Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners.

*Please excuse my sound quality, I had a mic issue!*- Crystal

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Unique SEO Insights From Nick:

• SEO professionals who figured out SEO organically approach it differently than those who learned it within large companies. 
• Marketing efficiency is key.
• Nick shared strategies of crafting content that targets specific keywords and creating data maps.

Nick on PR and SEO:

• The faster indexing of news-worthy content leads to faster link indexing.
• The process of getting the story right for PR can take time and resources.
• Podcasts are the most cost-effective type of PR campaign: they don't require  content creation.

Pitching and Posting As A Link Building Strategy:

• Align your pitch with the recipient's content intent.
• Make the initial outreach email short and personalized. 
• Understand the recipient's monetization strategy. 
• Cold emailing still works.

Data-Driven Content Attracts Journalists

• Generate backlinks with no outreach: select keywords that include statistics, data, or averages.
• Nick introduced "data maps", using the example of "top Valentine's Day gifts by state." 
• Leverage the popularity of data maps and allow for both national and local pitching opportunities.

Limited budget for link building?

• Create trend reports based on deep Google trends research. 
• Invest in quality content and outreach processes vs. cheap links. 
• Understand the effectiveness of internal links.
• Consider combining data content and guest blogging for external links.

Final thoughts to create an SEO Strategy:

• Understand you customer's journey for better SEO. 
• Speak to customers to gain insights into their search behavior.
• Creative thinking in digital marketing = great value. 
• Precise formulas for SEO success does not exist.

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