Link Up Leaders

The fourth and final installment of our series with Elevate Brands is talking all about supply chain! On this episode of Link Up Leaders, Francois and Lisa are sitting down with Amedio "Muzzi" Palmieri to discuss how Amazon Sellers can do their part to create a more sustainable supply chain.

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💥About Our Guest!💥

An industry veteran, Mr. Palmieri has 20 years of executive supply chain and operations experience at well-known brands such as IBM, Dell, Lenovo, Avnet, Ernst & Young, and Genpact. Muzzi is an Executive Lean Six Sigma Black Belt and is recognized by his peers as the “go-to expert” for lean continuous improvement methodologies and tools.

Muzzi enjoys spending quality time with his family, playing billiards, golf, and staying fit.

Elevate Brands is building the future of retail, today. The company was launched in 2016. They acquire and operate a portfolio of eCommerce brands centered around Amazon. The company has over 100 employees and 25 brands and has an extremely strong operating team with a proven track record and the ability to grow their brands.

Learn more about Elevate Brands at https://www.elevatebrands.com/

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👋 Connect with our hosts Lisa and Francois on LinkedIn

🔗 Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗 Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are sitting down with Rohan Shah, Founder and SVP of Business Development and Partnerships at Extend to learn more about how product protection services can help increase customer retention by enhancing the post-purchase experience.

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💥About Our Guest!💥

One to forge new paths, Rohan Shah is bringing a fresh perspective to the outdated warranty industry as Founder and Senior Vice President of Business Development and Partnerships at Extend. Since founding Extend in 2019, Rohan’s focus has been on driving business value for enterprise brands and retailers by keeping their customers connected to their products and brands. Building innovative solutions with talented teams is what fuels Rohan. After graduating from Stanford University, he founded multiple companies, incubated new startups for Fortune 500 clients at Boston Consulting Group’s Digital Ventures, and invested in a variety of industry-leading technology companies. He enjoys exploring new places, watching the Golden State Warriors, and spending time with family.

Extend is an API-first company that allows any merchant to easily offer extended warranties and protection plans while providing the merchant's end customers with a vastly improved and modern support experience that eliminates many of the issues customers face today with legacy providers. Extend works with leading retailers across consumer electronics, appliances, auto parts, sports and fitness, and more. The company’s modern and digitally native solution delivers an up-leveled product protection experience that results in a win for merchants and their customers. Extend works with leading merchants including Peloton, iRobot, Harman/JBL, Backcountry, Balsam Hill, BlendJet, RealTruck, Traeger Grills, and more across the United States and Canada.

Learn more about Extend at https://www.extend.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗 Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗 Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔Don't forget to subscribe and turn on notifications!🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

It's time for part 3 of our 4 part series with Elevate Brands! On this episode of Link Up Leaders, Lisa and Francois are sitting down with Jeremy Bell, Chief M&A Officer for Elevate Brands to discuss what Amazon and eCommerce Sellers can do to maximize the value of their business leading into an exit!

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💥About Our Guest!💥

Meet Jeremy, Elevate Brands’ Chief M&A Officer. From down under (Australia) originally he now calls Austin, Texas home and is passionate about helping sellers achieve lucrative exits of their Amazon FBA businesses. He has completed countless Amazon FBA acquisitions over the last 18 months and is gaining a reputation as one of the most experienced business acquirers in this space.

Elevate Brands is building the future of retail, today. The company was launched in 2016. They acquire and operate a portfolio of eCommerce brands centered around Amazon. The company has over 100 employees and 25 brands and has an extremely strong operating team with a proven track record and the ability to grow their brands.

Learn more about Elevate Brands at https://www.elevatebrands.com/

👋Connect with Jeremy directly at [email protected]

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗 Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗 Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

We're back with the second installment of our four-part series with Elevate Brands! On this episode of Link Up Leaders, Francois and Lisa are speaking with Lo Martin, Chief Marketing Officer, to speak about how you can elevate your brand's marketing strategy.

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💥About Our Guest!💥

Lo Martin is a Creative Director and Marketing Strategist with 18+ years of experience building brands and leading businesses in the lifestyle, travel, and media spaces. Her diverse background in both startups and established companies has allowed her to excel across several disciplines: from deep dives into UX to growth hacker marketing campaigns to producing cross-platform news for a global youth movement.

Elevate Brands is building the future of retail, today. The company was launched in 2016. They acquire and operate a portfolio of eCommerce brands centered around Amazon. The company has over 100 employees and 25 brands and have an extremely strong operating team with a proven track record and ability to grow their brands.

Learn more about Elevate Brands at https://www.elevatebrands.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐Find us on Facebook: https://www.facebook.com/linkupleaders

🌐Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔Don't forget to subscribe and turn on notifications!🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are chatting with Omar Angri, Founder of Margin Business to explore the importance of localizing your eCommerce listings.

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💥About Our Guest!💥

Omar Angri, born in Germany, originally studied graphic design before moving into corporate account management with high-profile clients. In 2014 Margin Business Agency was born and turned into a global consulting firm that helps brands selling on Amazon on a global level.

Margin Business Inc. is an Amazon Listing Optimization and Translations agency and was founded in 2014 by Emilie and Omar Angri. The company’s native speakers and business professionals work to optimize product listings to reach a larger customer base effectively and convert traffic into sales!

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Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media! 👇👇

Find us on Facebook: https://www.facebook.com/linkupleaders

Follow us on Instagram: https://www.instagram.com/link_up_leaders/

Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔Don't forget to subscribe and turn on notifications!🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

According to DigitalCommerce360, consumers spent a staggering $861.12 billion online with U.S. merchants in 2020. This is a 44% increase in spend year over year which is thought to be the "highest annual U.S. eCommerce growth in at least two decades." There are clearly many opportunities and avenues for expansion and success in the eCommerce market.

On today's episode of Link Up Leaders, Francois and Lisa are sitting down with Stefan Haney of Foundry to discuss and explore the new opportunities in growth, innovation, and leadership that have been created by brand aggregators, COVID, and Eastern Europe.

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💥About Our Guest💥

Stefan is an ex-Amazon veteran, an experienced senior business and technology leader with a proven track record of launching new technology, delivering business results, mission-critical programs, projects, and systems in a variety of industries. He leads Vantage International to deliver Business/Technology Assessments, new Software and Data Analytics capabilities, and training for adapting Amazon-style concepts (i.e. bar-raising, CX Reviews, team organization structures, Decision through writing) into your organizations. In his previous role at Amazon, Stefan led the team driving design and development for product shopping pages, aka "Detail page". As a member of the Amazon Consumer Shopping leadership team, Stefan contributed to the strategy and innovation driving Amazon's home page, navigation, checkout, and product pages worldwide, across all devices (PC, phone, tablet). Specialties: software development, agile software development, UX design, product management, project management, global highly available systems, forecasting, procurement, inventory planning, SAAS, machine learning applications.

Foundry is a brand acquisition firm setting a new standard for eCommerce performance and brand excellence with its data-driven technology platform. The team finds exceptional online businesses and nurtures them into epic, enduring brands to curate a selective portfolio of companies that households depend on to make life better. Founded by the group that built Amazon Marketplace, in addition to founders of transformational billion-dollar eCommerce brands, Foundry partners with entrepreneurs for the long term. It aims to profitably scale online brands to build the leading collection of top consumer companies with private equity, continuous resources, a vast network, and unmatched experience.

For more information, visit https://www.foundrybrands.com/

📚Referenced Reading📚

📙Good to Great by Jim Collins

https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996/ref=sr_1_3?dchild=1&keywords=good+to+great+jim+collins&qid=1626357588&sr=8-3

📘Innovator's Dilemma by Clayton Christiansen

https://www.amazon.com/Innovators-Dilemma-Technologies-Management-Innovation/dp/1633691780/ref=sr_1_1?crid=3T50R4NGRV7O2&dchild=1&keywords=innovators+dilemma&qid=1626357834&sprefix=innovators+d%2Caps%2C172&sr=8-1

📗The Goal by Eliyahu M. Goldratt

https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951

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Connect with our hosts Lisa and Francois on LinkedIn

Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media! 👇👇👇

Find us on Facebook: https://www.facebook.com/linkupleaders

Follow us on Instagram: https://www.instagram.com/link_up_leaders/

Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔Don't forget to subscribe and turn on notifications!🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

We've said it before and we'll say it again. Yes, PPC is the sexy side of eCommerce, and especially of selling on Amazon. But if you don't have a quality product to sell, or even know who you're selling to and how to speak to them, PPC isn't going to be the solution to your growth.

On this episode of Link Up Leaders, Lisa and Francois are speaking with Troy Johnston of Seller.Tools. He'll be sharing with us what Sellers can do to place their customers back in the focus of their brand's direction and to break the dependency on PPC.

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💥About Our Guest💥

Troy Johnston is the Co-founder of Seller.Tools, a robust suite of optimization tools leveraging actual Amazon data. He sold one of his flagship brands for multiple 7 figures and quickly moved to consulting for 8 & 9 figure clients on Amazon. Troy is obsessed with creating data-driven solutions for Seller.Tools clients by empowering sellers with the best data alongside exclusive features. You can find Troy and an amazing community of FBA sellers through the Facebook community FBA Kings.

Seller.Tools offers brands on Amazon the edge with a robust suite of tools covering keyword research, listing optimization, competitive analysis, comprehensive alerts system, and more. For the next level brands, ranking and review features available through Seller.Tools will be a game-changer. This includes integrations with ManyChat for building your valuable customer VIP list, reliably ranking products across a variety of keywords and automating the entire review gathering process. Seller.Tools is that perfect solution for brands wondering what features can bring them to the next level in their business and leave the competition in the dust.

Learn more at https://seller.tools/

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Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/ --

Follow Link Up Leaders on social media! 👇👇

Find us on Facebook: https://www.facebook.com/linkupleaders

Follow us on Instagram: https://www.instagram.com/link_up_leaders/

Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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Don't forget to subscribe and turn on notifications!🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

Link Up Leaders has partnered with Elevate Brands to bring you all a four-part series discussing everything from building a brand and transitioning from online arbitrage to private label, to scaling your eCommerce supply chain and mergers, acquisitions, and exits.

On this first episode in the series, Francois and Lisa are speaking with Elevate's Founder and CEO Ryan Gnesin who will be speaking about the recent elevation in value of Amazon businesses and why now is a great time to sell your brand!

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💥About Our Guest!💥

Ryan is the Founder and CEO of Elevate Brands, a leading acquirer of Amazon business. He founded the company in 2016 and initially started with online arbitrage of shoes, before building a large wholesale business on Amazon, and then finally evolving the business to owning a portfolio of private label brands. Before that, Ryan spent 9 years working with Glencore, the world largest commodities trader. He was based in Switzerland and Indonesia, where he ran a $500Mil commodities trading division. Ryan grew up In Johannesburg South Africa until age 14. He lived in Sydney Australia ages 14-24 where he studied at UNSW and has a BCom with majors in Finance and Economics.

Elevate Brands is building the future of retail, today. The company was launched in 2016. They acquire and operate a portfolio of eCommerce brands centered around Amazon. The company has over 100 employees and 25 brands and have an extremely strong operating team with a proven track record and ability to grow their brands.

Learn more about Elevate Brands at https://www.elevatebrands.com/

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Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media! 👇👇

Find us on Facebook: https://www.facebook.com/linkupleaders

Follow us on Instagram: https://www.instagram.com/link_up_leaders/

Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔Don't forget to subscribe and turn on notifications!🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa and joined by Mina Elias to discuss how data drives eCommerce business decisions and learn more about his personal eCommerce journey.

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💥About Our Guest!💥

Mina is a multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of the PPC university. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal is to disrupt the supplement industry and make a significant positive impact by cleaning up the market and giving consumers the supplements they deserve.

MMA Nutrition was founded on a very simple concept: providing affordable, clinically-dosed supplements to athletes. We ensure every ingredient has been subject to clinical trials backing its effectiveness and dosages, as shown on the research page. There are no secret blends, and the supplements here have been formulated by a chemist, chemical engineer, and then reviewed by an MD and a clinical dietitian. We make sure athletes get what they deserve to perform at the highest level, no matter the sport. We here at MMA Nutrition strive for one thing: We Overdeliver. You Overachieve.

Follow Mina's journey on Instagram @egyptian_prescription_elias

🔗Connect with Mina on LinkedIn! https://www.linkedin.com/in/mina-elias-52313772/

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Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media! 👇👇

Find us on Facebook: https://www.facebook.com/linkupleaders

Follow us on Instagram: https://www.instagram.com/link_up_leaders/

Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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Don't forget to subscribe and turn on notifications! Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

Thoroughly built-out standard operating procedures are the backbone to creating a strong company infrastructure. On this episode of Link Up Leaders, Lisa and Francois are speaking with Ana Michaela Santiago, the COO of Outsource School to discuss how to create, implement, and effectively update SOPs within your eCommerce business.

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💥About Our Guest!💥

Ana Santiago is the current COO of Outsource School and has been working remotely for 10 years. Starting at the age of 18, Ana started taking on her own freelance clients full time helping them with sales work, SEO, content, eCommerce, among other business tasks. As the COO of Outsource School, she is in charge of managing the entire team of 15+, optimizing operations, and contributing to the growth of the brand. Ana lives in the Philippines and regularly speaks about her experiences helping companies to efficiently operate and grow with 100% remote teams.

Outsource School aims to help entrepreneurs to scale their business by outsourcing to VAs. The 3 top things they focus on are helping them save time, avoid hiring mistakes and turnover and hire quickly. With their easy-to-implement systems and processes, they help you avoid common mistakes when hiring, onboarding, training, and managing.

💰Special Community Discount for 20% off the Outsource School yearly plan: Code: LinkUp

Checkout Page: https://www.outsourceschool.com/insider-checkout/

Schedule a call with Ana for an in-depth explanation of Outsource School and receive a FREE Care Plus package!

** VALID SEPTEMBER 17,2021 THROUGH OCTOBER 1, 2021 https://www.outsourceschool.com/consultation/

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Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media! 👇👇

Find us on Facebook: https://www.facebook.com/linkupleaders

Follow us on Instagram: https://www.instagram.com/link_up_leaders/

Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔Don't forget to subscribe and turn on notifications!🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com