I'm potentially moving away from Facebook advertising - it has been good over the last 4+ years; however, there are some advanced targeting options on LinkedIn Ads that have caught my interest.

This includes the ability to narrow down what LinkedIn users state are their skills. Combining this with demographics and seniority within a company can get you to the decision-makers in a matter of minutes.

The test is live now - I'll report back in 3 weeks with the results. Would love to connect with anyone else that's interested or has run LinkedIn Ads. #manageditservices #itsupport #cybersecurity