Link Up Leaders

Facebook has long been regarded by the younger generations as the "older" folks' social media. However, there is still huge potential for eCommerce businesses to create and interact with their customers through Facebook groups!

On this episode of Link Up Leaders, Francois and Lisa learn from Katie Wight how eCommerce businesses can cultivate great customer engagement through Facebook groups and the best strategies to grow and nurture that network.

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💥About Our Guest!💥

Katie Wight (Vermont, US) is the founder of KW Content, global content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands. Strong Brand Social is our newest project, where we provide the absolute best (and most accessible) social media marketing education that empowers small brands to develop their own high-performing marketing programs that are guaranteed to drive growth.

Teaching from our proven agency methodologies, we simplify the process and demystify the art of social media marketing to offer focus, efficiency, and measurable results to small business owners, brand directors, and social media marketers!

Learn more at https://kwcontent.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are kicking off the New Year with Liz Downing to discuss her predictions for the eCommerce industry in 2022.

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💥About Our Guest!💥

Liz has been in the eCommerce space since 2014, focused on helping sellers and brand owners grow their business, make connections, and learn how to navigate the Amazon waters. Teikametrics provides a best-in-class AI-powered advertising platform to help sellers and brand owners optimize their performance on Amazon and Walmart.

Learn more at https://www.teikametrics.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

SEO: three little letters that stand between you and optimal visibility to your desired audience. On this episode of Link Up Leaders, we're chatting with Mark Casey of Mark Casey SEO to learn more about Amazon's SEO and how to write a solid Amazon listing.

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💥About Our Guest!💥

Mark dedicated himself to fully understanding the science behind where a product ranks on Amazon and how to optimize product listings for the highest rate of conversion. Working under a top 500 company, for example, he helped to enhance their Amazon page which contributed to their current nine-figure annual earnings. Through his personal brand, MarkCaseySEO, he assists clients both big and small to achieve similar results by improving their Amazon strategy. Staying up to date on the latest technological changes and ranking factors, Mark provides his clients with the best resources available to reach new heights of success in the world of e-commerce.

Whether you are new to the game or an established seller, our team can help you reach your goals through Amazon SEO and marketing, listing optimization, keyword research, product launches, ranking, reviews and much much more!

Learn more at https://markcaseyseo.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, we're circling back on our conversation with Steven Selikoff! We'll be diving deeper into how Amazon Sellers can create and nourish relationships with small in-store retailers.

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💥About Our Guest!💥

Steven Selikoff is a serial entrepreneur who has been developing innovative products since 2005. His products have been in independent & specialty retailers, big box stores, and catalogs all over the world, on Amazon Vendor, and on Amazon Marketplace (Seller central.) His products have been on every major morning show, featured in newspapers and in magazines ranging from USA Today to Forbes to Vogue, and were even in the gift bags at the Oscars. Steven was formerly Global Business Manager at Microsoft, and has taught and lectured on Negotiation, Product Development, and Business Process Improvement across the globe. He is the author of The COMPLETE BOOK of Product Design, Development, Manufacturing & Sales, which has sold over 20,000 copies, and is now used as a textbook in major universities. Most recently Steven founded the Product Development Academy, a concierge training program which teaches entrepreneurs how to develop products from concept to retail.

Product Development Academy is a small, exclusive, training program with a hands-on concierge approach to teaching entrepreneurs how to develop innovative CPG products and get them on retailer’s shelves. Our goal is to help entrepreneurs develop a true omnichannel product-based business, with products available everywhere consumers want to buy. We do not focus solely on eCommerce, since the Department of Commerce has shown that in the 8 out of 10 product purchases are made in-store. (That percentage is higher in the Q3 2021 reports released last week.) Our principle is that success begins with a product that has proven customer appeal and a high multiplier and should be available across all multiple sales channels. We offer two intensive programs and will be presenting a Live event on How To Sell To Retailers in Las Vegas in January.

Learn more at https://productdevelopmentacademy.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are chatting with Eric Martindale to learn about how changing technologies will and are impacting the eCommerce industry.

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💥About Our Guest!💥

Eric founded Suburban Street Trading Company in 2012, and then went on to form Elite Commerce Group as a wholly-owned subsidiary in 2015. Prior to starting his company, Eric served as a Marine officer for 14 years, culminating as a Military Science Professor at Villanova and UPenn.

Elite Commerce Group is a full-spectrum Marketplace Management Agency, which provides custom-tailored solutions to launch and grow brands on the various digital marketplaces. Elite Commerce Group's focus is to provide technology-powered solutions to bridge the "tech gap" for strategic brand partners.

Learn more at https://www.elitecommercegroup.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

--

🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are joined by Jeremy Epperson, the CEO of Conversion Guides to learn how to create a framework for conversion rate optimization that helps your eCommerce startup to accelerate your growth rate.

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💥About Our Guest!💥

Jeremy's mission is to help startups with the relentless pursuit of exponential growth online. He has launched Conversion Rate Optimization programs for 155+ startups and translated that into a proven process to drive growth. He's generated over $247 million in tracked revenue for consulting clients. As a professional speaker, he has presented over 175 times in 47 states and trained over 42,000 Executives, Marketers, and Growth Leaders.

Conversion guides is a consulting firm that helps growth-stage startups with conversion rate optimization, market and customer research, and customer journey mapping.

Learn more at https://www.conversionguides.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

--

🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

As Marshall Goldsmith said, "what got you here won't get you there". This rings true for eCommerce businesses when speaking about their organizational structure and the role that Founders play in the business.

On today's episode of Link Up Leaders, Francois and Lisa are speaking with Eli "Lipi" Lipshatz, the Co-Founder and Director of Escala to discuss the differences in organizational structure between beginner Amazon businesses and 8-figure Amazon businesses. We'll discuss what key hires Founders should be making and at what point in time, as well as what Founders' focus should be on a daily basis.

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💥About Our Guest!💥

As the Director of Escala, Eli Lipshatz (Lipi) oversees the team of 30+ Process Improvement consultants that all have an extensive background in Big 4 Consulting Firms. In his previous role as an Operations Manager of an Amazon business, Lipi scaled the brand from 2-5M in 12 months, before wrapping it up for exit to Thrasio. Since then, through the lens of Escala, Lipi has worked closely with the biggest names in the Amazon industry, conducting in-depth operational transformations for sellers, aggregators, service providers, brokers from all over the world. Deep-diving into the nitty-gritty processes of over 50 Amazon businesses in the last year, Lipi has a unique perspective on the best practices and secret tips and tricks that set the best Amazon businesses apart.

Escala is the only eCommerce Process Improvement Consulting firm that focuses on setting your operation up for scale or sale. Using a proprietary Maturity Framework that assesses your businesses in comparison to others of similar size, Escala methodically examines your internal processes, redesigning to remove bottlenecks and create efficiencies. In a matter of months, Escala consultants build Process Maps, SOPs, Organizational Structure & Technological Integration to transform your operation from a Mom-and-Pop style organization to a streamlined, optimized system.

Learn more at https://www.weareescala.com/

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📚Resources mentioned in this episode:

📗The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter, Update and Expanded - https://www.amazon.com/First-90-Days-Strategies-Expanded/dp/1422188612/ref=sr_1_1?gclid=CjwKCAiA78aNBhAlEiwA7B76p4L1VnvS1As9-gMn7wwkJidxeA_9GZiDFkUjvRkBi-ogqY6D4YzrJxoCUVQQAvD_BwE&hvadid=410087901524&hvdev=c&hvlocphy=9010810&hvnetw=g&hvqmt=e&hvrand=15655000377520938346&hvtargid=kwd-3507521666&hydadcr=21934_11243161&keywords=the+first+90+days+michael+watkins&qid=1639083950&sr=8-1

📙Who: The A Method of Hiring - https://www.amazon.com/Who-Geoff-Smart/dp/0345504194/ref=sr_1_1?keywords=the+A+method+for+hiring&qid=1639084375&sr=8-1

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

--

🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

It should come as no surprise that 83% of satisfied customers are willing to recommend your product to their friends. But what is shocking is that only 29% of them actually make a referral! 😲

On this episode of Link Up Leaders, Francois and Lisa are chatting with Raúl Galera, the Chief Advocate for ReferralCandy who will teach us how to optimize and amplify word-of-mouth marketing to scale your business! We'll also be learning about referral fraud and how that impacts eCommerce stores.

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💥About Our Guest!💥

Raúl Galera is the Chief Advocate at ReferralCandy, an app that allows eCommerce brands to set up and run customer referral programs. Raul currently leads ReferralCandy's partnership efforts, working alongside agencies, media and tech companies.

ReferralCandy is an app that allows e-commerce merchants to set up and run customer referral programs, which is a very cost-effective way for them to acquire new customers and retain their existing ones.

Learn more at https://www.referralcandy.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

--

🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are joined by Seller Rocket's dynamic duo, Maya Harper and Eric Suddarth! They'll be sharing with us a high-level overview of Amazon affiliate marketing, discussing how trends have changed over the years and how it's evolved into its current state. Specifically, we'll learn about Amazon Editorial Recommendations and publisher-site recommendations.

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💥About Our Guests!💥

Maya started her career in science, working in four labs before changing career paths into business. She started her business career interning on the Seller Rocket team and has since taken a role as marketing manager. Today Maya spends most of her time developing meaningful partnerships.

After completing his undergrad at West Point, Eric served 5+ years as an officer in the US Army, including a 12-month combat deployment to Iraq. Since leaving the military in 2011, Eric spent more than 10 years combined at Johnson & Johnson and Eli Lilly and Company - completing a Leadership Development Program at J&J and roles in finance, sales, and marketing at Lilly. As the GM of SellerRocket, Eric focuses on helping e-comm brands leverage editorial content to increase their sales. Eric also has an MBA from Kellogg and is focused on continuing to dominate his fantasy football league.

Seller Rocket provides Amazon sellers access to Amazon Editorial Recommendations and publisher-site recommendations through their close relationships with publishers in the Amazon Onsite Associates Program (publishers like NYTimes Wirecutter, CNN Underscored, Forbes, etc).

Learn more at https://sellerrocket.io/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

--

🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

The turkey has been eaten, but Santa hasn't come down the chimney quite yet! You still have time to finalize those listings before the last-minute holiday orders come through!

On this episode of Link Up Leaders, Francois and Lisa are chatting with Christina Passmore to learn how Amazon sellers and eCommerce business owners can optimize their listings for the holidays and maximize their sales in the final weeks of the year.

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💥About Our Guest!💥

In 2019 Christina launched her first brand on Amazon Canada and catapulted into a staggering business opportunity with zero experience. What she had in her back pocket was mental determination, and that alone would help her skyrocket her success across the Amazon ecosystem.  When she was furloughed from her aviation career during the peak of the global pandemic, she began writing Amazon listings and blog articles for Amazon sellers and agencies looking to increase conversions and authority in their niches. ​As a small freelancer, Christina secretly wrote for some of the biggest names in the space. Armed with conversion-rich persuasive copy, Amazon agencies began flocking to Christina for transformational evergreen content.  ​As her clientele of Amazon agencies and sellers grew, Christina discovered that copywriting in the Amazon space needed a transformation and in a big way. ​Founded on a forward-thinking approach, Christina Ink combines proven marketing skills with connected copywriting that is not commonly seen in the Amazon ecosystem.  ​Christina’s goal is to help Amazon agencies and sellers unlock the value evergreen content offers for Amazon agencies and FBA businesses to help them skyrocket growth and build trusted communities on and off of Amazon.

Learn more at https://christinaink.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

--

🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com