E475: Learning link-building with journalists turned me into a cynic. It completely opens your eyes to the reality of journalism.

I watched SEOs lie to journalists, make up accreditations, and more… all to get the highest authority backlinks they could.

This is the dark reality of journalism and SEO.

00:00 Introduction 00:36 Domain Authority and Backlinks 02:43 Journalists and Experts 03:40 Telling Journalists What They Want to Hear 06:51 Trading Up the Chain 06:59 Fake Credibility Strategy 07:25 Honest SEO 08:23 Challenging Popular SEO Techniques 09:35 Self-Publishing for Groundbreaking Ideas 10:27 Summary 12:36 Sign-Off

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

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