Fresh off a late game and a long day, Ryan gets real about two things: the tragedy dominating the news and a hard business lesson from his own shop. After briefly condemning the online celebration of violence, he pivots to an in-the-trenches breakdown of a marketing misstep—how a wildly successful “front-end offer” brought in hundreds of customers but started burning out his techs. The fix? Owning the mistake, listening to the team, and simplifying the offer so it serves customers and employees. If you’re growing a service business, this is a masterclass in humility, lifetime value thinking, and leading people first.

Connect on IG: @ryanthewindowcleaner (DM “Dallas” for live event info)

Email (if you’re not on IG): [email protected]

Live Event: Oct 9–10, Denton, TX (DFW), $997, 10a–5p both days, lunch included. Speakers: Josh Latimer, Josh Treys, Austin Wood, and Ryan.

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Want help scaling? DM “podcast” to @ryanthewindowcleaner to see how Ryan’s helping 40+ service companies grow.