Is the Visitor Information Center still viable? In this episode of DMOU, we meet Linda John, the CEO of Visit Eau Claire WI. She shuttered her Visitor Center a decade ago, believing them to be passe. She moved to a mobile Visitors Center, which she has just sold. Today, she is back to welcoming the world to a new physical Visitors Center...with an entirely new philosophy.

Check out this walk-through video...and hear the background on this edition of DMOU.