Link Up Leaders

eCommerce marketing is abuzz with TikTok tricks and treats, promising viral success if you leverage influencers, use the right hashtags, and hop on the trends. But the advice stops there! How do you work with influencers? Where can you find them? How do you know that TikTok is even a good addition to your marketing strategy?

On this episode of Link Up Leaders, Francois and Lisa are sitting down with the queen of social media herself, Cassandra Craven!! We'll cover everything from how eCommerce businesses can work with TikTok Influencers to how to use TikTok Ads.

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💥About Our Guest!💥

A social media maven, Cassandra has been making strides in organic social media for over a decade, bringing her edge and expertise in community management, influencer relations, content creation, social strategy, and analytics to the Helium 10 social storefront. While leading the charge as the first woman to represent Helium 10 on stage, Cassandra is at the forefront of cutting-edge tactics and trends, she has been a pivotal part of the company’s growth and evolution. On the daily, she advances the company’s social media accounts and acts as the company liaison in Facebook groups. In her earlier years, she managed and produced content for both national and international brands in the television, film, and advertising industries, including two Emmy-nominated TV series and the 2018 top-grossing films, Aquaman and Marvel’s Venom. Using marketing techniques previously reserved for large-scale firms and name brands, Cassandra can teach individual sellers how to implement these strategies to effectively drive traffic to their listings and increase revenue.

Helium 10 is Empowering Entrepreneurs Worldwide to Start, Grow and Scale Businesses on Amazon

Learn more at https://www.helium10.com/

Resource Reference in this Episode:

🌐https://izea.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

We've all heard about the recent boom in Amazon and eCommerce Aggregators and heard success story after success story. But what about those bumpy acquisitions?

On this episode of Link Up Leaders, Lisa and Francois are sitting down with Allan Fisch, Co-CEO and Co-Founder of Moonshot Brands to share with us his personal acquisition journey and how his less than stellar experience led to him creating a company that helps entrepreneurs have "out of this world" eCommerce exits!

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💥About Our Guest!💥

Allan Fisch, Co-Founder and Co-CEO of Moonshot Brands is a Y-Combinator and a Wharton Business School alumnus. He has successfully founded and exited three companies: LeapPay, Mavencare, and the eCommerce site HomeSav.

Moonshot Brands is a Y-Combinator-backed multi-brand platform that buys and grows Amazon and DTC brands. Moonshot Brands partners with the most successful owner-operators of third-party marketplace businesses and direct-to-consumer brands. Moonshot then helps these brands achieve their potential through growth capital, data, deep expertise in operations, supply chain management, marketing, omnichannel distribution, and international expansion.

Learn more at https://www.moonshotbrands.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

It can take anywhere from 14-30 business days to receive payment for the products you've sold on Amazon. Wouldn't it be nice to get paid the same day that you make a sale?

On this episode of Link Up Leaders, Francois and Lisa are speaking with Storfund's Head of Business Development Costas Anastassiadis to hear about Storfund's, "Sell today, get paid today" mission and how daily cash advances can help eCommerce businesses to scale their businesses more effectively and efficiently.

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💥About Our Guest!💥

Costas Anastassiadis is spearheading business development at Storfund, a fintech company based in London. Over the past 30 years, he has led bus-dev for a robotics company, founded and ran a garment business, sourced products in Eastern Europe and Turkey, co-founded a contemporary art gallery, and a vacation rental business that manages close to 30 properties. Costas started his career as a management consultant with Price Waterhouse in Chicago. He studied Economics at Northwestern University and his senior thesis - written under the tutelage of the late Nobel Prize winner Dale T. Mortensen - was the recipient of the Economics Department's annual award.

The concept behind Storfund is simple “Sell today, get paid today”. Available on a growing number of marketplaces throughout the world, including 17 out of 20 Amazon marketplaces, we provide cash advances to high-growth retailers. By eliminating the delay between sale and payment on marketplaces, Storfund allows retailers to restock more quickly, negotiate better terms with suppliers and plan more effectively.

Learn more at https://storfund.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

The recent conversation about diversifying your platforms as an eCommerce business owner has been skewed heavily in favor of Walmart in recent months. The question on everybody's mind now is, "How can I scale my business on Walmart?". Another potential question is, "How does selling on Walmart differ from Amazon, and what are the benefits?".

During this episode of Link Up Leaders, Francois and Lisa will speak with Teikametrics' Senior Director of Sales Jason Magee to learn how eCommerce businesses can scale on Walmart, how it differs from Amazon, and how to implement AI-powered marketing into their business model.

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💥About Our Guest!💥

Jason Magee, Senior Director of Sales at Teikametrics, is a seasoned industry professional. He's obsessed with helping sellers and brand owners scale successfully on Amazon, Walmart, and eBay. Jason works tirelessly to provide value to the industry and has created a best-in-class team of professionals committed to solving problems and understanding the specific pain points in eCommerce. Teikametrics’ AI-powered Marketplace Optimization Platform, combined with Expert Analysts helps sellers and brand owners maximize their potential on the world’s most valuable marketplaces.

Learn more at https://www.teikametrics.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa will be speaking with Mike Bandar, Co-Founder of Waybook.com who loves speaking about achieving business growth and optimising operations through great systems, processes, delegation and automation.

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💥About Our Guest!💥

Mike is a co-founder of Waybook.com, the onboarding and training tool for growing teams. Waybook was born out of the startup studio Turn Partners. Mike is a founding Partner of Turn Partners focused on the acquisition, turnaround and creation of digital businesses. Mike led the turn around of a UK based niche-dating agency, achieving over a 2000% revenue growth in 18 months. Turn Partners are also behind Hopper HQ, the Instagram scheduling tool, now servicing clients in over 80 countries. Turn Partner’s also run various other projects as well as a small investment portfolio. Mike is a graduate from Aston Business School and has owned and operated businesses since the age of 15. His background is mainly within sales, marketing and start up enterprise with experience ranging from the position of Head of New Business at a global advertising agency to providing independent consultancy for clients such as PETRONAS oil, PWC & AXA. Utilising his start up and entrepreneurship experience Mike is an entrepreneurship educator and business coach. He is a lecturer of Entrepreneurship at University College London and leads on online and offline business education for various start up incubators and accelerators. Mike also runs Enterprise Academy, an entrepreneurship education company running programmes for various corporate, government and education institutions internationally including the British Council and the UK foreign office. In recent years Mike was featured on the Queen’s Birthday Honours list receiving a British Empire Medal for ‘Services to Young Entrepreneurs in the West Midlands’. He was also awarded an Honorary Doctorate of Science from Aston University for his contribution to Enterprise and Entrepreneurship, making him one of the youngest ever recipients of a DSc. His main focus is now within Turn Partners as well as providing start up and enterprise training to individuals, institutions and corporates across the world.

Waybook.com is a powerful tool to turn your documents, processes, and know-how into effective and organized onboarding, training, and reference materials. Creating a business playbook that helps your business grow by organising your knowledge and SOPs, onboarding your team faster and keeping your business on the same page.

Learn more at https://www.waybook.com/

📚Resources mentioned in this episode📚

📕 The Lean Startup by Eric Ries https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898

📘 The E Myth Revisited by Michael Gerber https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_2?crid=1NKWG4XXNALC&dchild=1&keywords=e+myth&qid=1633715762&s=books&sprefix=e+my%2Cstripbooks%2C183&sr=1-2

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

We've officially entered another unprecedented Q4! On today's episode of Link Up Leaders, Francois and Lisa are welcoming back Matt Remuzzi, CEO of CapForge, Inc., who will walk us through how eCommerce businesses can prepare their financials for Q4, as well as outline what hurdles to anticipate.

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💥About Our Guest!💥

Matt Remuzzi is the founder and CEO of CapForge Inc. Matt started the business originally focused on small business consulting for VC and Angel investors seeking startups in 2000. The business grew over time to encompass business broker and merger activity as well and then ultimately morphed into an accounting focus. Matt has been an active entrepreneur over the last 20 years, starting six businesses and selling two, has worked with over 4,000 small business clients, and has grown the current iteration of CapForge to over 1,000 clients and over 50 employees. Matt has a BA in Psychology and an MBA in Entrepreneurship, is married, and has two children. In his spare time, he enjoys surfing and is currently working towards a private pilot's license.

CapForge Inc, an accounting and tax firm focused on eCommerce business owners. With nearly 1,000 clients and growing fast, CapForge is one of the largest firms in the industry for online sellers, with Amazon sellers being the single biggest group but clients among all platforms and across the US as well as internationally. CapForge has over 50 employees and is located in Carlsbad, CA.

Learn more at https://capforge.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

SMS marketing is highly regarded as one of the most effective methods of marketing to your customers with high open rates, nearly instantaneous delivery speed, and significant response rates. But how can eCommerce business owners harness and implement the power of SMS marketing into their strategies?

On this episode of Link Up Leaders, Lisa and Francois learn from Drew Himel how eCommerce businesses can implement SMS marketing into their strategies.

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💥About Our Guest!💥

Drew Himel started WSI in 2007 when he was 23 years old teaching himself web design and in 6 years became the 2nd highest-grossing franchise in the world out of 1500. He rebranded the agency in 2012 to PCR with a focus on conversion and retention working with Hubspot and becoming the fastest partner to ever reach Platinum status. His agency has worked with early-stage startups like Dosist, MUD/WTR, & Vive Organichelping to the Los Angeles Chargers launch in LA. He is also an active investor and advisor having worked with SpaceX, Calm, & Seed. His views on entrepreneurship have been covered in USA Today, Wall Street Journal, & Fox News.

PCR is a digital strategy and consulting firm helping consumer brands scale and grow through conversion rate optimization. Services Include: - UI/UX - Email Marketing - Marketing Automation

Learn more at https://consultpcr.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

If you or a fellow Amazon Seller has had a listing taken down by the big orange giant, you've experienced firsthand how difficult it can be to have that listen reinstated. On this episode of Link Up Leaders, Lisa and Francois are joined by John Cavendish, the CEO of SellerCandy to learn more about how you can have your Amazon listing reinstated as quickly as possible, as well as:

👉 How Amazon listings get taken down

👉 How this impacts the Sellers

👉 How much this process can cost a Seller

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💥About Our Guest!💥

John’s vast experience owning and overseeing millions in sales on Amazon via his own brands led him to found his Full-Service Amazon agency, becoming a premier Amazon Channel Management provider for brands to scale fast with a supportive team around them. His deep understanding of the Amazon Seller experience led to developing the concept of Seller Candy, providing the expert Virtual Assistant experience, delivered as a service.

Seller Candy strives to remove the daily friction experienced by eCommerce entrepreneurs by handling their Amazon account issues and support cases with agency-level expertise and best practices in a fun and collaborative environment.

Learn more at https://sellercandy.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

Auditing and accounting are some of the most complicated, yet crucial and vital parts of a successful business. Taxes, bookkeeping, and cash flow allocations are often pain points for entrepreneurs, but shouldn't be ignored.

On this episode of Link Up Leaders, Francois and Lisa chat with CPA Alan Chen to learn the benefits and positive impact of educating yourself on eCommerce tax and accounting and how that directly translates into an additional 5-6 figures in your business year over year!

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💥About Our Guest!💥

Alan is a Certified Public Accountant and one of the founding partners of FreeCashFlow.io a leading accounting and consulting agency based out of Los Angeles, Califonia, and they are focused on one niche and niche only: Online and eCommerce business owners. Alan along with his partner Stanford has over 20+ years combined working in the fields of Audit, Accounting, compliance, and tax for Multinational and 9 Figure+/Large Public Companies such as EY, Riot, Disney, and Paramount.

The agency offers an all-inclusive package where they take care of all your business tax planning, sales tax filing and threshold strategies, cloud-based bookkeeping, and smart cash flow allocations so that you can keep more of your profit in your back pocket. In fact, they are so confident they can help you save money, they provide a money-back guarantee so that there’s no risk to you!

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

When it comes to marketing your eCommerce business, are you doing what you should be? How can you be sure of what you should be doing? (It gets confusing fast, doesn't it?)

On this episode of Link Up Leaders, Francois and Lisa speak with marketing problem solver Chloë Thomas to learn how you can create your customer master plan and ensure that you are in fact, doing everything you need to be doing to effectively market your eCommerce business.

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💥About Our Guest!💥

Chloë Thomas is a globally recognized eCommerce marketing problem solver. Author of several bestselling books, keynote speaker, advisor, and host of both the award-winning eCommerce MasterPlan Podcast AND the brand new Keep Optimising marketing podcast.

Chloë Thomas has been in eCommerce since 2003; she’s worked client-side, agency-side, and adviser-side. Working with a wide variety of retailers from high street omnichannel operations to fresh online-only start-ups, covering international launches, subscription, B2B, and even dabbling in marketplaces. Chloë’s specialty is solving eCommerce Marketing Problems, from increasing new customer acquisition to improving the performance of email marketing newsletters or finding the right new website provider.

Learn more at https://ecommercemasterplan.com/

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📚 Resources mentioned in this episode!

📕 eCommerce Marketing: How to Get Traffic That BUYS to your Website https://www.amazon.com/eCommerce-Marketing-Traffic-That-Website/dp/1999878833/ref=sr_1_3?crid=247XD2N85ELRT&dchild=1&keywords=ecommerce+marketing+how+to+get+traffic+that+buys+to+your+website&qid=1632233780&sprefix=ecommerce+marketing+%2Caps%2C168&sr=8-3

📘Traction by Gino Wickman https://www.amazon.com/eCommerce-Marketing-Traffic-That-Website/dp/1999878833/ref=sr_1_3?crid=247XD2N85ELRT&dchild=1&keywords=ecommerce+marketing+how+to+get+traffic+that+buys+to+your+website&qid=1632233780&sprefix=ecommerce+marketing+%2Caps%2C168&sr=8-3

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com