Link Up Leaders

Are you ready to become an eCommerce badass?! On this episode of Link Up Leaders, Francois and Lisa are chatting with Jessica Totillo Coster, CEO and Founder of eCommerce Badassery to learn SEO tips and strategies and how you can create an in-person shopping experience through an eCommerce site.

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💥About Our Guest!💥

Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product-based business owners. She supports scrappy female entrepreneurs with actionable steps & strategies to grow and scale their eCommerce businesses and is known around the interwebs as the Klaviyo girl. She's worked in corporate retail for 20+ years, owned her own multi 6-figure brick + mortar clothing boutique, and spent 3 years as the ONLY employee of a 7-figure online store learning from the top experts in the digital marketing & eCommerce industry. Now she’s sharing everything she learned the hard way so you don’t have to.

eCommerce Badassery is the place for scrappy entrepreneurs to learn actionable steps and strategies to grow the traffic, sales, and profit in their eCommerce businesses. Through done-for-you services, consulting, and education, Jessica helps product-based biz owners with email marketing, SEO, operations, website optimization, and all the things it takes to run a successful eCommerce business.

🌐 Learn more at https://ecommercebadassery.com/

🎁 Free Listener Gift! https://ecommercebadassery.com/LinkUpLeaders

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are sitting down with the CEO of Boopos to discuss how to finance your eCommerce business throughout the journey from launch to consolidation.

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💥About Our Guest!💥

Having spent close to 20 years working in finance, as a private equity investor, banker, and CFO of the Spanish ride-hailing company Cabify, Juan Ignacio founded Boopos in 2020 to provide SMEs access to capital.

Founded in 2020 by a team of technology and finance professionals, Boopos provides flexible financing for digital companies with a focus on acquisition financing. We help to buy businesses by providing long-term revenue-based financing without personal guarantees. Our process is streamlined to provide loans in 7 days and revolves around our proprietary B0012 scoring model, with the goal of assessing revenue recurrence and visibility.

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are chatting with Adam Weiler, CEO of Sunken Stone to learn more about how unauthorized Sellers impact your eCommerce business' success and how you can get rid of them!

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💥 About Our Guest! 💥

CEO Adam Weiler’s drive to optimize the brand and scale of the e-commerce business he firmly believes that Amazon is the perfect avenue for successful companies and a company that is selling into retail. With this in mind, this birth forth to one of the fastest-growing private companies in America.

Sunken Stone is a premier, performance-based Amazon channel partner with over 11 years of experience and proven sustainable success. Each day your brand doesn't have an optimized Amazon channel strategy means hundreds or thousands in lost revenue. Every single brand that we’ve worked with can show significant measurable improvement on the Amazon marketplace.

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

Unless you're a frequent listener of Link Up Leaders, it's not often that you hear a young business professional who is passionate about the world of Supply Chain. On today's very special episode, we're speaking with Andrew Chen, a Supply Chain entrepreneur who founded the National Supply Chain Foundation, a community created to simplify Supply Chain to connect and empower future leaders.

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💥 About Our Guest! 💥

Andrew Chen is a recent graduate from Michigan State University with a degree in Supply Chain Management and a minor in Information Technology who is passionate about pursuing Supply Chain as a career. He gained a strong background in process improvement, problem-solving, communications, and leadership through diverse work experiences from small businesses, to corporations, to nonprofit startups. At MSU, he was involved in many leadership positions on campus, most recently serving on Executive Board for the Chinese American Student Coalition. Additionally, he was the Director of Marketing for Students Consulting for Non-Profits, and Merchandising Chair for PGN - a co-ed business fraternity. Andrew is currently participating in Nestle's robust Supply Chain Development Program and currently serves as the Founder and CEO of the National Supply Chain Foundation.

Connect with Andrew on LinkedIn! https://www.linkedin.com/in/andrew-lu-chen/

National Supply Chain Foundation was created to simplify the supply chain to connect and empower future leaders. We are a nourishing community of 200+ across all platforms and engage in speaker events, group chats, and newsletters.

Learn more about the National Supply Chain Foundation! https://www.linkedin.com/company/national-supply-chain-foundation/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐Find us on Facebook: https://www.facebook.com/linkupleaders

🌐Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔Don't forget to subscribe and turn on notifications!🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

Strong, comprehensive analytics are pertinent to understanding if your current business model is working. But those analytics are rendered useless if you don't know how to interpret them, or implement the learnings from them to your business. On this episode of Link Up Leaders, Francois and Lisa are sitting down with Jonathan Tilley from ZonGuru to learn how to implement the information Sellers gain from analytics, how those insights are applicable to marketplaces other than Amazon, and what sets ZonGuru apart.

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💥 About Our Guest! 💥

Jon Tilley is a successful entrepreneur & Amazon thought leader. He spent 15 years working as an account director & strategist for some of the top digital agencies in Johannesburg, London, and Los Angeles before starting his own business. Jon started his Amazon journey in 2014, launching multiple successful private label brands, and soon after co-founding ZonGuru with Adam Hudson of Reliable Education. Their main goal with ZonGuru was not only to solve issues they had come across as sellers themselves but to have the tools available all in one place. ZonGuru continues to launch tools ahead of the market, and uses data-driven techniques to help its customers create and run successful Private Label businesses on Amazon.

Zonguru provides an all-in-one tool suite, perfect for all of your Amazon business needs. With state-of-the-art product research, optimization, and automation tools - we cater to all aspects of your Amazon journey. Along with a world-class tool suite, we have a dedicated team of customer success agents to help you along the way, as well as weekly trainings & monthly webinars.

Learn more at https://www.zonguru.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐Find us on Facebook: https://www.facebook.com/linkupleaders

🌐Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔Don't forget to subscribe and turn on notifications!🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

When you're calculating your products' profitability during the sourcing process, are you factoring in your shipping, inspections, and storage costs. Bookkeeping and taxes are often two things that get pushed to the wayside when starting an eCommerce business.

On this episode of Link Up Leaders, Francois and Lisa speak with Matt Remuzzi with CapForce, Inc. who walked us through how eCommerce businesses can make the most out of their efforts and how to appropriately calculate your true COGS from the start!

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💥 About our guest! 💥

Matt Remuzzi is the founder and CEO of CapForge Inc. Matt started the business originally focused on small business consulting for VC and Angel investors seeking startups in 2000. The business grew over time to encompass business broker and merger activity as well and then ultimately morphed into an accounting focus. Matt has been an active entrepreneur over the last 20 years, starting six businesses and selling two, has worked with over 4,000 small business clients, and has grown the current iteration of CapForge to over 1,000 clients and over 50 employees. Matt has a BA in Psychology and an MBA in Entrepreneurship, is married, and has two children. In his spare time, he enjoys surfing and is currently working towards a private pilot's license.

CapForge Inc, an accounting and tax firm focused on eCommerce business owners. With nearly 1,000 clients and growing fast, CapForge is one of the largest firms in the industry for online sellers, with Amazon sellers being the single biggest group but clients among all platforms and across the US as well as internationally. CapForge has over 50 employees and is located in Carlsbad, CA.

Learn more at https://capforge.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐Find us on Facebook: https://www.facebook.com/linkupleaders

🌐Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔Don't forget to subscribe and turn on notifications!🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are sitting down with Ed Wiley to discuss how OFX can help eCommerce businesses seamlessly expand into international markets.

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💥 About Our Guest! 💥

Ed has been running the eCommerce partnership arm of OFX since 2016, responsible for driving growth and innovation. He regularly shares his wealth of knowledge in the areas of international payments and eCommerce with sellers and partners around the world. By partnering with other leading eCommerce services, Ed is creating educational content and resources to help OFX online sellers take their business global. OFX offers you a better way to move money globally.

With 20 years of foreign exchange experience, over 1 million customers have trusted OFX with transfers in 55 currencies to 127 countries. We don’t just offer great rates. OFX believes real help from real people counts. That’s why our clients get the best of both worlds –a seamless digital platform, combined with 24/7 phone access to currency experts.

Learn more at https://www.ofx.com/en-us/

Connect with our guest at [email protected]

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐Find us on Facebook: https://www.facebook.com/linkupleaders

🌐Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔Don't forget to subscribe and turn on notifications!🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

As aggregators and acquirers are growing in numbers and popularity, eCommerce businesses are being offered multiples like never before for their brands!

On this episode of Link Up Leaders, Francois and Lisa are sitting down with Damon Pistulka, Co-Founder of Exit Your Way to discuss how eCommerce business owners can build a brand that is attractive to the next owners so you can sell at a higher ticket price!

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💥About Our Guest!💥

Damon Pistulka grew up on a large Midwestern family farm. Damon worked his way through college and earned a Mechanical Engineering degree. After college, he worked in technical and managerial roles including designing, building, and operating facilities. Damon went on to manage businesses in the design and production of retail store fixtures, custom fabricated metal products, advanced aerospace components, and high-tech devices. Ultimately Damon developed his skills as a business value strategist and improvement specialist. He is an expert at engaging internal & external teams to develop solutions that drive business success. He continues this work today with Exit Your Way® clients scouting the path and keeping them on track while they work towards their goals. Damon has helped businesses in manufacturing, eCommerce, construction, healthcare, and other industries achieve their business goals and successfully exit their companies.

Exit Your Way® helps business owners create valuable companies they can sell or succeed when they are ready.

🌐Learn more at https://exityourway.us/

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Resources mentioned in this episode

📗 Traction by Gino Wickman https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661845/ref=sr_1_1_sspa?dchild=1&keywords=traction&qid=1628270837&sr=8-1-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEyRDczMDlNWU4xNTUwJmVuY3J5cHRlZElkPUEwNTg2MDc5MzhGODY3MFlMSE8xViZlbmNyeXB0ZWRBZElkPUEwNTQ5Nzk4MTI5WElISzBYOFNWRyZ3aWRnZXROYW1lPXNwX2F0ZiZhY3Rpb249Y2xpY2tSZWRpcmVjdCZkb05vdExvZ0NsaWNrPXRydWU=

📕 Rocket Fuel by Gino Wickman https://www.amazon.com/Rocket-Fuel-Essential-Combination-Business/dp/1941631150/ref=sr_1_1_sspa?dchild=1&keywords=rocket+fuel&qid=1628270896&sr=8-1-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUExODBBOUE5RTAxWE0xJmVuY3J5cHRlZElkPUEwNzUwNjA1M0dRUjBHRUE1VkhPJmVuY3J5cHRlZEFkSWQ9QTEwMjkxMTgyMUU4WVNWT0hNREtTJndpZGdldE5hbWU9c3BfYXRmJmFjdGlvbj1jbGlja1JlZGlyZWN0JmRvTm90TG9nQ2xpY2s9dHJ1ZQ==

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐Find us on Facebook: https://www.facebook.com/linkupleaders

🌐Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔Don't forget to subscribe and turn on notifications!🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, we're chatting with the Partnerships Manager of hellotax to learn about VAT compliance while expanding into Europe!

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💥About Our Guest!💥

Nick Penev is the Partnerships Manager with hellotax. He's also a webinar host and the Co-founder and Advisor with XTREME POWER brands since 2010 Hellotax offers online VAT Registration & VAT Filings and free VAT software to reduce your workload. We put your VAT compliance in Europe on autopilot.

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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Don't forget to subscribe and turn on notifications!

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are joined by Meghla Bhardwaj and Margaret Jolly, Co-Founders of the India Sourcing Network to learn all about the current supply chain trends in India!

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💥About Our Guests!💥

Meghla has over 20 years of experience in the Asia sourcing industry. She is passionate about helping global Amazon and eCommerce sellers discover unique products to source from India. She has been interviewed on over a hundred podcasts and webinars about the benefits of importing made-in-India products. She also runs The Asian Seller, a community for e-commerce sellers in Asia to help them start and grow their businesses. 

Margaret is a successful and experienced Amazon seller, giving her first-hand knowledge of the daily challenges faced by online sellers. Together with her partner, Kevin, she has been actively buying products from India for over four years. She is also a coach on India Sourcing Trip and offers one-on-one coaching to other sellers. After years of owning and managing many different businesses, Margaret became a mentor to small businesses and more recently, e-commerce sellers. She understands one of the most important business fundamentals is making sure you can make a reasonable profit.

India Sourcing Network is a first-of-its-kind platform that provides global Amazon & e-commerce sellers everything they need to source private label products from India. Sellers can find useful and practical information about sourcing and e-commerce best practices, connections to vetted India suppliers and service providers, and a supportive community to help them every step of the way. 

Learn more at https://indiasourcing.net/

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👋 Connect with our hosts Lisa and Francois on LinkedIn

🔗 Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗 Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/ Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔Don't forget to subscribe and turn on notifications!🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com