Today’s guest is Rachel Karten, the social media strategist, writer, and creator of the must-read Substack newsletter Link in Bio. Rachel, a Bon Appétit alum and Cherry Bombe 2026 Power List honoree, is one of the smartest people thinking about social media today.

Rachel joins host Kerry Diamond to talk about what’s happening on Instagram right now, why follower counts don’t mean what they used to, and why short-form video matters so much for brands, restaurants, and media companies. She breaks down how social platforms have changed, and how doing less—but doing it with intention—can be a smarter way forward.

Plus, Rachel shares her thoughts on Substack, Facebook’s possible comeback, the pressure to be everywhere, and some of the brands and restaurants doing social media right today.

Click here for the 2026 Cherry Bombe Power List 

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More on Rachel: Instagram, Link in Bio