In this episode of The Australian Business Podcast, Zara McGuffie sits down with Zoe Goodhardt, Partner and the Head of Growth at TAG Agency in Melbourne. In this in-depth conversation, we examine what's working in digital marketing today, the skills you need to succeed in an agency, the unique challenges women face in tech, and the importance of flexible working arrangements. 

Topics covered today:

Resources mentioned in this episode:

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

#business #motivation

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In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis to dive into the benefits of having a solid CRM system for your business, regardless of how big or small you might be. They’ll cover the essential best practices for implementation, data hygiene, and automation, helping you avoid common pitfalls that lead to CRM failures.

In this episode, they’ll also touch on the future of CRMs, exploring how AI is transforming the landscape to improve customer experiences across different industries. 

Topics covered today:

Resources mentioned in this episode:

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In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis to discuss what a technical expert is, when you need one, and how you can get access to free business support from the two of them. 

Topics covered today:

Resources mentioned in this episode:

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In this Australian Business Podcast episode, your host Zara McGuffie sits down with e-commerce founder, Cameron Greenwood. Together, they discuss why building communities around your business can be beneficial for both the customers and the founders in fostering loyalty, friendships and stronger brand connections. 

Topics covered today:

Resources mentioned in this episode:

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

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In this Australian Business Podcast episode, your hosts Zara McGuffie, CEO of Inflection, and James Bowman, Digital Marketer from Inflection, begin a mini series focused on how businesses can build a community around their brand with community marketing & social media marketing to drive engagement, change perception & increase revenue.

The focus of this episode is looking at case studies in RyanAir & Red Bull, two high profile businesses who built or changed perception of their highly successful businesses off the back of community engagement.

If you like this Australian Business Podcast episode on building a community around your brand, you’ll love our other episodes. Don’t forget to subscribe for weekly shows on Apple, Spotify, YouTube or wherever you get your podcasts.

Topics covered today:

Resources mentioned in this episode:

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

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In this episode of the Australian Business Podcast, Jordan from Grey Space Advisory and Zara from Inflection Marketing discuss the power of goal-setting in business. They highlight how clear objectives create direction, improve resource allocation, and boost team morale. They also explore frameworks like SMART goals, OKRs, and KPIs, helping businesses align goals with their broader vision.

Zara and Jordan break down key strategies for tracking and adjusting goals, emphasising the importance of leading and lagging indicators, regular check-ins, and performance monitoring tools. They share real-world case studies of businesses that have successfully implemented strategic goal-setting and provide actionable takeaways for listeners to set, measure, and refine their goals effectively.

Rask Resources

Inflection community: https://community.rask.com.au 

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

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In this Australian Business Podcast episode, your hosts Jordan Kidis from Grey Space Advisory, and Zara McGuffie from Inflection, dive deep into the essential elements of a successful marketing strategy for 2025. They discuss everything from understanding your customer avatar to avoiding common marketing pitfalls and navigating the world of marketing agencies

Topics covered today:

Resources mentioned in this episode:

• A free call with Zara

Rask Resources

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

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In this Australian Business Podcast episode, your hosts Jordan Kidis, from Grey Space Advisory, and James Bowman, from Inflection, discuss recent trends in job mobility and “The Great Resignation” of recent years, as well as the challenges and possible techniques to approach salary negotiations from both the employer and employee perspective.

If you like this Australian Business Podcast episode on salary negotiations from the employee vs employer perspective, you’ll love our other episodes. Don’t forget to subscribe for weekly shows on Apple, Spotify, YouTube or wherever you get your podcasts.

Topics covered today:

Resources mentioned in this episode:

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

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In this Australian Business Podcast episode, your hosts Jordan, from Grey Space Advisory and Zara, from Inflection, discuss 7 secrets and strategies for earning more money, keeping more profit, winning more clients and having a healthier mindset towards your business. 

The 7 strategies discussed are:

- Pinpoint Your Highest-Value Skills

- Double Down on Your Advantage

- Monetise More Efficiently

- Optimise Your Taxes

- Choose Your Challenge

- Get Rational, Not Emotional

- Honour the Seasons of Your Life and Business

- The Truth About Feedback

Inflection Business Owner Community

Grey Space Advisory

Rask Resources

Inflection community: https://community.rask.com.au

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

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In this Australian Business Podcast episode, your hosts Jordan, from Grey Space Advisory and Zara, from Inflection discuss the biggest learnings from 2024. Zara and Jordan also discuss what’s to come in 2025.

Rask Resources

Inflection community: https://community.rask.com.au

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

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