Today we are joined on the ‘Brain Booster’ by Professor Damian Hughes

Damian is an international speaker and best selling author who combines his practical and academic background within sport.

He is the author of EIGHT best selling books including Liquid Thinking and Liquid Leadership.

He is the co host of the High Performance Podcast with Jake Humphries.

A podcast I would highly recommend.

He is currently serving as a member of the coaching team for Scotland Rugby Union and Canberra Raiders

We had a fantastic discussion looking at Damian’s approach in numerous sports such as Football, Rugby and Boxing.

We talked at great length about his upbringing and how the world of boxing had such a deep imprint on his philosophy.

How the ‘environment’ of the boxing world shaped his own behaviours.

The impact of ‘stories’

The genius of simplicity

How to shape your culture

How to avoid being lost in outcomes

Damian has invested so much in his own development as a coach.

Being prepared to travel to spend time with some of the legends of sport such as Sir Alex Ferguson and Jonny Wilkinson

We talk about ‘non negotiable’ behaviour and how this simple premise can have such an impact on your life and your results.

A great session with some nuggets for you to take away.

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