On this episode of Link Up Leaders, Lisa and Francois are speaking with Steven Selikoff to discuss how selling to in-store retailers is the next natural step for Amazon and eCommerce business owners.

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💥About Our Guest!💥

Steven Selikoff is a serial entrepreneur who has been developing innovative products since 2005. His products have been in independent & specialty retailers, big box stores, and catalogs all over the world, on Amazon Vendor, and on Amazon Marketplace (Seller central.) His products have been on every major morning show, featured in newspapers and in magazines ranging from USA Today to Forbes to Vogue, and were even in the gift bags at the Oscars. Steven was formerly Global Business Manager at Microsoft and has taught and lectured on Negotiation, Product Development, and Business Process Improvement across the globe. He is the author of The COMPLETE BOOK of Product Design, Development, Manufacturing & Sales, which has sold over 20,000 copies and is now used as a textbook in major universities. Most recently Steven founded the Product Development Academy, a concierge training program that teaches entrepreneurs how to develop products from concept to retail.

Product Development Academy is a small, exclusive, training program with a hands-on concierge approach to teaching entrepreneurs how to develop innovative CPG products and get them on retailer’s shelves. Our goal is to help entrepreneurs develop a true omnichannel product-based business, with products available everywhere consumers want to buy. We do not focus solely on eCommerce, since the Department of Commerce has shown that in the 8 out of 10 product purchases are made in-store. (That percentage is higher in the Q3 2021 reports released last week.) Our principle is that success begins with a product that has proven customer appeal and a high multiplier and should be available across all multiple sales channels. We offer two intensive programs and will be presenting a Live event on How To Sell To Retailers in Las Vegas in January.

Learn more at https://productdevelopmentacademy.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

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Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

Why is it that as consumers, we're able to search for a product, add to cart, and complete a purchase in a matter of seconds, but as a business, everything leads to, "Schedule a demo" or "Contact Sales". On this episode of Link Up Leaders, we're speaking with Rick West, CEO and Co-Founder of Field Agent to hear how Field Agent is revolutionizing Click-To-Cart solutions for B2B services.

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💥About Our Guest!💥

Rick West is the CEO and Co-Founder of Field Agent, a global Product Led Marketplace. Prior to starting Field Agent, Rick worked 16 years with Procter & Gamble in various assignments in the United States, Hong Kong and Bangkok. Since leaving P&G, he has been a start-up Entrepreneur for over 20 years. Rick has co-founded multiple start-ups, including the Northstar Partnering Group, CORE4 Research, JOYN, and most recently Field Agent. He is a mentor and speaker within the entrepreneurial community and an active board member. He is also a member of the global Endeavor Entrepreneur network. Rick has a BBA in Personnel and Industrial Relations with a minor in Economics from the University of Kentucky. Personal: Rick is the husband of one, father of 3, Grandaddy of two and a friend to many. Rick and his wife Kim live in Fayetteville Arkansas and they attend Harvest Fayetteville Church where Rick is currently serving as an Elder. They both attended the University of Kentucky and are college Basketball fans and bleed UK Blue #BBN Life Quote: “Don’t live in the world of maybe, let your yes be yes and your no be no” Leadership Verse: Stay within your rails - head North and do not look to the left and right.

Field Agent is a B2B Marketplace focused on delivering retail solutions for brands and retailers. Our product categories include audits, insights, marketing, e-commerce and merchandising.

Learn more at https://www.fieldagent.net/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

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🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

The buying and selling of online businesses has been going on long before the explosion of aggregators. (no really!) On today's episode of Link Up Leaders, Francois and Lisa are chatting with Joe Valley, Author of The EXITpreneur's Playbook and serial entrepreneur who will discuss with us how to get the greatest value out of your business.

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💥About Our Guest!💥

After building, buying, or selling a 1⁄2 dozen of his own companies, Joe Valley helped build one of the leading online-focused M&A Advisory firms in the world. Now, after facilitating nearly 1⁄2 billion in exits, Joe has written the bestselling book The EXITpreneur’s Playbook - to help online business owners get the maximum value and best deal structure when they seek their own incredible exit.

Quiet Light is one of the world's leading "only-online-businesses" focused M&A firms. The EXITpreneur's Playbook is considered "The Ultimate Guide" to selling an online business.

Learn more about Quiet Light Brokerage at https://quietlight.com/

Get Joe's Book! https://exitpreneur.io/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

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🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are speaking with Tarush Aggarwal, CEO of 5x to discuss why it's so important for eCommerce businesses to leverage data. We'll also explore when the right time is for eCommerce business owners to transition from free to paid tools.

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💥About Our Guest!💥

Tarush is one of the leading experts in leveraging data for exponential growth, with over ten years of experience in the field.  After graduating with a degree in Computer Engineering from Carnegie Mellon in 2011, he became the first data engineer on the analytics team at http://Salesforce.com. Data was in its infancy, and the log metric framework which Tarush built was critical in allowing Salesforce to analyze data across customers and provide benchmarks across different industries and verticals Most recently Tarush led Data for WeWork, one of the fastest-growing companies in the world. WeWork leveraged data to be able to grow 10x in 3 years, supporting a footprint of 800+ offices in 120+ cities in 23+ countries with over 12,000 employees. Tarush scaled the data org from 2 to 100+ and their unique approach allowed them to stay lean while supporting every functional area of the business. In 2019 he moved to China to help establish WeWork’s Asia operations and focus on the hyper-growing Chinese market.

5x provides data as a service so companies can focus on leveraging data without worrying about the complexities of setting up the modern data stack.

Learn more at https://5x.co/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

In the world of Supply Chain, "what got you here will not get you there". On this episode of Link Up Leaders, Francois and Lisa speak with Dyci Sfregola about how to level up your business through optimizing Supply Chain.  

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💥About Our Guest!💥

Supply Chain Management requires a constant ability to find (or create when necessary) creative solutions to new and old problems. It sits at the intersection of technology and engineering, arts and creativity, people management and leadership — which made it the perfect career choice for someone who loves people, is multilingual, passionately curious, and can work their way around various coding platforms; someone like Dyci. Supply Chain Management is broad and she found her “calling” in process improvement as it relates to S&OP and inventory management, change management and user adoption of digital tools, and collaboration across the value chain. She also has direct experience in logistics (transportation and warehousing) and demand planning, holds a certification as a Certified Supply Chain Professional from APICS, and is also a certified Anaplan model builder and trainer and a member of CSCMP.

Dyci is the Founder and Managing Director of New Gen Architects and I am also a member of the VCARE Academy Education Research and Practitioner Board. She holds a BA in Spanish from the University of Georgia where she was named a UGA Amazing Student and recognized by BET’s Black Girls Rock as a M.A.D. Girl (Making A Difference) for her work in global development and education. She also studied Industrial Engineering at Kennesaw State University and holds a Master’s in Engineering Management from KSU.

New Gen Architects is a business transformation agency that understands the nuanced uniqueness of product operations and supply chain for startups and small and medium businesses that want to leverage their supply chain for scalability and growth in an era of ever-changing geopolitical and market conditions, digital landscapes, and consumer expectations.  NGA is a boutique consulting firm that provides business and digital architecture advisory services for companies that want to scale their retail and DTC sales channels.

Learn more at https://www.newgenarchitects.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

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🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

It's well known throughout the eCommerce industry that Amazon releases very little customer information to Amazon Sellers. Nozzle is here to change that!

On this episode of Link Up Leaders, Francois and Lisa are speaking with Rael Cline of Nozzle who will share with us how focusing on your Amazon customers' behavior after the first sale can unlock new use cases and allow you to compete on a different playing field than your competitors.

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💥About Our Guest!💥

Rael is Co-Founder & CEO of Nozzle, a London-based tech company that focuses on helping Amazon Sellers understand their Amazon customers. Prior to Nozzle, Rael spent time in the quantitative finance world before building and selling his first company, MediaGamma in 2019.

Nozzle unlocks the power of understanding your customers' behavior on Amazon. Understanding how to leverage your profit per customer, repeat order rates, cross-sales and trial conversion ratios are key to differentiating your brand in an increasingly tough Amazon environment.

Learn more at https://nozzle.ai/

Join the Nozzle waitlist! https://info.nozzle.ai/linkupleaders

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

You've all seen the trend when scrolling through TikTok of, "Share your small business so that it blows up!". We often see this promoting small craft businesses or apparel lines, perhaps services like cosmetologists or custom furniture creators. For eCommerce business owners, the road to TikTok virality may seem less direct.

On this episode of Link Up Leaders, Francois and Lisa are speaking with Lauren Schwartz, Founder of The Loft 325, to discuss how to make the most of your social media presence and will outline the three creative mistakes that you MUST avoid!

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💥About Our Guest!💥

Lauren Schwartz - from Orange County, California - is a thought leader in creating profitable creative strategies for e-commerce brands; design professional with over 15 years of experience. Over the last 8 years, she is working in digital marketing.

Lauren's passions lie in creating top-performing ad creatives. She has personally led the creative strategy for top brands such as Love Wellness, APL, Colourpop, Our Place, and Leaf Shave.

She is obsessed with design and creative strategy, and in her downtime, she enjoys teaching others her profitable creative methodology, focusing on DTC Advertising, Facebook, Instagram, Snapchat, TikTok, and Pinterest.

In September of 2020, Lauren made the leap to leave the agency and started offering her creative design services on a freelance basis as The Loft 325. She now services a handful of top e-commerce brands including Peel, Outer, Our Place, and Feat to execute their creative design and creative strategy for their paid social campaigns. Not only does she provide creative management, but Lauren has also partnered with one of the top paid media buyers, The Social Savannah to provide a paid strategy for her clients.

Learn more at https://theloft325.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are speaking with Bernard Hor to learn more about the current state of the logistics industry in Southeast Asia and how this is impacting eCommerce business owners globally.

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💥About Our Guest!💥

CEO and Co-founder of Hatio Group, Barnard Hor is an Entrepreneur, Storyteller, and Strategist. As CEO, Bernard plays an instrumental role in expanding the Hatio brand across Southeast Asia with a mission to help local SMEs digitize. With an excellent understanding of supply chain best practices, Bernard and his team help clients make changes sustainably and have delivered significant operational improvements. He currently leads a strong team of software engineers, project managers, and designers on large-scale digital transformation projects in the telecommunications, healthcare, supply chain, and logistics industries.

Hatio Group is a technology business based in South Korea specializing in digital warehousing & network distribution. Since 2012, Hatio has a proven track record of envisioning and delivering major transformational change, cost reduction, and operational improvement programs in a KRX top 5 blue-chip organization.

Learn more at http://hatio.asia/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

In this information age we live in where everything we do is online, you must be thinking, "Direct marketing is DEAD"! The contrary is actually true! In this time when we're inundated with notifications, emails from retailers, and being served ads left and right, direct marketing remains a powerful and effective method of reaching consumers.

On this episode of Link Up Leaders, Francois and Lisa are speaking with Dennis Kelly, CEO of Postalytics to learn how to integrate direct marketing into your eCommerce business' marketing strategy.

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💥About Our Guest!💥

CEO of Postalytics, Dennis Kelly is a 6-time entrepreneur with a primary focus on early-stage software businesses (4 successful exits). He is a husband and dad, and in his spare time loves cooking and anything outdoors.

Postalytics is a fast-growing direct mail automation software company. We're modernizing direct mail marketing by building software that speeds up and simplifies campaigns, integrating it with modern marketing technologies, and measuring campaign delivery and response.

Learn more at https://www.postalytics.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

The topic of China plus one remains ever prevalent among eCommerce business owners as shipping delays and increased container prices make sourcing from Asia more difficult and expensive every day. On this episode of Link Up Leaders, Francois and Lisa will learn about the benefits of sourcing from Mexico from Omer Dar.

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💥About Our Guest!💥

Omer Dar is a serial entrepreneur with 20 years of experience in different industries ranging from biotech to experiential marketing. He has lived and worked in 4 continents and studied both in Europe and in the US. He holds an MBA from Central European University & Emory University. His international experience has helped him establish with his business partner, Juan Carlos Pimentel, 3 successful companies in Mexico that focus on helping entrepreneurs and SMEs to fulfill their dreams. Omer’s companies focus on providing HR, Contract Manufacturing, and Logistics solutions for US & European-based companies in Mexico.

Witrek, one of the 3 companies, focuses on helping companies manufacture their goods in Mexico from A to Z, making sure the process is as transparent, cost-effective, and easy as it can be.

Learn more at https://witrek.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com