- Ask us a question (select the Business podcast)

- Our outsourcing partner: Flexisource IT

Rask Resources

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

#business #motivation

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In this Australian Business Podcast episode, your host Jordan Kidis sits down with Michael Mournehis of Hallcross Legal to discuss a lawyer's involvement in different debt situations and how to know what approach is right for you. 

Topics covered today:

Introduction to Insolvency and Financial Distress

Small Business Restructures

Voluntary Administration

Liquidation

Director Penalty Notices

Part 10 Agreements 

Advice for Directors 

Resources mentioned in this episode:

FREE Meeting with Michael: https://calendly.com/michael-hallx/30min

Free community: https://community.inflection.au/c/say-hello/ 

Join our Q&A in March: https://community.inflection.au/c/say-hello/

Ask a question (select the Business podcast): https://bit.ly/R-quest 

Our outsourcing partner: Flexisource IT http://flexisourceit.com.au/ 

Rask Resources

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

#business #motivation

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In this Australian Business Podcast episode, your host Owen Raszkiewicz chats with Navarre Trousselot, founder of Navexa, to discuss:

- Why performance tracking matters more than you think

- The origins of Navexa and its journey to become a full business

- How most investors get tax reporting totally wrong

- ETF and managed fund headaches – and how Navexa solves them

If you love learning about investment strategy and smarter portfolio management, subscribe to the Australian Investors Podcast on ⁠Apple⁠, ⁠Spotify⁠, or ⁠YouTube⁠!

Follow us on ⁠Instagram⁠ and ⁠TikTok⁠ for more investing insights.

Resources mentioned in this episode

- ⁠Try Navexa Free⁠⁠

- ⁠⁠Four Ways To Legally Pay Less Tax⁠

- ⁠Free community⁠

- ⁠Ask a question (select the Business podcast)⁠

- ⁠Our outsourcing partner: Flexisource IT

~~ Rask Resources ~~

📋 Get Financial Planning – ⁠https://bit.ly/R-plan⁠

📈 Start investing with Rask – ⁠https://bit.ly/R-invest⁠

📜 Access Show Notes – ⁠https://bit.ly/R-notes⁠

❓ Ask a question – just select the Investor Podcast – ⁠https://bit.ly/R-quest⁠

📲 Follow us on social media:

- Instagram: ⁠⁠@rask.invest⁠⁠

- TikTok: ⁠⁠@rask.invest⁠

DISCLAIMER

This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. You should consider if the information is appropriate for your situation before acting on it.

If you’re unsure, consult a licensed financial planner. The Rask Group is NOT a qualified tax accountant, financial adviser, or tax professional. You can access The Rask Group’s Financial Services Guide (FSG) here: ⁠https://www.rask.com.au/fsg⁠.

#Investing #Finance #AustralianInvestorsPodcast

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In this Australian Business Podcast episode, your host Jordan Kidis sits down with James Chin Moody, founder and CEO of Sendle.
Together, Jordan and James Chin Moody discuss:

Resources mentioned in this episode:

Learn more about Sendle

Free community

Ask a question (select the Business podcast)

Our outsourcing partner: Flexisource IT

Rask Resources

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

#business #motivation

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In this Australian Business Podcast episode, Jordan Kidis and Danil Goloubev discuss strategies to improve your business liquidity and how understanding your liquidity position can benefit your business every day. 

Topics covered today:

Improving your Invoicing Process

Strategic Cost Cutting 

Debtor Management

Leveraging your Payment Terms

Optimising Inventory Management 

Benefits of your Finance Position

Automation and Tech Benefits

Resources mentioned in this episode:

Rask Resources

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

#business #motivation

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In this Australian Business Podcast episode, Jordan Kidis and Danil Goloubev of Grey Space Advisory discuss their essential tax strategies. These strategies are tailored for those businesses turning over $500k-$2m, and how to sustain a healthy business growth. 

Topics covered today:

Best Business Structures Now and in the Future

Liability protections

Expense Method Comparison

Optimising Superannuation

The Instant Asset Write-Off Scheme

Resources mentioned in this episode:

Rask Resources

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

#business #motivation

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In this episode of The Australian Business Podcast, host Gemma Mitchell is joined by Zara McGuffie from The Australian Business Podcast to tackle a question on many Australians’ minds: how do you bring in more income?

This episode was originally featured on The Australian Finance Podcast.

One business model that seems to be on the rise (again) is multi-level marketing, also known as network marketing or direct marketing. 

They promise freedom, flexibility, and uncapped income from your phone. But is it really about building your business – or just building theirs?

We dig into the world of MLMs and so-called ‘business opportunities’ that sell the dream of self-employment, but often leave people out of pocket and pressured.

We unpack:

• Why MLMs are so appealing (and who they target)

• What makes them feel legitimate – even when they’re not

• The real cost of chasing passive income promises

• What to look for – and how to approach opportunities with eyes wide open

• Other income streams that might actually suit you better

• How to increase your income using your existing skills

• How to tell the difference between a genuine side hustle and a self-employment catfish

If you’ve ever been tempted to ‘be your own boss’ and start something new – this is a must-listen.

Resources for this episode

~~ Show partner resources ~~

Join Pearler using code “RASK” for $15 of Pearler Credit: https://bit.ly/Pearler

Get 50% off your first two months using PocketSmith: https://bit.ly/R-PocketSmith

View Betashares range of funds:  https://bit.ly/beta-25

~~ Rask resources ~~

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

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This is a follow-up episode of Google Ads 101 on The Australian Business Podcast. In this episode, Zara McGuffie sits down with Jordan Kidis to go beyond the basics of Google Ads, honing in on the key elements that drive campaign success. 

Topics covered today:

Resources mentioned in this episode:

________________________

Rask Resources

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

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Considering Google Ads for your business but not sure where to start? In this episode of The Australian Business Podcast, Zara McGuffie sits down with Jordan Kidis to break down the basics of the Google Ads platform, helping you understand if it's the right marketing strategy for you. 

We explore the types of businesses that typically see success with Google Ads, the signs that indicate it's time to invest in paid advertising, and introduce you to powerful research tools.  

Topics covered today:

Resources mentioned in this episode:

________________________

Rask Resources

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

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In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis and discuss 10 crucial finance tips every Aussie business owner needs to know. This episode is your go-to guide for mastering Australian business finance, covering everything from cash flow management and tax compliance to financial forecasting and pricing strategies for sustainable growth in the Australian market. 

Topics covered today:

Resources mentioned in this episode:

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

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