Lisa Dougherty, Content Director at Range, talks about the history of product in virtual spaces, the significance of games, and the opportunity for outdoor / sports brands to include their products in digital experiences.

Watch Lisa's presentation at Outdoor Retailer.

https://fb.watch/3Iaxa3VQkp/

Follow Lisa on Instagram and connect with Range on IG and on their website.

https://www.instagram.com/lady_maxx/

https://www.instagram.com/thisisrange/

https://thisisrange.com/

For more conversations with outdoor movers and shakers, subscribe wherever you get podcasts including on Spotify, iTunes, Podbean, or each Sunday at 4 pm (MT) on Aggie Radio, 92.3 FM in beautiful Cache Valley, Utah.

Follow Aggie Radio for more great news, content, and other podcasts at aggieradio.com and make sure to follow Highlander on Instagram and Facebook. 

The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four year, undergraduate degree training the next generation of product creators for the sports and outdoor industries.

Learn more at https://opdd.usu.edu/